caspian 2008

Coffee retailers go head-to-head with global brands

2008-06-13T02:11:00.000-07:00

By Yoo Soh-jung , Coffee retailers go head-to-head with global brands , Korea herald, 2008. 06.13

When Lee You-rin wants a cup of specialty gourmet coffee, she considers the flavor, ambiance, and convenience of location as well as her mood and the occasion.
Today, the 29-year-old curator can owe the luxury of having diverse choices to the burgeoning market of original Korean specialty coffee retailers.
"I like how there are different coffee shops available for a change of ambiance, and I also like the greater accessibility with more brands in the market," said Lee, while sipping a cafe latte at Starbucks with her friend.
Before homegrown take-out coffee chains began to sprout, the city streets, particularly in the nation's capital, were dominated by global coffee icon Starbucks. The U.S. chain still leads the market, but Korean brands are quickly growing and aggressively seeking to expand its share of the market pie. Some of the burgeoning homebred players are Hollys Coffee, Tom N Toms Coffee, and Angel-in-Us Coffee.
Exposure to world-class players, such as Starbucks and The Coffee Bean & Tea Leaf, has allowed Korean competitors to learn how to brew coffee and compete with international brands, experts say.
Korean consumers have become more demanding for high standards, a by-product of globalization and an open market. This has inevitably driven homegrown players to adopt and provide global market standards.
The entry of U.S. coffee chain Starbucks into Korea in 1999 marked the advent of the country's specialty take-out coffee industry. Up until three years ago, it was considered a luxury experience to be at a Starbucks outlet reading a book or chatting with a friend over a cup of latte that costs almost as much a modest meal.
In 2005, experts said Korea's coffee market was in a growth stage with many new players emerging, particularly domestic players. Some also projected the market to undergo restructuring with big players swallowing up smaller ones.
Today, the specialty coffee market is still expanding, with the trend driven by premium-quality drinks, fueled by a society that has grown more conscious about one's well-being and global tastes.
Industry experts project the coffee market this year to continue its annual growth pace of more than 30 percent. A major reason is because they expect consumers of instant coffee to convert to premium espressos. Another is projections for a growing breakfast niche market, which would also raise demand for international-style espressos.
Experts said a growing fondness for stronger coffee, as opposed to the conventional sugar-and-cream concoction, is expected to further expand the espresso industry.
Hollys, the leading Korean specialty take-out coffee retailer, says its competitive edge is that it is a homegrown brand. It also promises fresh grinds, as it uses up the beans within one hour the package has been opened. The company says the beans are all used up within one month after roasting.
Understanding consumer needs and developing products along with changing trends are also keys to success.

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My Opinion

We already know that the Starbucks sell not only its coffee but also thier culture. And this marketing process makes them luxury image and high price which has worth of it. Now, there has a big market growth in coffee in Korea. So, many new companies are comming into the coffee market with new brands. It feel likes Starbucks' model though, this challenge and willingness to become the world's brand is good try to do.

But, there should be surly different things in thier marketing plan. For example, some kind of events or making issue of thier new brand may need to take a portion in the global coffee market.

One very important thing is synergy effect to them. Share results of thier study about the product or information about the consumers will very useful for them. They do think about win-win strategy, not only servive themself. It can be possible. Because the market is incresing very fastly. And I think there are many ways to contact thier verious new brand each other to make synergy and take a portion in this possibility market.

20200460 이휘용 entry 14

Samsung's iPhone killer: Omnia

2008-06-12T19:58:00.001-07:00

Lee Sun-young , Samsung's iPhone killer: Omnia, Korea Herald, 2008.06.10

[The Original Article]
Samsung Electronics Co. yesterday unveiled a smart phone with which it plans to take on Apple Inc.'s upgraded iPhone.

Dubbed the Samsung Omnia, the SCH-i900 model combines all applications that forward-looking users seek in a mobile-phone handset, according to the electronics giant. That's why it is named Omnia, which means everything, company officials said.
"Equipped with a user-friendly haptic interface and a variety of cutting-edge applications, the Samsung Omnia is much more than just a cell phone and is like a personal computer in your palm," said Kim Jung-hyun.

The Samsung phone debuted hours ahead of the unveiling of a new iPhone with faster internet connectivity at the Apple developers' conference in San Francisco later that day, or early this morning Korean time.

Equipped with Windows Mobile 6.1, the Omnia allows users to work on documents with MS Word, Excel and PowerPoint, not to mention sending emails and using multimedia programs.
Key features include a 3.2-inch wide touch display, a 5-megapixel camera, GPS navigator, Bluetooth 2.0, WiFi, and up to 16 GB of internal memory plus a memory card slot.

The handset, which will be introduced to the public at a telecom exhibition in Singapore later this month, will be rolled out across the world, starting from Asia and later in Europe.
The price is yet to be fixed.

[Summary and My Opinion]
Samsung developed a new phone, which will compete with iPhone. It combines many application. So when users have this new phone, they can enjoy many functions. That's why its name is Omnia which means everything. Omnia has a haptic interface and a variety of cutting-edge applications such as 3.2-inch wide touch display, a 5-megapixel camera, GPS navigator, Bluetooth 2.0, WiFi, and up to 16 GB of internal memory plus a memroy card slot. It is like a personal computer in your palm. Even if Omnia can't send emails and use multimedia programs, it allows us to work on documetns with MS Word, Excel and PowerPoint. Omnia will be launched on the Asia market and then will go to the European market.

It seems that Samsung, one of the global major cell phone company, want to defeat Apple's iPhone. As you know, iPhone has a new concept which is different from normal cell phones. Apple gave a new concept and gave a new meaning to a cell phone. iPhone is a kind of pioneer in this field. Samsung has tried to adapt this new concept to its cell phone industry. Cell phones look like everything. Basically, we can call and get the phone, take a picture, make a documentation, transfer the files and so on.

One thing we need to focus on is that which brand image will take consumers' mind. Samsung's cell phone is very famous for the people in the world. Also many of the people in the world are crazy about Apple's product including iPhone. Two powerful brand image will be about to crash in the world cell phone market.

Apple seems to be a higher position rather than Samsung. But we can't ignore Samsung's brand image and marketing power. Both phones have similar applications. But a design of iPhone seems to be more fancy. However, that's not the all about to decide the top position in the market. So I think the company brand image and marketing power will be the key point to take a larger market. Next round will begin soon.

20100062 Kim Dong Hoon(김동훈) entry#14

Daesang gears up with post-its, big-name actor

2008-06-12T18:30:00.000-07:00

[Article]

Daesang gears up with post-its, big-name actor

Daesang Co., one of the country's leading food manufacturers, said it adopted this month a novel advertising strategy with post-its and popular actor Jang Dong-gun. Placed on Seoul subway lines No. 2 and No. 4, the advertisement with Jang has 18 post-it-style cards featuring recipes, which are for the public to take home for free. The ad was launched on June 5.
Daesang said each card, featuring Jang cooking up a meal, offers a number of special recipes that individuals can prepare for loved ones. This marketing gig was designed for the company's main product line "Chungjungwon."
The advertisement will run until the end of this year.
So far, the response from female commuters has been explosive, the company said.
"It's great! Not only can I see Jang on the ad, but I can also take him home," said Lee Tae-hee, a 23-year-old university student. Kim Ji-yun, a 27-year-old homemaker, said she takes a recipe every time she rides the subway to work and back home.
"And just as the theme of the ad declares, each recipe is special enough to share with a loved one," Kim added.
The food maker said it is also handing out free recipe books featured with photo images of Jang depicting possible real-life scenarios. The first sentence of the book begins with, "Cook for the one you love," with Jang glancing at his partner as he wakes up late one morning. A couple of other photos have the actor whipping up a meal and even proposing.
Dongwon said the 100,000 volumes it had initially printed ran out just within three days. It said more volumes are being printed now. Fans can also download a mini photo album of the actor for free through the Chungjugwon home page - www.cyworld.com/iloveyouri. It can also be accessed through the Chungjugwon naver cafe - cafe.naver.com/chungjungwon.

Reference: sohjung, Daesang gears up with post-its, big-name actor, Korea Herald, 2008.06.11

[My opinion]

Introduction

By taking the marketing class in this semester, I have diverse experience with practical projects. Especially, the marketing strategy contest is one of the memorable project, because the originating the new and novel promotion is very interested and attractive tasks. So, I will briefly present novel case concerning promotion in 4Ps.
In this article, Daesang’s main product line "Chungjungwon" launches the new advertising strategy with post-its event and big name actor, Jang dong gun. Through the special promotion, Chungjungwon can acquire diverse effectiveness such as Brand revitalization, increasing Brand loyalty and encouraging consumer’s participation.

Three attractive factors in Chungjungwon’s promotion

When you read the article just briefly, you can find tremendous response about new promotion. Especially, in 20s young women are showing interest in Jang dong gun and promotion. The important thing is that 20s young women are the potential target to Chungjungwon, because most of them don’t have the burden to cook and do household yet. By catching the potential targets, however, they can make their brand image young and also preoccupy the potential targets.
In addition, the big star marketing hit the target’s preference. The major consumers of Chungjungwon are women. So using the popular actor, Jang dong gun, is suitable choice to Daesang Co.
Finally, by using the post-its, Chungjungwon can make novel and innovative means to outdoor advertising. Since limited number of post-its with recipe and Jang dong gun’s recommendation, the post-its can encourage consumer’s interest. Moreover, they connect post-its event with other promotion in adequate manner.

Conclusion

I think the promotion of Daesang Co. is successful to three reasons that I mentioned above. However, the promotion should be change and change as the consumer’s reference changed. So, the marketers need to understand trends and fashions. I expect that continually changed and novel promotion in Daesang Co.

image reference: naver cafe - www.cafe.naver.com/chungjungwon

20200474 Ji-hun, Lim #14 Entry

Kia Lotze Innovation unveiled

2008-06-12T06:17:00.000-07:00

Kia Motors Corp. revealed the Lotze Innovation, the facelift version of the mid-sized sedan Lotze, yesterday. The company has set an annual sales target of 140,000 units, 60,000 units for the domestic market and 80,000 units for exports.
The car, which retails for 70 billion won ($68 million) and took 18 months to develop, was designed under the direction of the company's chief design officer, Peter Schreyer.
The Lotze Innovation is the first car from a local carmaker to be equipped with an ECO driving system that alerts the driver when the car is operating under the most efficient conditions in terms of fuel economy. According to the company, the system allows the car to exceed its official fuel economy by up to 20 percent.
The car is the first mid-sized sedan from a local firm to be fitted with button ignition and smart key systems. The car is equipped with a 2-liter engine that puts out 163 brake horsepower, the highest output among domestic models in the segment, or a 2.4-liter engine that has a maximum output of 179 brake horsepower. Both trim levels have a fuel economy of 11.5 kilometers per liter for vehicles fitted with automatic transmissions while the manual transmission version of the 2-liter trim can travel 12.8 kilometers on a liter of fuel.
The trim level with the smaller engine has a starting price of 17.53 million won ($17,000) and the larger engine model is priced at 27.15 million won.

Koreanherald,Kia Lotze Innovation unveiled ,By Choi He-suk ,2008.06.13
http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2008/06/13/200806130011.asp

------------------------------------------in my opinon

Nowdays, oil price problem is very important. What is most important in choosing the car? Kia use start key system, what many foreign car maker use. It is not bad but we need to evolution because we live with high oil risk. The car do not need high oil is competitive power. It is difficult to make car with low oil price. It need big money to develop or purchase the thchnology.

we need money to technology inovation, there is no free lunch!!

But in Korea vehicle market, some company start produce car that need low oil or car with hydrogen energy. If Kia do not start Lotze with ECO driving system, they will be lose they market share.

HAHA!! You wanna peice of me, Kia?

20300393 Lee Kun Bae 14Th entry

LG to Spend $100 Mil. to Promote TV

2008-06-11T18:19:00.001-07:00

Norwegian model and actress Natassia Scarlet Malthe poses by LG Electronics’ ‘Scarlet’ LCD TV at a launching show in Marylebone Road, London, Monday.
/ Courtesy of LG Electronics

LG Electronics, the world’s third-biggest flat panel maker behind Samsung Electronics and Sony, has raised its yearly marketing budget for the strategic ``Scarlet’’ flat-screen TV to $100 million.The figure represents an increase of nearly 40 percent from last year’s $62 million. LG allocated $47 million for promotions in 2006.``Capitalizing on the key North American and European markets, we will pour massive amounts of fresh capital into promoting our Scarlet liquid crystal display (LCD) television,’’ Kang Shin-ik, head of LG’s display division, said Thursday.``LG will introduce the next section of the `scarlet' TV ad series,’’ he said. LG aims to sell 10 million sets in 2008 including 5 million in Europe and 2.8 million in North America.The advertising plan came after the South Korean electronics maker fooled everyone with its ``Scarlet’’ campaign. For three months, the company made readers and TV viewers believe that a new movie starring Norwegian model and actress Natassia Scarlet Malthe and produced by David Nutter ― of the hit show ``The Sopranos’’ ― was in the making.From billboards in Paris, Los Angeles to online banners, Malthe made public appearances at film premiers in support of her fictitious role, while the ad copy offered no hint of LG.

-------------------------------------in my opinion-----------------------------------

-Summury & introduction-

LG , world 3rd biggest flat pannel maker , has raised its yearly marketing budget for the strategic ``Scarlet’’ flat-screen TV to $100 million . Why they spend huge money on marketing . Does LG have more money Samsung or Sony? I think the answer is NO.

I think most important part is a recognition of customer as a new market advancing. So they have used strong stratedgy with lot of money in Europe and North America.

-Success and assignment-

Now LG accomplish the growing of Pannel market as 82 percent sales Jumped. their aggressive

stratedgy have made a good hit . Now more peoples can recognize the brand of 'LG' as Good technology and Nice Price, and It's beginnig of LG succesing, becasue LG has a lot of house hold electronic appliance. It's the key point of brand promotion's important.

Cosmetic Brand ' Clarins' are hardly to success in a Korea market , But this brand have leaded Europe cleansing cosmetic part. A little people know this brand and using.

It's the uneasy sound to the LG, Sony has started cutting off Price ,so this war is not end.

-conclusion-

Most important part as advancing a new market is the recognition of customer. I think more and more major brand have joined M&A , because they need the recognition, which cost enormous money . It's the key point of sales.

referneced by Koreatimes.co.kr

Kim yu chul yckim@koreatimes.co.kr

choi byung gon 20300620

#13

Lotte to build 'moon pie' plant in Russia

2008-06-10T20:40:00.000-07:00

Lotte Confectionery Co. will build a confectionery plant in Russia. This will be the first such facility since the company set up shop in the country in 1995, the company said yesterday.
The local food and beverage giant begins work on a new plant in Obninsk in the Kaluga region, 130 kilometers southwest of Moscow today.
Lotte will invest $85 million in constructing the plant.
The plant will be completed by September 2009. The company plans to start manufacturing its signature chewing gum Xylitol and chocolate sweets like the Dream Pie, which is also known as a moon pie or choco pie. The company has set a target turnover of $10 million for the first year of its operations in Russia.
A few high-ranking Russian officials, including Anatoly Artamonov, the governor of Kaluga, will attend the groundbreaking ceremony at the construction site today, the company said. Lotte Group's vice chairman, Shin Dong-bin and Korea's ambassador to Russia, Lee Kyu-hyeong, will also attend the ceremony.
Lotte plans to build another plant to make Peppero, one of its most popular snacks, after it finishes building the factory in Obninsk.
"We are fulfilling the dream of building a plant here. We have been searching for the right place to start construction of the plant, and finally chose the state of Kaluga because of its business-friendly atmosphere," Choi Seung-young, the head of Lotte's office in Russia, said yesterday.
He added that the company will expand its presence in Russia, whose confectionary market is dominated by companies from the United States and Europe.
In particular, the company hopes to get into the Russian gum market by selling Xylitol, the most popular gum in Korea, there. The size of the gum market in Russia is estimated to be about $600 million.
Lotte is the one of the latest Korean companies and the first confectionery firm to make inroads into Russia. LG Electronics opened its factory in the Ruza district near Moscow, and Samsung Electronics is building a factory in the Kaluga region.
Last week, Hyundai Motors started building a car plant in St. Peterburg.
By Cho Chung-un
(christory@heraldm.com)
2008.06.11

---------------------------------------------------------------------------

My opinion

Introduction

LOTTE begins to do its business in Russia. The local food and beverage giant begins work on a new plant in Obninsk in the Kaluga region, 130 kilometers southwest of Moscow today. The confectionery industry in Russia is not developed and a few confectionery plants are in Russia despite of huge market. LOTTE are fulfilling the dream of building a plant in Kaluga that has business-friendly atmosphere.

What products selling?

The plant will be completed by September 2009. The company plans to start manufacturing its signature chewing gum Xylitol and chocolate sweets like the Dream Pie, which is also known as a moon pie or choco pie. Especially, Xylitol that is best seller in Korea is from Finland, so Xylitol gum is acceptable in Russian market, too. Of course, choco pie and pepero were most popular in Korea, but recently snacks keep going polished and delicious. Simple choco pie and pepero can’t be star products anymore. To compete with America and Europe, LOTTE should diversify its product and marketing.

Conclusion

Now, LOTTE is going to do its business in Russia. Russian market is not maturity yet. LOTTE has not only chance but also risk. Many companies are entering Russian market again and again. LOTTE should customize Russian market, and adopt their taste because Korean star products are just Koreans.

20200630 Hong kiju Entry #14
Reference by http://www.koreaherald.co.kr/
Cho Chung-un(christory@heraldm.com)
2008.06.11

Sexy Waitresses at Hooters

2008-06-07T22:00:00.000-07:00

Sexy Waitresses at HootersThe notoriously sexy American chain sent a buzz throughout Seoul when it opened here earlier this year. A cross between a sports bar and a family restaurant, Hooters boasts being ``Delightfully tacky yet unrefined'' with pretty ``Hooters girls'' in skin-tight tank tops and micro mini shorts. They serve American favorites like Hooters Wagyu Burger (15,000 won) while flirtatiously mingling with customers.Some look upon Hooters negatively, even accusing it of promoting the sexual commercialization of women. The Apgujeong store, however, appears to dodge such judgment: Located out in the open near a large intersection, its interior is completely exposed through a glass facade.Its location in a considerably posh part of Seoul is notable, according to Prof. Whang. ``Something that can be classified as `low-grade' can come off as being `upper class,''' he said.``People are naturally attracted to beautiful men and women, and associate this positive response with the food, and this creates a great restaurant experience,'' said Hong Jang-mi, head of the marketing department at Hooters Korea.``Culturally, Koreans have a sexually ambiguous attitude,'' explained Whang, a psychology. ``They appear austere on the outside, but in other ways are very liberal. When Americans go to (Hooters) they do not relate the act with personal integrity; they casually accept it as a fun activity and even say they enjoy it. No matter how much we (Koreans) enjoy it, we never say we do… I am curious to see how society judges people who go to Hooters,''Hooters girls here are bright and cheerful, creating the friendly ambiance of T.G.I.F. _ a family restaurant chain, except that it is geared toward an older crowd. The range of customers is highly colorful, from young American soldiers to middle-aged businessmen and a good number of women. Still, some may feel uncomfortable with the revealing uniforms of the Hooters girls.Hooters Gangnam: Located near exit 3 of Gangnam station on line 2; call (02) 587-7854. Apgujeong: Located near exit 4 of Apgujeong station on line 3; call (02) 3448-1231. You can also visit www.hooterskorea.co.kr for more information.

hyowlee@koreatimes.co.kr

--------------------------- in my opinion----------------------------------------

introduction.

what are your standards for a satisfying restaurant ? I think most important point of choices is good taste. and service or interior. But these days lots of restaurants are using special part of sercive. many family restaurant in Korea, they employee attractive girls to serve to customer.

Why?

I think our generation have a several feature to express ourselves. we made a culture of '얼짱'. when we lived as a high school or middle school, we experienced internet community. and it bring us believing beauties. anyway this is ethics side but it certainly important most of all.

Conclusion

Many restaurant adopted this marketing stratedgy and they have made a success like hooters. but it was origined by American culture , not ours. it jumped Pacific , and it made a hit.

Koreans are ready to purchase more expensive service if they spend time with nice beauties.

Yes , I also agree this point but it's true a bit bitter. But i will must use this marketing stretedgy if i launched new restaurent . new generation already have economic ability , we focus this point.

#12 entry.

20300620 최병곤

SK Networks to boost used car sales

2008-06-06T07:36:00.000-07:00

[Article]

SK Networks to boost used car sales

SK Networks, an affiliate of SK Group, said yesterday that it will bolster its used car business due to huge growth potential in the market.
SK Networks said it will offer a free two-year warranty for used cars with a mileage of 40,000 kilometers, leveraging its existing auto repair shops and maintenance workers nationwide.
The local used car market is crowded, with 2,000 mainly small-sized dealers who have not gained consumer confidence in the quality and price of their products, SK Networks said. This has discouraged used car transactions despite strong demand, the company said.
Some 1.8 million used cars are traded and 1.2 million new cars are sold in Korea every year. In the United States, some 42.6 million used cars are transacted and 17 million new cars are sold each year.
SK Networks hopes to expand the used car market by two-and-a-half times to 3 million vehicles in 2011.
"We believe that allowing easier access to used cars and securing customer confidence in terms of quality and price will make the used car market expand rapidly to exceed the size of the U.S. market," Jung Man-won, CEO of SK Networks, told a news conference.
SK Networks held a news conference for the first time since the company emerged from a debt-rescheduling program in April 2007. The news conference came as creditors are struggling to sell their shares in the company, totaling 45 percent, to overseas investors amid the global credit crunch triggered by the subprime meltdown.
"Until investor sentiment recovers, we will make SK Networks a better company to facilitate sales," Jung said.
SK Networks said it will beef up overseas energy projects, aiming to secure mineral reserves worth 30 trillion won 30 trillion won ($30 billion) as of the end of 2014, from 6 trillion won as of end 2008.
The mineral reserves will generate a profit of 15 billion won this year and 100 billion won by end 2014.
SK Networks said it aims to increase revenue by 10.8 percent to 20 trillion won in 2008 from a year ago and raise operating profit nearly 30 percent to 485.4 billion won during the same period.
The company, which generates most its revenues from trading businesses, is also engaged in the fashion, wine and car sectors.
Since November 2007, the company has been directly importing luxury foreign vehicles to sell at cheaper prices. With its imported cars soaring in popularity, SK Networks plans to bring more foreign car models into the local market in the latter half of this year.

Reference: Jin Hyun-joo, SK network to boost used car, Korea herald, 2008-06-05

[My opinion]

Introduction

What factors should the companies consider, when they comes into the new business? The affiliate of conglomerate SK, SK networks, launch to boost the new business concerning used car business. They announce shocking marketing strategies, and they try to expand their market.

Success factors in SK: The aggressive marketing and the confident brand image

The SK network provides unprecedented service that it will offer a free two-year warranty for used cars with a mileage of 40,000 kilometers, leveraging its existing auto repair shops and maintenance workers nationwide. so they expect that they can ensure lots of customs and they also increase their market share in used car business. However, in used car business, the most important things is that companies should have confidence from their customs about their product. in this perspective, SK network has advantage to success in the used car market, because SK network has been known as one of the representative company in Korea. Although SK was not related to Car industry, it seems that their the new marketing plan can give positive affection to the new business field.
Before, they lead the market, they should deal with the relation to SK Encar, that is an existed used car company in SK group. If they can not merge or do some treatment, SK Encar and Networks will face on the tragedy to compete same affiliate of SK group.

Conclusion

SK network is positioned advantage location rather than other competitors. I mentioned above the two reasons: unprecedented service-new marketing plan, and confidence of company image. When the SK networks overcome the problem with SK Encar, they can dominate local used car market surely.

20200474 Ji-hun,Lim #13 entry.

Lotte internet mall to open supermarket

2008-06-06T05:12:00.000-07:00

Yoo Soh-jung, Lotte internet mall to open supermarket, Korean Herald, 2008.06.07

[The Original Article]
Shopping at the neighborhood Lotte Super for daily groceries can now be conveniently done with a click of a mouse, while consumers can enjoy discounts and save on gasoline costs, Lotte Shopping Co. said yesterday.

The company said the opening of the virtual Lotte Super market on its online outlet, www.LotteiMall.com, would help households reduce spending during a time of global inflationary pressures due to soaring food and energy costs. Korea's consumer price index hit a seven-year high last month of 4.9 percent compared to a year ago.

Lotte Shopping said Lotte Super, which has a distribution network covering the whole country, will officially open on June 9 at 4 p.m. It will offer free home-delivery services on all purchases, meaning without the condition of having to spend a minimum, to households near a Lotte Super outlet. Free delivery will be provided even for the purchase of one bottle of water, Lotte Shopping said. Purchases made by 4 p.m. each day will be delivered before 8 p.m. the same day.
There are 89 Lotte Super stores nationwide. The retailer said its online Lotte Super offers the same products and prices as the offline outlet.

"The number of online shoppers is growing during this time of soaring oil and consumer prices," Shin Jae-woo, a Lotte Home Shopping executive said. "We expect the addition of our online Lotte Super to make our internet mall more convenient to consumers."

The company said the addition of the supermarket creates synergy between its major retail lines -- department store, home shopping, online shopping, and discount super store, placing Lotte Shopping in a unique position in the local online market.

The retail giant said it hopes its virtual mall will become an effectively interconnected and all-encompassing on- and off-line distribution channel.

Lotte Group, operator of Korea's largest department store chain, is the country's only retailer to have all major distribution channels -- home shopping, department store, hypermarket, discount supermarket, and internet mall -- under its wing.

By Yoo Soh-jung
(sohjung@heraldm.com)
2008.06.07

[Summary and My Opinion]
Lotte will open the virtual Lotte Super market on its online outlet on June 9 at 4 p.m. This Internet site will operate like this. A consumer choose items which are handling in the offline Lotte Super outlet. Then it will offer free home-delivery services on all purchases to households near a Lotte Super outlet. The company said that it will save the consumers time to purchase products. Also the consumers can not only save on gasoline costs but also enjoy discounts the purchasing price. Through this internet shopping mall, the company expect that the overall sales will increase and make a good brand image of the company.

Lotte targets consumers who are affected global inflationary pressures. By clicking a mouse, People who have a hard time caused by high oil price can purchase the items, which they want, and get a free delivery service. Also Lotte consider of people who do not have enough time to shop products for taking care of a baby, or who have a load of work. Most people want to save money and time. This new shopping system give a free delivery even when people purchase a bottle of water. Lotte use this people's characters. So many housewives who want to save money and time will use and love this internet shopping mall.

A brand image of Lotte Group will increase through the new internet shopping mall. The addition of the supermarket creates synergy between its major retail lines -- department store, home shopping, online shopping, and discount super store, placing Lotte Shopping in a unique position in the local online market.

20100062 Kim Dong Hoon(김동훈) entry #13

Number of high-speed Internet users tops 15 million

2008-06-06T00:02:00.000-07:00

By Lee Sun-young , Number of high-speed Internet users tops 15 million : Immelt, Korea herald, 2008. 06.05

The number of high-speed internet service users in South Korea surpassed the 15 million-mark for the first time in April, a government-affiliated commission was quoted by Yonhap News Agency.
The number of broadband internet service subscribers in the country stood at 15.03 million as of end of April, up from last month's figure of 14.97-million, according to the Broadcasting Communications Commission.
Top fixed line operator KT Corp. accounted for 44.2 percent of all subscriptions, followed by Hanarotelecom Inc. and LG Powercomm Corp., with 24 percent and 12.2 percent, respectively.
Figures for May, however, are expected to drop due to an expected exodus of users from Hanarotelecom following recent revelations that its former management sold user information over the past two years.
In late May, 3,000 former and current subscribers to Hanarotelecom filed a class-action lawsuit against the company for allegedly selling their confidential information to telemarketers.

-----------------------------------------------------------------------------------------
My Opinion
Now, there is time to succeed by using internet. The future is goinog to produce intengible things such as like internet service. In this sight of view, this article give us great opportunities and chaces to get succeed. So, I think about it that how do I make a new service served by only internet. And eventually I got one good idea to serve internet service and make money.

Internet market is so huge that we can make any opportunities in this area. We have to catch the chance ! I can' live with only just hard working all day and night, however, I do like to earn money by my idea and enthusiasm for my job what I really want.

The internet service idea will be a great job in the future. We have to think about that and always catch this chance. Because, Korea is one of the most internet-based contury among all of the world.
20200460 이휘용 entry 13

POSCO taps solar energy

2008-06-05T00:21:00.000-07:00

POSCO is entering the market for solar-power generated electricity, the company said yesterday.
The company has installed 1-megawatt solar-power equipment on the roof of a warehouse at its plant in Gwangyang, South Jeolla Province. It plans to install another in Pohang.
The company aims to generate 2,500 megawatt-hours a year through the solar panels, enough to provide electricity for 500 households.
POSCO expects the facilities to bring in additional revenue of 1.6 billion won ($1.6 million), while reducing greenhouse emission gases by about 1,600 tons a year.
It is the first company in Korea to utilize the roofs of its factories for solar-power generation.
The steelmaker has been investing in developing renewable energy sources.
Last year, it opened a hydropower station at its Gwangyang factory, equipped with two 300-kilowatt generators that use the plant's daily 170,000-ton water supply to generate 4,835 megawatt-hours of electricity on an annual basis.
Its subsidiary POSCO Power is currently building a 120 billion won eco-friendly fuel cell plant in Pohang, the world's first mass production facility for fuel-cell power generation. The plant - with the first stage scheduled for completion in August 2008 and the second in 2010 - is envisioned to produce an annual 100 megawatts of power by 2010.
POSCO is the world's fourth-largest steelmaker. It is based in Pohang, North Gyeongsang Province.

Korea herald, POSCO taps solar energy, Lee Sun-young, 2008.06.05

http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2008/06/05/200806050048.asp

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We are lived in the civilization of oil. Because of oil, our price level is moved, and we may experience economic difficulty. Because of oil, we attack other country, and too many people was died.

But we need oil until we made alternative eneregy. If we want to eat fruit, we transport by car. It need oil, too. High oil price may increase our cost and it is threat for many industry. It is bad to business people, and it also bad for many consumer.

This is reason why we made alternative energy. It help not only to business, but also whole economics. Money is move to alternative energy, and price of alternative energy stock is still high, we consider about using alternative energy.

20300393 Lee Kun Bae 13th entry

[MEET the CEO] Nikon aims to exceed customers' expectations

2008-06-03T07:23:00.000-07:00

The man seems to know how to dress. Noriaki Yamaguchi showed up in dark navy suit, quite well matched with a striped shirt and a handkerchief in the left upper pocket of his jacket.
The stylish CEO of Nikon Imaging Korea Ltd. hopes to apply his fashion sense, which makes him look younger than his age, to the way he runs the local unit of the Japanese camera maker.
One of his business strategies is to transform the image of Nikon - a brand more known for professional users - into one that is more appealing to young generations.
And he has a big reason for that. "Can you guess the percentage of the population of over 50-year-old people in Korea?" the 52-year-old CEO asked.
"Twenty or 23 percent, which means the biggest population (by age group) in Korea is in their 20s and 30s," he said in an interview with The Korea Herald. "This is why we have to focus on young customers here."
The executive said that he was quite surprised that young customers were not fully aware of the Nikon brand.
And he decided to change the brand image from professional-only into the one that is young and appealing.
"The image of the Nikon brand seemed to be too professional for them. I find Mr. Rain attractive to young generations and asked him to let them know more about Nikon," he said.
Rain, the country's top pop singer and actor who recently made his debut in Hollywood with the film "Speed Racer," has been promoting Nikon since 2006.
The image of Rain helps the company's products appeal to young customers.
The company also endeavors to provide a variety of customer support services.
As a result, Yamaguchi said, the company has achieved more than a 50 percent increase in revenues in the fiscal 2007 that ended in March. In the previous year, the company has earned 90 billion won.
Asked how the company deals with the fierce competition around the globe, especially with its rival Canon, the CEO said: "Competition is not the main focus of business."
"Nikon celebrated its 90th anniversary last year with a new slogan for the next 10 years, 'Exceeding Expectation.' If we continue business with that slogan, I think we can provide better service and products worldwide," he said.
"Customers expect (the quality of) the camera this much but we will definitely exceed their expectation," he said.
Launching its high-end digital single lens reflex camera "D3" and DX format "D300" in late 2007, Nikon has completed full lines of entry-level and high-end models of DSLR cameras. He estimated that around 25,000 units of DSLR cameras were sold in Korea last year.
This year, Nikon will once again try to exceed customers' expectations with new products to be released, Yamaguchi said.
"It is top secret. But I will introduce a couple of cameras within this year, which will surprise the market and people. This is what I meant by exceeding expectation by introducing quality products that they would never have imagined before," the CEO said.
He said that in the Korean market about 2.3 million compact digital cameras are being sold each year and the number will grow in another three or four years.
"The market is already mature, but I think there is plenty of room to grow," he said, adding that he plans to expand his business in a more challenging way.
"I don't like 'zero win-zero loss' but rather would prefer 10 win-10 loss which means challenge is very important. I will make this organization more challenging than before," he said.
Born in Fukuoka, Japan, in 1956, Yamaguchi said he was mostly influenced by his father, a businessman who traveled around the globe to explore oil fields during the 1950s and 60s.
"Seeing my father, I thought I will also live overseas," he said.
The dream came true when he developed his career in the United States for 13 years. Then he came to Korea in 2006 to open the company's local unit in Korea, which he calls "smart and very sensitive to new technology."
"Korean customers are very sensitive to new technology. I think Koreans are the most sensitive people worldwide. Which means we can win in other countries if we win in Korea," he said.
He acknowledged that the cultures in Japan and Korea are different and it took him quite a while to adapt himself to the Korean lifestyle, especially spicy food.
"I always ask the waitress to make food less spicy for me." Yamaguchi said he loves galbitang (beef ribs in soup) and egg rolls.
By Cho Chung-un
(christory@heraldm.com)
2008.06.02

My opinion

Introduction

Nikon is very global company. if you take little interest in digital camera, maybe you already knew Nikon company. Especially, Nikon became well known by high-end, its image was somewhat professional. When digital camera was used by profession-only, its professional image was big merits, but market is popularized. To compete with its competitors like Canon, marketing strategy should be changed.

-Repositioning

In formal days, digital camera was very expensive and used professionally. But the price of digital camera is going down and down due to the development of technology, the age of customer is younger and younger. Although regular customer was changing, young customers were not fully aware of the Nikon brand. Nikon decide to change the brand image from professional-only into the one that is young and appealing. Nikon find Mr.Rain ,the country's top pop singer and actor, and attempt to change its brand image more younger. As a result, Nikon has achieved more than a 50 percent increase in revenues in the fiscal 2007 that ended in March. In the previous year, the company has earned 90 billion won.

Conclusion

Times are constantly changing. The successful company always response quickly about market situation. There is no eternal winner. They should change without break. Even though Nikon was already successful company, it constantly struggle to response market situation. If it stop to change, the pulse of company stop to beat, too.

20200630 Hong KIJU Entry #13

reference by http://www.koreaherald.co.kr/
By Cho Chung-un (christory@heraldm.com)
2008.06.02

Samsung unveils revolutionary disk drive

2008-05-30T06:03:00.000-07:00

[Article]

Samsung Electronics Co. has developed the world's fastest solid-state drive, a new-concept storage device promising to replace traditional hard disks in laptop computers, the company said yesterday.
The new SSD can store 256 gigabytes, and is 2.4 times faster than current hard disk drives and only 9.5 millimeters thick, Samsung officials said.

It was among three chips that were made public by Samsung's new chief of semiconductor business Kwon Oh-hyun at the Samsung Mobile Solution Forum in Taipei.

The annual forum, where the chip giant identifies what it views as key future trends in the global chip industry and unveils the company's latest technological innovations, was delayed from March amid a corporate corruption scandal involving its parent Samsung Group.

The forum offered the first public appearance of Kwon, who replaced Hwang Chang-gyu in the latest personnel reshuffle. Kwon led the system LSI unit at Samsung's semiconductor division before being promoted to the president of the semiconductor business.

Samsung said yesterday that it plans to begin mass production of the 2.5-inch 256GB SSD by the end of 2008. It said that the faster disk will greatly hasten the replacement of HDD by SDD in laptops.

"With the development of the 256GB SSD, the notebook PC is on the brink of a second stage evolution," it said.

The change, which is comparable to the evolution from the Sony Walkman to NAND memory-based MP3 players, represents an initial step in the shift to thinner, smaller SSD-based notebooks with significantly improved performance and more than ample storage, it added.

Solid-state drives, or SSDs, are an emerging type of storage device that use NAND flash memory chips in place of the spinning magnetic disks used in hard disk drives. The new device offers several advantages over hard disk drives such as significantly lower power consumption, ruggedness, high reliability, less weight and better performance. Market researcher iSuppli says approximately 18 percent of notebooks will have SSD by 2010.

As the world's largest maker of computer memory chips, including NAND flash memory, Samsung has been leading the development of solid-state disks, betting that SSDs will be used in various computing devices in the near future.

The firm is currently working with personal computer and server makers in the United States, Europe and Asia to help design SSDs into their products.

At yesterday's forum, Samsung also introduced a one-chip solution that allows users to view live television programs wherever they are, regardless of the varying mobile TV standards in countries. It also announced the development of a faster mobile application processor chip that uses 30 percent less power than products currently available, 35 percent by 2012.

Reference : Lee Sun-young ,Samsung unveils revolutionary disk drive, Korea Herald, 2008.5.27

[My opinion]

Introduction

Seth Godin said in his book, Purple cow, that “Transform Your Business by Being Remarkable.” Purple cow can be distinguished with other normal cow, because of its unique color. The purple cow can be applied business situation such as remarkable product, service, place, promotion and so on. In this article, Samsung has developed the world's fastest solid-state drive, a new-concept storage device remarkably.

Purple cow – New concept storage device of Samsung

Nowadays, people can face on various products in their life and they also cannot remember all of these. So companies are needed to develop products newly and remarkably. In this article, Solid-state drives, or SSDs is evaluated the remarkable evolution which is comparable Sony’s case from the Sony Walkman to NAND memory-based MP3 players. The new SSD can store 256 gigabytes, and is 2.4 times faster than current hard disk drives and only 9.5 millimeters thick. This invention can effect on note book market, and design as well as Samsung can dominate hard disk market.

Conclusion

In this article, I can find not only the power of Purple cow but the efforts of making Purple cow. It is sure that remarkable products have strong effect, since it is easy to distinguish. However, in order to develop ‘Purple cow’, company should invest amount of money and efforts like the case of Samsung. So, businesses should consider that being a Purple cow or being similar competitor.

20200474 ji-hun,Lim #12 entry.

Korea fashion industry stands at crossroads

2008-05-30T03:42:00.000-07:00

This is the first of a three-part series on Korea's textile and fashion industry. - Ed.
Korea's textile and fashion industry was one of the key engines of the country's economic growth during the 1970s and 80s. The industry grew 15 percent each year until it reached its peak in the mid-1990s.
Much of the industry's competitiveness, however, relied on cheap labor, with little focus on the production of quality apparel and design.
The 1997-98 financial crisis harshly battered the textile and fashion industry too, as consumers sharply cut back spending on clothes. Many companies collapsed. The Korean economy recovered from the crisis relatively quickly, but the industry was still struggling.
Since the World Trade Organization removed textile quotas in 2005, the global industry saw developing countries such as China and India invading the market with low-priced products, taking advantage of cheap labor.
As a result, Korean textile companies rapidly lost their competitiveness in overseas markets such as Europe and North America. At home, the Korean industry also faced a number of negative factors including high oil prices, weak Korean won and the fast-growing influx of imported textiles and finished garments.
Regaining confidence
The Korean textile and fashion industry seems to be regaining confidence. Thanks to its continuous efforts to develop technology, adapt to the market trends and focus on creative designs, the industry has now recovered to its pre-crisis level and overseas shipments are expanding, according to industry officials and data.
Last year, exports by Korea's textile and fashion industry stood at $13.4 billion, up 2.5 percent from the previous year. It was the first turnaround following seven consecutive years of export contraction since 2000 when it peaked at $18.8 billion.
"Local companies have been making determined efforts to introduce more high value-added products and strengthen global marketing," said Ha Myeng-keun, vice chairman of the Korea Federation of Textile Industries.
"We expect exports will continue to grow 2.6 percent this year to reach $13.8 billion," Ha said in an interview with The Korea Herald.
Ha added that the industry still contributes a lot to the Korean economy in terms of exports and job creation. According to the KOFOTI, the industry's exports accounted for 3.6 percent of the country's total exports last year. It employs nearly 260,000 people, which accounted for 8.9 percent of the total of employees in the manufacturing sector in 2006.
Experts say this is an important time for Korean fashion and textile companies and they should continue to develop new high-tech fibers and materials to help the nation become a world-class textile powerhouse.
"Korean companies should try to weave a new growth pattern by focusing on technology, quality and design rather than waging a losing cost battle with Asian competitors," said Park Jae-ok, professor of clothing and textiles at Hanyang University in Seoul.
Ha agreed.
"A number of local companies are expanding their business by developing high value-added products such as aramid fiber and tire cords. But they still need to develop more alternative materials which can be applied to aerospace, electronics technology and medical uses," Ha said.
Aramid fiber, one of the strongest fibers in the world, has opened the possibility that it can replace steel in manufacturing cars, yachts or even airplanes by reinforcing outer-structures and reducing fuel consumption. Tire cords are fabric reinforcements that boost a tire's durability and safety.
Now Kolon and Hyosung produce the two respective industrial textiles.
Ha said that high-value industrial textile products in Korea still account for about 25 percent of the whole textile production whereas they reach 60 to 70 percent in countries like the United States, Japan and Europe.
Quality products and brand image
Prof. Park also stressed the importance of enhancing brand values and strengthening marketing strategies.
"Some Korean products already excel past those made in other developed countries. But they are quite undervalued due to the low brand image," she said.
"Many Korean companies haven't fully recognized yet the importance of marketing strategies and enhancing brand value in the global market," she added.
The local fashion market has seen dramatic growth in tandem with the development of the country's economy,
As of the end of 2007, Korea's fashion market was estimated to be worth 21.38 trillion won, nearly 40 percent up from 10 years ago, according to statistics compiled by the Samsung Fashion Institute.
The market has also undergone big changes. Now more consumers pursue different and unique styles and values. Take the market for men's suits, casual wear and sportswear for example. There are a growing number of multi shops, concept stores and websites targeting such niche markets.
Korea's fashion market is now characterized by two dominant markets: one for primarily domestically-produced, inexpensive apparel lines and the other for foreign high-end designer brands, imported mostly from the United States and Europe.
Korea's fashion industry
Women's apparel and men's suit markets are showing signs of a slowdown. Sportswear and casual wear markets, in contrast, are growing rapidly, thanks to lifestyle changes among consumers placing greater importance on leisure activities.
Market growth has also been affected by young consumers in their 20s and 30s. Known as the "want-it-all" generation, they tend to buy cloths frequently to keep up with fast-changing fashion trends. Their consumption pattern contrasts with that of older generations who prefer clothes of good quality and attach little importance to designs.
Such a trend is a boon to foreign fashion brands rushing into Korea.
In 2006, imports of finished apparels amounted to $4.18 billion, up 15.8 percent from a year ago. The figure is expected to increase this year and next year. Global foreign brands such as Zara, H&M and Topshop are targeting brand-savvy consumers by forming partnerships with or acquiring Korean fashion companies.
Recent research on Korean customers' behaviors found that most of them associate imported brand names and higher prices with superior quality.
For Korean consumers, wearing luxury brands is a way of showing off one's social status and wealth. Although most imported fashion products are priced nearly 30 percent higher than the products selling in their country-of-origin, an increasing number of customers are being drawn to the imports.
In order to overcome the foreign challenges, experts advise, local companies should enhance their quality competitiveness in the local market. They say marketing is a more serious problem than design.
"There are a lot of Korean designers who excel in the global market. But local companies are losing them because they have no effective marketing strategy for their products," said Prof. Park of Hanyang University.
By Cho Chung-un
(christory@heraldm.com)
2008.05.30

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My opinion

Introduction

Korea fashion industry is changing now. After 1998, that was financial crisis of Korea, Korea fashion industry had downsized again and again due to cheap labor from China, and India suchlike. Since Korea fashion industry stands at crossroads, Korean fashion industry lost competitive.

The Korea textile and fashion industry seems to be regaining confidence. There are many factors that are developing technology, creative design, and adapting market trends. There are many good companies in Korea. Their textile products are not only good quality but also good design. But many companies in Korea are not good marketing. Many foreign brands are inflowing in Korea, but Korean textile brands are not exporting in particular. In fashion industry, brand image is very important. If two textiles were made by same material, their price can be different much according to brand.

Conclusion

Korea's fashion market is now characterized by two dominant markets: one for primarily domestically-produced, inexpensive apparel lines and the other for foreign high-end designer brands, imported mostly from the United States and Europe. The clothes of high values are almost imported foreign product. Although Korean products have high quality and creative design, consumers hesitate to buy expensive Korean products because foreign brands look more luxury and batter than Korean product. Korean companies need worry so much to improve their brand image.

20200630 Hong kiju Entry #12

http://www.koreaherald.co.kr/

By Cho Chung-un (christory@heraldm.com) 2008.05.30

Competition heating up for budget airlines

2008-05-30T03:19:00.000-07:00

Ko Kyoung-tae, Competition heating up for budget airlines, Korean Herald, 2008.05.27

[The Origianl Article]
Local budget air carriers are fiercely vying to attract holidaymakers this summer in the buildup to Korea's first-ever low-cost international flights.

Jeju Air Co. and Hansung Airlines Co., both domestic budget airlines, are set to start international flight services to Japan in July.

They plan to service routes connecting smaller cities in Korea and Japan, which major air carriers have shunned so far.

Jeju Air plans to start flying between Jeju and Hiroshima in July, company officials said.
The company will launch chartered flight services on the Incheon-Kitakyushu route in the same month.

Hansung Airlines is considering launching flights between Cheongju and Japanese cities such as Fukuoka this summer.

The no-frills carriers plan to set ticket prices at 20 to 50 percent cheaper than regular commercial carriers.

The competition has prompted major airline companies to tap the low-cost market in recent months.

Largest market player Korean Air Lines Co. set up a new budget airline affiliate, Air Korea, last year, with plans to start servicing domestic routes in July.

The new carrier is also set to launch regional flights, including to China, Japan and Thailand, next year.

Other budget airlines are expected to tap the international flight market earlier than expected.
Market No. 2 Asiana Airlines Inc. also recently announced an investment in Busan International Air to move into the fast-growing budget airline industry.

Asiana said it would inject 23 billion won ($22 million) into the Busan-based low-cost carrier, aiming to launch in October.

[Summary and Opinion]

In Korea, we have begun to have local budget air carriers such as Hansung Airlines Co., and Jeju Air Co. These air carriers has been giving a domestic flight services. However, from this summer, both domestic budget airlines are set to start international flight services to Japan and China. They plan to service routes connecting smaller cities in Korea and Japan, which major air carriers have shunned so far.

Korean Airlines and Asiana Airlines Inc. are preparing to set a budget air carriers. KAL will set up its affiliate, and Asiana Airlines Inc. will invest in Busan International Air to move into the fast-growing budget airline industry. By this situation, travelers can have many choices, such as getting a low price ticket, and a better service, than before.

I want to analyze this situation through 4P, especially "PRICE". In the view of "PRICE". we have several views for example a cost-based pricing, competitor-based pricing, value-based pricing. I would like to analyze this article by using a competitor-based pricing.
In Korea, two major airlines share the market. Local budget air carriers need to consider a niche market to survive in the market. Also, local budget air carriers need to have price a competition

A competitor-based pricing is a strategy that involves pricing below, at, or above competitors' offering. In this case, the price will be below compared to the two major airlines' ticket prices. By this strategy, local budget air carriers can take an advantage position when competing with the majors air carriers. Travelers, especially backpackers, may consider of using local budget air carriers rather than major airlines cause of the cheap price.

20100062 Kim Dong Hoon(김동훈) entry#12

LG is in the running for GE unit: Immelt

2008-05-29T22:16:00.000-07:00

By Lee Sun-young , LG is in the running for GE unit: Immelt, Korea herald, 2008.05. 29

General Electric CEO Jeffrey Immelt said yesterday that LG Electronics Inc. was a leading candidate to buy the U.S. company's appliances division. His comment is viewed by some as an attempt to drum up interest among potential bidders.
"The players become very obvious. It's Haier in China, LG in Korea and so on. LG is clearly one of the leading candidates," he said in a forum in Seoul.
On Tuesday, LG Electronics CEO Nam Yong said that he was "closely following" developments regarding the sale of GE's appliances unit.
"We're monitoring the situation as it will have a major impact on the landscape of the global appliances industry," Nam told a press conference, declining to discuss further details.
GE, America's largest conglomerate by market capitalization, is seeking to sell off its century-old appliances division and other slow-growing businesses, as it targets a 10-percent annual profit growth. Analysts say the GE unit may fetch about $5 billion to $8 billion.
An LG official said there was no official contact between LG and GE on the matter. Nam said he had no plans to meet Immelt in Seoul. The American CEO left yesterday.
"As rumors abound over the sale of GE's appliances unit, we're studying the impact on our company internally, but no progress has been made yet," LG said in a statement yesterday in response to an inquiry from the Korea Exchange, which requested the firm to clarify its position on the case.
LG ranks behind Whirlpool Corp. and Electrolux AB in the global appliances industry. The Korean firm is also one of the world's leading makers of flat-screen televisions and mobile handsets.

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My Opinion
I am so proud of this article that one of Korea company buy American big company's unit. Eventhough GE is planning to sell their old one, the fact that LG is in the running GE's unit is very encourage news today. Who did expect this kind of event would be happen after 30 or 40 years later?
And the article also said that LG rasks behind Whirlpool Corp. and Electrolux AB in the global appliances industry. Also it said that the Korean firm is also one of the world's leading makers of flat-screen televisions and mobile handsets. Isn't it so proud? These kind of news make my heart bits fastly. And I do like to be a person who makes that kind of work in the future.
Then what should I do to acheive my dream now? Study hard? ( but it doen't fit me, I don' t like study but doing some actions. ) I know there are knowledges that I should know to succeed.
But, knowledge should be adapted to our real lives. And I think knowledge is never be studied only in front of desk.
Anyway this new give me some other courage to do my work so hard. In the marketing point of view, LG define thier target and promete well. Even if they buy GE's century-old appliances division, when they seek their targer adaptly, they will succeed. Old appliances may be bought by the poor. And there are so many poor families in the world.

20200460, Yi huy yong entry 12

Oil prices hit air carriers - 미완성

2008-05-29T02:29:00.000-07:00

Local airline companies have begun reducing flight operations and taking thrifty measures to fight soaring oil prices.
Korean Air Lines Co., the nation's largest flag carrier, said it will reduce flight services on 12 international routes in June and July.
The company also decided to temporarily suspend the service on five routes, including Cheongju to Shanghai and Daegu to Beijing.
Asiana Airlines Inc. is set to take a similar downsizing shortly.
A package of measures to boost the oil efficiency will also be added to the industry's contingency plan.
Carriers are more actively using financial hedges against the unbridled oil spike and cutting cargo to reduce fuel consumption.
A glance at the earning records of the airlines partly reflected the rising cost pressures on the industry.
Korean Air reported worse-than-expected earnings earlier this month due to high oil prices.
The company lost 325.5 billion won ($324 million) in the first quarter of the year, compared to a net profit of 130 billion won a year earlier.
Analysts said that the airline is likely to continue posting a deficit in the coming months, and that this will weigh on its share price.
Although sales rose by a double-digit rate to nearly 2.3 trillion won, fuel expenses seriously damaged the profit margins of the airline.
The cost of jet fuel jumped almost 50 percent due to soaring petroleum prices, creating a bigger-than-expected burden on the industry.
Experts also pointed out that the weakening Korean won created more of a cost burden on air carriers this year.
High oil prices are also making the skies more pricey than ever.
Airlines jacked up their international roundtrip fares by several hundred dollars in recent months, and they are also considering raising domestic fares as well.
The fares are expected to increase further by 10 to 20 percent in the second half of the year to better reflect the high fuel price.

http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2008/05/28/200805280076.asp
Korea herald, Oil prices hit air carriers , Ko Kyoung-tae, 2008.05.28

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High oil price makes our industry torment again. Our civilization is based on oil and if oil price is higher, we has experience recession. Especially transport industry. This change in oil price will be threat for this industry, but trade between countries is tend to increase.(Or if we can not trade, we will have bad experience)
According to AP, many airline in America save the cost for oil by reduce the velocity. But saved amount is very small.

If I am stockholder of airline, I will sell the stock and buy stock of firm that treat alternative energy. Moving by air plane is still needed by people, but as time go on, people will avoid travle long distance. With alternative energy, airline can earn the money, and maintain demand for airline.

Already Boeing develop their energy source by using solar heat. Spectrolab, a subsidiary of Boeing makes battery of solar energy that efficiency is 40%. http://blog.naver.com/PostView.nhn?blogId=1000sh78&logNo=40031969030&from=search

Actually, I do not know why Korean people want to gain something without any effort. Economics increase efficiency and makes money to science revolution, of course. But in Korea, science is not important. We only concern makes money by the distributive trades, 'buy cheap but sell expensive'. Sometime technologies are stolen, makes scientist discouragement. Without respect or well compensations, people do not want to study science, and our technology will be overtaken by China, our grate competitor in the manufacturing industry.

20300393 Lee Kun Bae 12th entry

Auction launches fashion event

2008-05-24T03:52:00.000-07:00

Auction launches fashion event

Auction Co., operator of Korea's leading online shopping mall, said yesterday it has launched one of the country's largest fashion promotion events.The event running through May 31 features free delivery services on up to 100,000 fashion items and 50-percent discount coupons to 10,000 customers who have made purchases of over 10,000 won on five occasions.The 100,000 items representing goods from about 400 manufacturers cover apparel for men, women and children, as well as miscellaneous products and cosmetics, the Korean unit of U.S. auction giant eBay Inc. said.Auction said it will make a raffle draw for trips to Germany and Italy for two people during its biggest-ever fashion event.(sohjung@heraldm.com)2008.05.20

.............................in my opnion......................................

-introduction-

The 'Auction' is the one of the biggest auction online site in Korea. thet started 1998 and it's the first movementof online auction site in Korea. they have serviced 'mall in mall' system . it means individual store which existonline individual store in market named 'auction'.

-coupon marketing promotion

coupon marketing strategy is widely used even online. coupon marketing strategy seems to have various positve and negative points.
recently my cyworld mail box received auction discount coupon mail. this mail caught my interest and i swamed this market for 3hours and more. frankly speaking we doesn't use e-mail anymore. every person have a mobile phone and id from 'nate on' . The reason why i enter the e-mail box that is the coupon like this.

-conclusion
but it have many risk . coupon means discount but we also feel expensive when we purchanse without coupon. second negative point what i think it seems to be low quality market if they published coupon more and more . now i think 'acution' is the cheap price market with low quility product. but it sure is they have a high price product. certainly coupon marketing strategy have
strong and weakness point, but positive power overwhelming negative point . auction's powerful step will go on now and more over

20300620 choi byung gon
# 11 entry

Auction launches fashion event

2008-05-24T01:42:00.001-07:00

Auction Co., operator of Korea's leading online shopping mall, said yesterday it has launched one of the country's largest fashion promotion events.
The event running through May 31 features free delivery services on up to 100,000 fashion items and 50-percent discount coupons to 10,000 customers who have made purchases of over 10,000 won on five occasions.
The 100,000 items representing goods from about 400 manufacturers cover apparel for men, women and children, as well as miscellaneous products and cosmetics, the Korean unit of U.S. auction giant eBay Inc. said.
Auction said it will make a raffle draw for trips to Germany and Italy for two people during its biggest-ever fashion event.
(sohjung@heraldm.com)
2008.05.20
.............................in my opnion......................................

introduction
the 'Auction' is the one of the biggest auction online site in Korea. thet started 1998 and it's the first movementof online auction site in Korea. they have serviced 'mall in mall' system . it means individual store which existonline individual store in market named 'auction'
auction's

Alliance strategy – share the difficulties with competitor.

2008-05-23T05:06:00.000-07:00

[Article]

Asiana, ANA expand joint flight service

Asiana Airlines Inc. and All Nippon Airways Co. yesterday agreed to expand their partnership and offer joint flight services on domestic routes in Japan from next month.

The new code-sharing deal covers 100 weekly flights on 10 routes connecting major Japanese cities such as Osaka, Fukuoka and Okinawa, Asiana officials said.

It will enable Asiana Airlines to provide travelers more frequent flights to Japan.

The company officials said Korean passengers can fly to Japan's vacation spots like Okinawa and Matsuyama with a more convenient schedule.

Asiana Airlines plans to expand weekly flights to the two cities from 3 to 31 and 17, respectively, next month by sharing code flights with ANA.

The two air carriers have been offering joint flight services on Korea-Japan routes since February last year.

The two air carriers also currently maintain strategic collaboration in sales, operations, fuel purchase and crew exchange.

The strengthened alliance came after they purchased equity stakes in each other's company last year. Each carrier will invest $12 million to obtain the other's shares.

ANA holds some 1.2 million of Asiana's shares, about 0.72 percent, while Asiana will has 3.1 million shares of ANA, a 0.16 percent of the Japanese carrier.

Reference: Ko Kyoung-tae, Asiana, ANA expand joint flight service, Korea herald, 2008.05.15

[My opinion]

Introduction

Successful pricing strategies are built through the five critical components found in ‘Five Cs of Pricing: Customers, Costs, Company Objectives, Competition and Channel Members. When the raw materials prices are going up, how should the companies built up their price? Or how overcome the hardship concerning the decision price? Nowadays, as the oil prices are raised, the Air line companies undergo extremely difficulties and also they try to overcome the hardship through the alliance strategy.

Alliance strategy – share the difficulties with competitor.

In this article, Asiana Airlines and All Nippon Airways agreed to expand their partnership and offer joint flight services on domestic routes in Japan. Before I mentioned that the oil prices are going up, they come to a crisis and they should do price adjustment.
However, I find some interesting things that instead of price adjustment, they try to make sure the number of customers stably by expanding joint flight service. Although the oil prices are raised, they can increase their customer consistently and they do not need to raise an air fee. In addition, since the two air carriers also maintain strategic collaboration in fuel purchase, they can be provided fuel in stable manner.

Conclusion

Since the business situation can be changed extremely, the company should response some changes accurately and promptly. In this case, although the article don’t mention about the oil crisis, I heard to hardship about oil price. And based on the situation of air industry, I analyze this article.
In conclusion, Alliance strategy can be good solution to crisis management, and there are diverse ways to avoid raising costs.

20200474 Ji-hun,Lim #11 entry

image reference: www.naraetravel.co.kr

Asiana, ANA expand joint flight service

2008-05-23T04:16:00.000-07:00

Ko Kyoung-tae, Asiana, ANA expand joint flight service, Korea Herald, 2008.05.22

[The Original Article]

Asiana Airlines Inc. and All Nippon Airways Co. yesterday agreed to expand their partnership and offer joint flight services on domestic routes in Japan from next month.

The new code-sharing deal covers 100 weekly flights on 10 routes connecting major Japanese cities such as Osaka, Fukuoka and Okinawa, Asiana officials said.

It will enable Asiana Airlines to provide travelers more frequent flights to Japan.

The company officials said Korean passengers can fly to Japan's vacation spots like Okinawa and Matsuyama with a more convenient schedule.

Asiana Airlines plans to expand weekly flights to the two cities from 3 to 31 and 17, respectively, next month by sharing code flights with ANA.

The two air carriers have been offering joint flight services on Korea-Japan routes since February last year.

The two air carriers also currently maintain strategic collaboration in sales, operations, fuel purchase and crew exchange.

The strengthened alliance came after they purchased equity stakes in each other's company last year. Each carrier will invest $12 million to obtain the other's shares.

ANA holds some 1.2 million of Asiana's shares, about 0.72 percent, while Asiana will has 3.1 million shares of ANA, a 0.16 percent of the Japanese carrier.

[Summary and My Opinion]
Asiana Airlines Inc. of Korea and All Nippon Airways Co. of Japan agreed to expand their partnership and offer joint flight services on domestic routes in Japan from June in 2008.

The new partnership will include 100 weekly flights on 10 routes connecting major Japanese cities such as Osaka, Fukuoka and Okinawa, Asiana officials said. Korean passengers can go to Japan for their vacations with a more convenient time than before. The two air carriers also currently maintain strategic collaboration in sales, operations, fuel purchase and crew exchange.

The strengthened alliance came after they invested in each other's company last year. Each carrier will invest $12 million to obtain the other's shares. ANA holds some 1.2 million of Asiana's shares, about 0.72 percent, while Asiana will has 3.1 million shares of ANA, a 0.16 percent of the Japanese carrier.

There are several ways to enter a new market such as exporting, franchising, strategic alliance, joint venture, and direct investment. Asiana airlines tries to enter Japanese market through ANA.

First of all, two airlines have partnership. Through this partnership, Asiana airlines can expand routes so that Korean can travel to Japan with a more convenient than before. In addition, two airlines have a strategic alliance. Asiana tries to expand Japan market through the strategic alliance as well. These two companies purchased equity stakes. As they have relationships, a partnership and strategic alliance, it makes Asiana airlines to expand its business to Japan.

If Asiana airlines have tried to enter Japanese market by itself, there are a lot of difficulties. However, through a join with ANA, which is a partnership and strategic alliance, Asiana can reduce some difficulties and problems to expand and enter the Japanese market.

20100062 Kim Dong Hoon(김동훈) entry#11

Asiana, ANA expand joint flight service

2008-05-23T03:25:00.000-07:00

By Ko Kyoung-tae , Asiana, ANA expand joint flight service, Korea herald, 2008.05. 15

Asiana Airlines Inc. and All Nippon Airways Co. yesterday agreed to expand their partnership and offer joint flight services on domestic routes in Japan from next month.
The new code-sharing deal covers 100 weekly flights on 10 routes connecting major Japanese cities such as Osaka, Fukuoka and Okinawa, Asiana officials said.
It will enable Asiana Airlines to provide travelers more frequent flights to Japan.
The company officials said Korean passengers can fly to Japan's vacation spots like Okinawa and Matsuyama with a more convenient schedule.
Asiana Airlines plans to expand weekly flights to the two cities from 3 to 31 and 17, respectively, next month by sharing code flights with ANA.
The two air carriers have been offering joint flight services on Korea-Japan routes since February last year.
The two air carriers also currently maintain strategic collaboration in sales, operations, fuel purchase and crew exchange.
The strengthened alliance came after they purchased equity stakes in each other's company last year. Each carrier will invest $12 million to obtain the other's shares.
ANA holds some 1.2 million of Asiana's shares, about 0.72 percent, while Asiana will has 3.1 million shares of ANA, a 0.16 percent of the Japanese carrier.
By Ko Kyoung-tae
(kkt@heraldm.com)
2008.05.22

--------------------------------------------------------------------------------

My Opinion

What should we do for expand our service? We have laerned about this in the class. First, we have to do marketing research. Marketing research provides a means to better understand consumers' service ecpectations and their perceptions of service quality. So, in this case, Asiana should know how many person want to flight to the Japan using the route which Asiana has planned. Understanding customer expectations is very important. Because when they don't understand the customers, there will be gaps between Asiana and the customers. And they will fail.

So, there may need to research about the customers thinking to expand their route to go Japan. They also know the cost. In resently, the oil price is getting higher so fast that can make a lot of cost to flight. And If the Asiana decide the flight fare higher than before because of oil price, the customers who are very extensive about the price will give up to use thier new route. So it may difficult matter some how.

What is the most important is, after all, knowing that the customer really want. Not thier simple hope but also their willing to pay and so on. And reliability, responsiveness, assurance, empathy are also very important things.

20200460 이휘용 Entry 11

Koreans pay more for Starbucks

2008-05-23T02:50:00.000-07:00

Consumers here pay more for Starbucks coffee than in other countries, a report found yesterday.
According to the Korea Consumer Agency, prices at Starbucks, a popular global coffee chain, are 1.6 times higher here than the average in developed economies like the United States, the United Kingdom, Germany and Japan.
Imported beers are 1.8 times higher than the overseas average, while bottled orange juices are 1.5 times more expensive, the report found.
Greens fees for golfing are 2.3 times the average, it said.
The report was based on Korea's purchasing power parity - an adjusted measure of per capita gross domestic product - and currency exchange rates from April 28 to May 2. PPP compares economies by equalizing the purchasing power of each country's money when buying a similar basket of goods and services.
The report surveyed average prices for seven categories of products: coffee, canned beer, snacks, bottled orange juice, cosmetics, books and greens fees.
The report found that the prices of many products sold in Korea were the highest compared with G7 countries.

http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2008/05/21/200805210074.asp

Korean herald, Koreans pay more for Starbucks, By Cho Chung-un, 2008.05.21

----------------------------------------------------------------------------

Starbucks now has many competitor compared with a few year ago. But its price is ever higher in Korea than that of other country. When price is increase, demand also decrease. But in Korea, Starbucks likes necessaries. They do not care about price. Starbucks is not monopolist in coffee market of Korea. But they enjoy this situation.

Starbucks has brand loyal. Because of this loyalty, the price elasticity of demand for Starbucks is very low. Consumers believe that the brand Starbucks is unique. I think it is bad. But judge depend on consumer, and the fact that Korean use more money to buy Starbucks coffee is tell us Korean is idiot.

I heard case about America pharmaceutical company. They increase price of drug with a little rise in the virtue. But 'Sicko' do not have a other chance. They should accept high price. But Corporation is ruled by profit. When their some competitor with low price, they buy a lot of stock of new competitor.

I think it is violence. They refuse the public interest because of PROFIT. But we have seen what happen when poor people sacrificed by the rule of economics. They may vote the Democratic party. Other option is get crazy and some riot can be happen.

But Starbucks is not necessaries likes medicine, of course. (But for somebody likes in the picture, Starbucks coffee is necessaries) Starbucks do not need to worry about riot. But it is good for Starbucks to lower their price before some blames and the education about judgement with adequate substitutes are came out.

20300393 Lee Kun-Bae, 10th entry

Samsung to showcase products ahead of Beijing Olympics

2008-05-20T07:40:00.000-07:00

Aiming to solidify its image as a premium brand in China, Samsung Electronics Co. plans to demonstrate the latest of its cutting-edge products at a high-tech exhibition in Beijing.
The company said yesterday that it is participating in the China Beijing International High-Tech Expo 2008, an electronics industry fair running from today to Sunday.
Occupying 575 square meters of display space, the Korean company will introduce to Chinese customers a range of its innovative products from a 70-inch LED-backlit LCD TV, TV sets with the most advanced display technology of organic light-emitting diodes or OLED.
Also on display are the world's smallest color laser printer which Samsung unveiled last month, and its Blu-ray players and full high-definition camcorders and cameras.
Coming during the run-up to the Olympic Games in August, the exhibition is seen as an opportunity to raise the profile of Samsung, one of the only 12 worldwide Olympic partners and the official sponsor for the games' mobile communication system.
Samsung will also bring to the tech fair a series of mobile phones specially developed and designed for the games as well as its global strategic model -- the Soul.
By Lee Sun-young
(milaya@heraldm.com)
2008.05.21

My opinion

Samsung Electronics is famous not only domestic market but also foreign market. Especially, Samsung products are very famous for the first-mover of various kinds of electronic product. We’ve already known that cutting-edge LCD was introduced by Samsung first. Now, Samsung products are very famous in China, and they have very big market share.

In China, Samsung plans to showcase ahead of Beijing Olympics. Samsung will introduce to Chinese customers a range of its innovative products from a 70-inch LED-backlit LCD TV, TV sets with the most advanced display technology of organic light-emitting diodes or OLED. I think it is good promotion strategy, and it seems to improve its luxury image. It is for not only Chinese customers but also the whole world customers. Leaving aside domestic and China market, Samsung cellular phones have a poor sale. I’m sure that it will be good chance to promote like these products.

Olympic is a festival for whole citizens of the world. Many people are gathered by Olympic, so we need marketing strategy more than powerful than ever. I hope that it have good influence to Samsung and many Korean products.

Entry#11 20200630 Hong KIJU
http://www.koreaherald.co.kr/

영국서 사면，세계가 산다

2008-05-17T01:10:00.000-07:00

■사진설명=LG전자 '뷰티폰'(사진)은 500만화소 프리미엄 카메라폰으로 최근 유럽시장에서 하루 1만대 이상 판매되는 등 인기를 모으고 있다. 유럽시장의 반응은 휴대폰 마케팅 성공의 '가늠자' 역할을 한다.

‘영국서 잘 팔리면 세계가 산다.’

유럽의 3대 관문인 런던(영국)·파리(프랑스)·프랑크푸르트(독일)의 국제공항 주변엔 휴대폰 광고판이 즐비하다. 이들 광고물은 대부분 삼성전자, LG전자, 노키아 등의 것으로 공항 이용객의 눈에 확 띄도록 대형 조형물을 이 지역에 집중 배치하고 있다.그중에서도 특히 런던은 휴대폰 광고판으로 도배돼 있다고 할 정도로 광고판이 많다. 프랑스 파리가 패션 명품, 독일이 냉장고와 세탁기 등이 강한 반면 영국 런던은 첨단 휴대폰과 TV 디자인 트렌드를 선도하는 것으로 정평이 나 있다.LG전자는 초콜릿폰, 샤인폰에 이은 세 번째 블랙라벨 시리즈 ‘시크릿폰’의 첫 출시 지역으로 영국을 택했다. 올해 유럽 휴대폰 판매목표로 세운 1350만대(점유율 10%) 목표를 달성하기 위해 유럽 시장을 적극 공략하겠다는 의도다. 이를 위해 LG전자는 지난해부터 유럽 지역 거래처와 협력관계를 강화하고 유럽 트렌드를 마케팅에 신속히 반영하기 위해 유럽 본부를 네덜란드에서 영국으로 이전했다. 또 밀라노에 있는 유럽 디자인센터도 다음달 런던으로 옮길 예정이다.LG전자 관계자는 “영국은 보수적인 국민성에도 불구하고 모바일과 TV의 선도 시장”이라며 “영국에서 성공하면 전 유럽에서 통할 수 있다”고 설명했다.실제로 LG전자는 초콜릿폰으로 유럽 소비자 시장을 공략한 이래 현재까지 유럽에서 초콜릿폰 370만대, 샤인폰 100만대, 프라다폰 35만대의 판매고를 올렸다. 유럽 내에서 LG 휴대폰의 위상은 500만화소 프리미엄 카메라폰 ‘뷰티’의 성공에서도 엿볼 수 있다. 전문가급 성능을 보유한 ‘뷰티’는 유럽 시장에서만 하루에 1만대 이상 판매되는 등 큰 인기를 얻고 있다.삼성전자는 영국을 중심으로 프랑스, 독일, 네덜란드, 스페인 등 각 유럽국가를 연계해 마케팅 활동을 펴고 있다. 특히 영국의 경우 삼성전자의 구주총괄 본부가 있고 영국이 유럽 지역의 ‘허브’란 점에서 행사가 집중돼 있다. 예를 들어 지난해 런던 대영박물관에서 유럽 거래처와 언론사 관계자를 초청, 500만화소 카메라폰 ‘G800’ 출시행사를 가진 바 있다. 이어 삼성은 올 하반기 영국 시장에 디지털카메라와 흡사한 모습으로 5메가픽셀 카메라에 3배 광학 줌, 얼굴인식 기능까지 겸비한 유럽형 전략폰 ‘G810’을 선보일 예정이다.스포츠마케팅도 중요한 마케팅 수단. 삼성전자는 영국의 대표적 프로축구 구단인 첼시와 2005∼2006년 시즌부터 5년간 5000만파운드(약 930억원)의 천문학적인 비용을 들여 스폰서십 계약을 맺고 있다. 삼성전자가 조콜(영국), 발락(독일)등 글로벌 톱클래스 선수들을 광고모델로 활용하면서 영국에서 삼성 모바일의 인지도는 약 30%에서 최근엔 40%까지 육박하고 있다. 이 같은 성과를 바탕으로 지난 3월 영국의 권위 있는 전문잡지인 모바일뉴스가 매년 선정하는 ‘모바일뉴스 어워드’에서 ‘올해의 제조사’ 상을 받기도 했다고 삼성전자 측은 밝혔다
./win5858@fnnews.com 김성원기자 ※ 저작권자 ⓒ 파이낸셜뉴스

--------------------- in my opinion----------------------------

introduction
In Marketing most element concept is as advertisement. It can't be talked avoid advertisement. various advertisement methods are existed . In this article , samsung and LG's Big board advertising in the London international airport for taking off and landing plane.

Where is the key market in specific product.
In this article , most important point is that what is the meaning of the London in mobile industry. Germany leads washing machine, refrigerator and France leads fashion luxury brand. England leads high technology industry.according to this fact, they compete severe in London. LG has used the Positioning marketing strategy to upgrade their brand image more high , as a high tech cellular phone. Sam sung contracted sponsor ship with Chelsea and they have made brand recognition percent 30 to 40.

Conclusion
Europe's markets are more and more globalize, then they recognize as whole one market, and we must find the advertising strategy each market. first we must prepare market change and flow

20300620 choi byung gon
# 10 entry

Hyundai Motor holds 50% market share - become the power brand

2008-05-16T05:54:00.000-07:00

[Article]

Hyundai Motor holds 50% market share

In April, local carmakers' domestic sales rose 11.4 percent from the same month last year. According to the Korea Automobile Manufacturers Association's figures, the seven local carmakers' April sales rose to 110,954 units from the 99,632 units recorded for the same month last year.
The seven carmakers are Hyundai Motor Co., Kia Motors Corp., GM Daewoo Auto and Technology Co., Renault Samsung Motors Co., Daewoo Bus Corp. and Tata Daewoo Commercial Vehicles Co.
The country's largest carmaker Hyundai Motor reaffirmed its dominance in the local market in April. With its monthly sales coming in at 56,915 units, the company maintained over 50 percent market share for the 14th consecutive month.
In comparison to April last year, the company's sales rose by 10.9 percent fueled by a massive 25 percent - about 7,600 vehicles - increase in passenger car sales. Almost half of the increase was accounted for by the mid-sized sedan Sonata, whose sales increased by 3,500 vehicles from a year ago.
However, the company's recreational vehicle sales dropped by more than 1,000 units from a year ago. On the export front, the company's overseas sales rose more than 30,000 units from the same month last year.
Hyundai Motor's sister carmaker Kia Motors also had a good month with a massive 29.3 percent improvement on its April sales. In comparison to last year, the company sold 6,000 more vehicles last month despite the sales of most vehicles dropping over the period. The rise was mainly due to skyrocketing Morning sales.
Although the Morning's sales figure dropped by around 2,400 units from March, its April sales came in more than 5,000 units higher than the 1,955 units recorded for the same month last year. Among other models, the minivans Carnival and Carens saw the highest increase followed by the sedan Opirus. Carnival sales rose 800 units and Carens sales picked up 700 units from a year ago.
In overseas markets, the sales of vehicles produced by its overseas plants jumped nearly 50 percent while locally produced cars overseas sales fell 11.8 percent to put Kia Motors' April sales at 98,705 units, an increase of 1.4 percent from the same month last year.
For GM Daewoo, April was an uneventful month with its domestic sales rising by a modest 0.8 percent. Although the firm's April exports dropped 6.7 percent from a year ago, GM Daewoo's exports so far this year are up 6.8 percent from the same period last year.
Renault Samsung Motors also had a relatively good month in April. The company's sales rose 7.4 percent from a year ago on the back of rising SM5 and SM7 sales. However, despite sales picking up last month, Renault Samsung's sales for the first four months of the year dropped 5.5 percent from the same period last year.
For Renault Samsung, exports rose by a much larger margin of 56.7 percent thanks to the addition of the crossover vehicle QM5 to its export lineup.
Ssangyong Motor had the worst month. The company's domestic sales fell 21.6 percent from a year ago while its exports, excluding knock-down kits, fell a whopping 47.1 percent. Among the company's lineup, the multipurpose vehicle New Rodius was the only model whose sales did not drop on the local market while the sports utility vehicle Actyon Sports was the only one to see its sales rise in the company's export lineup.

Reference : Choi He-suk, Hyundai Motor holds 50% market share, the Korea herald,2008.05.12

[My opinion]

Introduction

Last class, we talked about Branding and its value. In Korea, how many ‘power brands’ we have? I am not sure that which brand is power brand in Korea like Coca-cola, Microsoft and McDonald’s. In the car industry, Hyundai dominate local market. However, Hyundai can not satisfy this situation, because power brands encroach on Korean car market more and more. By Comparison the power brands such as BMW, Mercedes and Lexus, the reason to purchase Hyundai is that the cost is less expensive than other power brand. So, I will recommend that Hyundai should be a power brand and also manage their brand effectively and actively.

How to become a power brand

First of all, I recommend that Hyundai should develop the expanded brands or premium brands like Lexus and Infiniti. Through this process, Hyundai overcome their image which is cheap and low value in global market.
Second, Hyundai’s employees try to understand and prefer their brands. In order to set power brands, employees and employers should be in harmony. Sometimes a labor-management dispute contributes to negative effect on establishment of power brand. When the labor loves their businesses, the connection between company and customers become closer and more intimate by the employees.
Finally, it is true that car companies cause the air-pollution and some bad effect on environment. So, they should pay attention the CSR(Corporate Social Responsibility). In every year, the management-consulting firm that has con-ducted the World's Most Admired Companies survey for FORTUNE. Since most of the power brands rank high position on the survey, Hyundai should recognize that importance to CSR.

Conclusion

After FTA negotiation, car industry may undergo severe competition in local market, and U.S market. However, if Hyundai reborn the power brand, they will be able to win the severe competition, continue to dominate local market and increase their brand image in global market.

20200474 Ji-hun,Lim #10 entry

Tesco to acquire E.Land's Homever discount store unit

2008-05-16T04:43:00.000-07:00

Yoo Soh-jung, Korea Herald, Tesco to acquire E.Land's Homever discount store unit, Korea Herald, 2008.05.15

[The Original Article]
Tesco Plc., a U.K.-based operator of hypermarket chains, said yesterday that it has agreed to buy the unprofitable discount store business of Korean retailer E.Land Group.
The company agreed to buy the Homever chain, which has 36 stores nationwide, for 1.95 trillion won ($1.86 billion) including debt.

The buyout would place Homeplus, Tesco's Korean discount store chain, closer behind Korea's leading player E-Mart, which has 112 outlets. Homeplus operates 66 stores, and the acquisition of Homever would allow it to add another 36 stores.

Homeplus is a joint venture between Tesco, which has a 94 percent majority stake, and Samsung Group, which owns the remaining 6 percent.

E.Land Group, a major Korean apparel manufacturer, has been struggling to break even since it acquired the discounter formerly owned by Carrefour SA for about 2 trillion won in 2006. Since then, many market observers have been questioning whether the clothing retailer would make a smooth transition into discount retailing.

The buyout comes as Samsung Tesco this month announced ambitious investment plans in Korea. It plans to spend $100 million to build a state-of-the-art distribution center here.
In December 2007, Tesco cited plans to invest up to $600 million to build more stores in Gyeonggi Province. Overseas expansion is a key strategy for accelerating growth for Britain's largest retailer.

E.Land bought Carrefour's 32 Korean outlets for 1.48 trillion won, winning competitive bids from Shinsegae, operator of E-Mart, Tesco, and Lotte, which operates the country's third-largest discount store chain with 56 outlets.

A regulatory filing in March showed that Homever posted a net loss of 194 billion won in 2007 on sales of 1.58 trillion won. The company said it commanded 9.8 percent of the nation's discount store market. Samsung Tesco's sales totaled 4.07 trillion won last year, data show.

[Summary and My Opinion]

Tesco Plc., a U.K.- based operator of hypermarket chain has agreed to buy Homever, which is owned by E.Land Group. If Tesco buys Homever, it will have 112 outlets. (Homeplus operates 66 stores, and Homever operates 36 stores) Tesco will invest 100million dollars to expand Korea market. Also Tesco plans to invest up to $600 million to build more stores in Gyeonggi Province and overseas.

Tesco is supposed to expand its business in Korea. This takeover will be benefit to Tesco in two ways.

First, Tesco will take over Homever's brand image. Brands reduce marketing cost. Firms with well-known brands can spend relatively less on marketing costs than firms. Second, Tesco is doing its business with Samsung and it has its stores in Korea. Customers in Korea already know what Tesco is and how it works. Because the customers know the value of Tesco, Tesco can be close the Korean customers more easily. Perceived value is the relationship between a product or service's benefits and its cost. Like these reasons, Tesco has several advantage at the starting point. I think that Tesco's new start will be a success.

20100062 Kim Dong Hoon(김동훈) entry#10

Samsung, LG consider TV panel partnership

2008-05-16T04:31:00.000-07:00

Samsung and LG, Korea's top two electronics makers and bitter rivals in the global market, are likely to procure TV screens from each other at the nudging of the government.

The Ministry of Knowledge Economy said yesterday that the two companies are positively considering a deal, in which Samsung Electronics Co. buys 37-inch LCD modules from LG Display Co., a display affiliate of LG Electronics Inc., while LG Electronics purchase 52-inch ones from Samsung, starting from July.

"The deal will be the beginning of further cooperation between Samsung and LG in LCD panel supply," the ministry said in a press release.

The Korean government has been trying to get the compatriot high-tech rivals to cooperate in research and development projects in overlapping sectors and the procurement of key components with the hope of upgrading the country's core technology sector.

If realized, it will be the first time that Samsung and LG buy liquid crystal display panels from each other.

Currently, Samsung self-produces 40 percent of the LCD panels it uses in televisions and buys the rest from display firms in Taiwan. LG Electronics buys 66 percent of the TV screens from its affiliate LG Display and depends on shipments from Taiwan for the rest.

The government hopes that if Samsung and LG procure from each other, that will reduce the country's import bill and help the local economy.

"As the competition among Korea, Japan, Taiwan and some others economies in the region are getting fiercer, we need to pull our resources together and develop the manufacturing sector for equipment, components and materials," said Rim Che-min, vice minister at the Knowledge Economy Ministry in a display industry forum in Seoul.

He said the government will roll out programs to make Korea into a display powerhouse, with at least 45 percent of the global market share in 2017.

In order to lead the promising flexible display technology, the government will set up a research center jointly with Samsung, LG and other display firms, the ministry said.

Korea is the No. 1 manufacturer of liquid crystal display and plasma display panel products. Companies like Samsung Electronics Co. and LG Electronics controlled 38 percent of the global market in 2007, with exports topping $35.3 billion.

Earlier in the week, Samsung and LG announced that they will jointly develop a mobile television technology aimed at becoming the industry standard in the North American market.

By Lee Sun-young

(milaya@heraldm.com)

My opinion

LCD display is the major industry in Korea. LCD invented U.S, and exported other nation. But now, Korea and Japan take a lead in this market. To improve global competitive, Samsung and LG, Korea's top two electronics makers and bitter rivals in the global market, consider TV panel partnership. It makes to reduce national import bill and help local economy. The LCD display market share of Korea is about 20 percent in North America, and through government invention, Korea take aim at 45 percent of the global market share in 2017.

Before a few days, the slimmest LCD TV was released by LG electronics. Korean LCD industry adopted primarily OEM system due to lack of technology, but now we can make superior LCD TV. Although LCD TV has high quality, Korean product has relatively low brand identity. LCD TV is expensive equipment, so Korean companies should make high quality image of brand value by marketing.

Entry #10 20200630 Hong KIJU

http://www.koreaherald.co.kr/

Premium gasoline spending rises

2008-05-16T02:24:00.000-07:00

Cho Chung-un, Premium gasoline spending rises, Korea herald, 2008.05. 15
The consumption of premium gasoline has been increasing, despite record-high prices, an industry report said yesterday.
According to a report by the Korea Petroleum Association, consumers used 14.69 million barrels of petroleum products in the first quarter of the year, down 0.4 percent compared to the same period last year.
However, the consumption of premium petroleum products was 170,636 barrels, up 18.9 percent from the same period in 2007.
According to the report, the average price yesterday for premium gasoline was 1,928 won ($1.84) a liter, 174 won high than regular oil. Gas stations in some parts of southern Seoul set their pumps at over 2,000 won a liter, it added.
The consumption of premium gasoline has rapidly grown in the past few years.
In 2004, spending on premium oil increased 55 percent compared to the previous year. In 2007, the consumption of premium gasoline surged 48 percent from the previous year.
Industry experts said the increase in the consumption of premium gasoline is related to growth in the sales of imported cars.
According to the Korea Automobile Importers and Distributors Association, foreign carmakers sold over 53,000 units in Korea last year, up more than 13,000 from the previous year. The KAIDA is projecting this year's imported car sales to rise a further 9,000 units to around 62,000, or 20 percent more than last year. The growth rate projected for the overall domestic automotive market is around 6 percent.
(christory@heraldm.com)
2008.05.15
---------------------------------------------------------------------------------------------
My Opinion

I wonder why expensive gasoline is more sold well than the others. Eventhough the writer said that it may be affected by car imported, I guess that there are some more things to do it. That is, the sellers have succeeded in making value of premium gasoline. Isn't it fun? It is nonsensable. In generally, the more prices high the short costomers buy any products. But in this article's case, these nomal story is denied perfectly. And then what reasons made this things happen? Only the increasing car imported? And how do I can make some product into premium ones?

In our maketing book, there are many ways to make values. But most of all, I think, the customer's insight is the most important things. That is, we should know about the customer's thinking that what things they need, how much money they can pay, when they want to buy some products and so on.

The sellers who sold their premium gasoline are good example of the study of customer's insight. I have seen an ad that show good car must be used good gasoline. They stressed the good thing what the customer's need want about. And as good marketer, we should know that marketing can make some products to very good things. After all, this reason may make the premium gasoline's spending constantly rise in bad condition of economic situations.

20200460, 이휘용, entry #10

Renault Samsung celebrates SM5's 10th anniversary

2008-05-15T23:29:00.001-07:00

cheesuk, Renault Samsung celebrates SM5's 10th anniversary, Korean herald, 2008. 5. 14

Renault Samsung Motors Co. celebrated the 10th anniversary of the mid-sized sedan the SM5 on Friday.
At the event, the company awarded various prizes, including car insurance and free health check ups, to selected SM5 drivers.
The SM5 is the company's bestselling car. It was launched in March 1998, and more than 600,000 units of the car, which has undergone one full-model change and three facelifts, have been sold over the past 10 years.
At the event, the company's chief executive Jean Marie Hurtiger said that the sales of the SM5 have been picking up in recent months and that about half of the SM5 LPLI models that were recalled earlier this year have been fixed.
On the subject of offering eco-friendly cars, Hurtiger said that the Renault-Nissan Alliance is discussing which green auto technology will be suitable for Korea, and that a detailed plan will be drawn up soon.
(cheesuk@heraldm.com)
2008.05.14

http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2008/05/14/200805140073.asp

My opinion-----------------------------------------------------------------------------

I think manager of brand 'SM5' is amazing! I do not know why Korean want to buy 'SM5'. Do you know nickname of 'SM5' for someone in Korea? It is the '달관'(달리는 관). it means 'running casket', that when you ride 'SM5', you already die. The SM5 has experience for 'the recall system crisis'. They forced to recall so many car that sold to too many people in Korea. But they did not recall.

Yes, they makes good brand design, good product ad, It need to many cost. But it makes loyalty. Korean think samsung product is good product, so they still want to buy SM5. It will be dangerous they do not recall service. But with famous movie star, they talk 'your worth' with buy 'running casket'.

Brands Reduce Marketing Cost. They save money by good product ad, not recall million SM5. 'Some minority' hate SM5 they think 'SM5 is running casket' , but mostly think SM5 is good brand.

I likes German's 'naive' spirit, 'MEISTER'. I heard recall case of BENZ. BENZ has similar case of recall in Euro. BENZ do recall all problem model in Euro. It need big cost. But 'naive' BENZ do recall. One of value of branding is 'Brand reduce marketing cost'. But for name of BENZ, they are 'damaged'.

Of course, they think 'Korean never blame'. But whatever, now image of SM5 in Korea will decrease. It is minority who think SM5 dangerous, now. But if new competitor comes after FTA, competitor can use this weakness and its brand power will be decrease.

20300393 Lee Kun-Bae 10th entry

2008-05-10T00:10:00.000-07:00

北京长城脚下的公社(commune by the great wall) 호텔 경관

중국에 부는 ‘명품호텔’ 붐
- 역사적인 건축물을 호텔로 리모델링, 품격+문화 결합한 新소비코드 -

□ 명품호텔, ‘역사가 살아 숨쉬는 호텔’ 표방

ㅇ 전통적인 호텔과 달리 명품호텔은 현지 문화 특색과 역사적의 의미가 있는 곳으로 객실수가 극히 적으나 품격과 문화를 향유하려는 소비자를 이끌고 있음.
- 베이징 만리장성에 있는 ‘commune by the great wall(北京长城脚下的公社)’ 등 명품호텔이 생겨나면서 상하이에도 명품호텔 붐이 일기 시작함.

□ 1일 숙박료 7000위앤(한화 91 만 원)으로 5성급 호텔보다 비싸

ㅇ 유명한 건축디자이너가 기존 건축물을 명품호텔로 리모델링. 숙박료가 비싸지만 입주율도 높은 편임.
- 담당 집사의 객실관리와 비밀열쇠 카드 등의 특색소비가 소비자의 관심을 끌고 있음.

ㅇ 두위에성 고거를 새롭게 변모한 역사문화 유산인 ‘수석공관’ 명품호텔은 현재 32개 객실이 있으며, 평균 입주율이 80%에 달한 것으로 나타남.
- 수석공관의 스위트룸은 1박 7000위앤이며, 푸디정품주점의 스위트룸은 1박 4000위앤에 달하는 등 5성급 평균 호텔가격을 크게 웃돌고 있음.

□ 개인 프라이버시 중시, VIP 엘리베이터 객실로 직통

ㅇ 명품호텔은 개인 프라이버시를 매우 중시하고 있는 것이 큰 특징으로, 상하이의 프랑스 조계지였던 푸디정품주점은 로비입구가 눈에 잘 띄지 않도록 숨겨져 있을 뿐만 아니라, 고객이 로비에서 숙박등록을 할 필요 없이 VIP 엘리베이터를 타고 바로 객실로 들어갈 수 있음.

ㅇ 수석공관 객실을 이용했던 고객들은 작은 박물관처럼 신비로운 여행을 하는 것 같은 느낌이 든다고 밝히고 있으며, 역사적인 문물과 럭셔리한 호텔의 문화코드 결합이 주효한 마케팅 수단이 되고 있음.
- 호텔의 전형적인 회전문이나 전 세계 시간을 알리는 시계도 없으며, 별로 눈에 띄지 않는 객실방 번호와 전형적인 호텔과는 사뭇 다른 분위기를 보임.

ㅇ 업계 관계자는 명품호텔은 고객에게 귀족식 VIP 서비스와 환경을 제공할 뿐 아니라, 새로운 생활태도를 선전하는데 의의가 있다고 밝힘.
- 이러한 명품호텔이 상하이에는 몇 곳에 불과하나 발전 전망이 매우 밝음.

ㅇ 현재 주요 정계·경제계 인사들에게 큰 인기를 얻고 있는 명품호텔은 중국의 소비트렌드가 업그레이드되고 있는 것을 보여주는 것으로, 드러내지 않는 화려한 소비가 새로운 소비코드로 등장하고 있는 것으로 보임.

자료원 : 천진일보, 홍콩경제일보 등

----------------------in my opnion-------------------------

introduction
The china has been changed fast phase. The China accepted market capitalism at 1979, then they accomplished enormous economic evolution year after year. but Korean company has met a fail at chinese golden market because they didn't understand the chienese market's characteristic. if it doesn't solve, we can't acheive success.

What is the new consumer trend?
in this article , to show chinese cunsumtion trend change. Power of china's productive capacity and copying technique are the best of the world. If you think about like that Korean old one can make a big money , at a chinese market , You're wrong. so many company taste the fail in this market , chinese consumer doesn.t want cheap product anymore. already they lead the trend of product . and their consumtion trend is more and more upgrading, now they upgrade from magnificent to wellbeing.

conclusion
in foreign market we must know what's the point of their choice. and it's also important point that when they started globalization , and internet market establishied. Chinese market want more wellbeing product and they love new types of product. we must concerned about how they are changed and make a new segment productiong of brandnew

20300620 choibyunggon

Hanaro strives to restore its reputation

2008-05-09T04:51:00.000-07:00

[Article]

Hanaro strives to restore its reputation

Hanarotelecom will not offer adult content via internet-based television or make telemarketing calls to customers in the coming months.
The No. 2 fixed-line carrier, struggling to restore its damaged image, yesterday announced an array of measures it will take to regain customer confidence and boost customer value.
The company has been under fire for having allegedly offered the information of some 6 million customers to about 1,000 telemarketing firms.
The police booked its former CEO, Park Byeong-moo, and a number of other executives on charges connected to the massive data leak.
The finding came as the company was set to start anew after it was acquired by SK Telecom, Korea's top mobile company, early this year.
The troubled firm also faces class action suits over the massive release of personal information.
Cho Shin, its new CEO, said the firm will suspend telemarketing activities for about two months, although such activities are most common and effective way of luring customers.
"I think it will take roughly two months to check our system and implement measures to enhance our image," Cho said during a news conference.
"At this point, that is the top priority of our company. So, even though it could lead to losses, we have decided to suspend our telemarketing activities," he said.
He also said that the company will suspend offering adult-content via its internet protocol television, which is called Hana TV, to protect young viewers from the content.
"We will become a company that will fulfill our social responsibility by doing things that are morally right," he said.
The company is the largest provider of IPTV services, although it ranks second in the internet and telephony market.
He added that the company plans to adopt an internet-only personal identification system to protect the personal information of its customers. The so-called I-PIN will replace the registration number which is widely used to verify one's identity.

Reference : Jin Hyun-joo, Hanaro strives to restore its reputation, the Korea herald, 2008.05.09

[My opinion]

Introduction

Nowadays, the leak of personal information is a crucial problem with the advent of telemarketing. The hanaro telecom is a one of the suspended companies concerning the outflow of customer’s data. After this scandal, the company changed their CEO, and they try to reform the relation with their consumers. In business circumstance, it is the essential factor to have good relation with society, local and public.

The reformation of Hanaro telecom

Although it is so hard that the company acknowledges their wrong system of management of customer’s information, Hanaro telecom launches to change their system and announced new start with replacing CEO. With the new CEO, the company plans to check their telemarketing system and execute measures to enhance changed image, however, reformation of the telemarketing brings loss to them.

Next, Hanaro telecom also gives up serving adult content via Hanaro TV in order to build new image to society. Until now, Hanaro TV has broadcasted adult content without limitation to access to these programs by young students. In order to change their image, the company is set to stop providing sensational programs. As the major company, Hanaro was charge immoral actions through the implement of reformation.

Conclusion - The crisis management and the effect of marketing

When the businesses face on some crisis, they should deal with their crisis effectively and directly. Through the example of Firestone and Johnson & Johnson, we can get same instruction that crisis management should be instant, honest and consistent. In addition, by overcome the crisis in effective manner, the company can have the firm relationship with public and company. Moreover, good relationship contributes to confirm its brand image, which causes to increase their whole sales. In this case, Hanaro telecom shows the proper decision and the effective crisis management.

image reference: 고재만, 하나로텔레콤 600만명 고객정보 팔아 돈벌이, 매일경제,2008.04.24

20200474 Ji-hun,Lim #9 entry

Kumho Tires to raise overseas production

2008-05-09T00:24:00.000-07:00

Ko Kyoung-tae, Kumho Tires to raise overseas production, Korea herald, 2008.05. 08
--------------------------------------------------------------------------------------------

Kumho Tires Co. plans to further expand production facilities abroad in an effort to save on costs and better tap the global market, its CEO, Oh Sae-chul, said yesterday.
"Manufacturing at overseas plants costs far lower than domestic production," Oh said in a press conference. "The overseas factories are clearly more productive."
The CEO said the offshore plants save the company a lot of money on labor and transport costs.
The world's tenth largest tire maker is currently building its first U.S. plant in Georgia, aiming to raise annual output by 2.1 million units through the investment.
The company said it will invest $165 million in the factory which will be completed in the second half of next year.
"We plan to supply tires to Chrysler in addition to neighboring factories of Hyundai and Kia from our U.S. plant," Oh said.
Kumho Tires also completed a plant capable of producing 5.25 million units in Tianjin, China, last year, and is constructing new factories in Changchun, China and Ho Chi Minh City, Vietnam.
Oh said overseas production would be around 34 million units this year, accounting for more than half of the company's total annual output.
The company plans to raise annual production to 100 million units by 2015.
"We need to localize production, logistics and marketing abroad," he said.
Oh showed concerns about a recent hike in oil and commodity prices, saying that the company plans to raise the price of tires in the coming months.
Kumho Tires has already increased the price by nearly 10 percent in the U.S. market this year alone.
It plans an additional raise within the year, he said.
"Oil and raw materials prices are rising faster than expected," he said. "Fortunately, other global makers also raised prices. The higher prices may not be a problem for us."
By Ko Kyoung-tae
(kkt@heraldm.com)
2008.05.08

--------------------------------------------------------------------------------------------
My Opinion

Kumho Tires Co. is planing to extent their production facilities abroad, I heard by this article.
And I agree that it will make to low its cost so that they can take more competitive condition.
But, when we think about this extenting by marketing point of view, I think it can make various strategy for maketing. Because, thier labors who work for them are foreigners. It means the image of the factory is a quite important factor to make a success in the abroad places. If thier labors feel that their work conditions are good and Kumho tire co. is good company for them, this kind of attitude can inform good conditions to sale their product. So, I do like to suggest them to develope many and diverse events for the labors and make them happy to work. And use the labors to advertise Kumho company and marketing.

Now, all of us know how important the marketing is. And how many ways to do that jobs. Also one good way for maketing is use their company's labors. It will express very quickly. After all Kumho Tires will increase to sale their product in the place which they make it. And it may the best way to reduce their cost.

20200460 이휘용 , Yi huy hong , Entry #9

Samsung LCD TV ranks top in North America

2008-05-08T23:58:00.000-07:00

Samsung Electronics Co. rose to the top in the crucial North American LCD TV market in the first quarter of 2008, amid a cut-throat price competition among top-tier TV brands, latest data showed yesterday.
According to DisplaySearch, a U.S.-based market research firm, yesterday, the Korean TV maker accounted for 12.8 percent of the total LCD TVs sold in North America, edging slightly higher than its archrival Sony Corp. which ranked No. 2 with 12.6 percent.

Samsung retook the top spot in the North American LCD TV ranking for first time since the first quarter of last year.

"LCD TV was a highly competitive category in the first quarter of 2008 with the top three brands-Samsung, Sony and Vizio-separated by less than half a point of unit share at 12.8 percent, 12.6 percent and 12.5 percent, respectively," DisplaySearch said in a press release.

Sharp and LG Electronics Inc. rounded out the top five with market shares of 9.2 percent and 7.6 percent during the January-March period.

In the previous quarter, Sony sold the largest number of LCD TV sets, taking up a market share of 13.2 percent, followed by Samsung at 12.6 percent and Vizio at 11 percent.

An LCD TV war is raging on in major markets including the United States and China, with major brands aggressively cutting the prices of their TV sets -- mostly low-end and outdated models.

Samsung maintained its lead in the North American flat-panel TV field, comprising both LCD and plasma TVs, taking up 13.4 percent of the market. Vizio and Sony followed with market shares of 12.2 percent and 11.2 percent. LG came in the fourth place with 8.9 percent.

Samsung officials attributed the growth in its LCD TV market share to strong sales of its Touch of Color TV series, including the flagship Bordeaux 650 model.

The firm is aiming to sell 180 units in its LCD TVs and 30 million units of PDP sets globally.

Data compiled by another research firm NPD shows Samsung also ahead of its competitors with a market share of 19.4 percent. It puts Sony in second place with 18.3 percent, LG in the fourth place with 6.4 percent and Vizio in the sixth with 4.2 percent.

By Lee Sun-young

(milaya@heraldm.com)

2008.05.09

My opinion

Samsung Electronics product is ranked number 1 in North America again. Samsung Electronics is famous with a semiconductor. It is very good news because it is god chance to inform the whole world of superiority of Korean product. Actually, there are so many competitors such as Sony, Vizio Those kinds of companies. Especially, it is more valuable because Samsung Electronics started its business up from producing original equipment manufacturing (OEM) of Sony, and now Korean product is used by advanced nations as well as undeveloped nations. In advanced nations, we can make more luxury products and high-technology products, so we will get more big profit. In North America, there are two Korean companies, Samsung Electronics and LG Electronics. The market share in North America is above twenty percent. Former days, Korean companies was almost cost leader due to not good technology, but be changed circumstance now. We can plan differentiation strategy whenever we can through superior technology. Old days, many people think that Japanese products are good, but we should change. Now in many countries, it get better Korean product`s awareness. I`m sure someday we can be advanced Japan by advanced technology.

20200630 Hong kiju #9 Entry
Reference http://www.koreaherald.co.kr/

Hyundai Kia, Microsoft form tech partnership

2008-05-08T07:17:00.000-07:00

Choi He-suk, Hyundai Kia, Microsoft form tech partnership, Korea herald, 2008.05.07

[The Original Article]
Hyundai Kia Automotive Group and Microsoft Corp. yesterday signed an agreement to form a partnership in developing in-car infotainment systems.

Kia Motors Corp. president Chung Eui-sun and Microsoft chairman Bill Gates signed the agreement in Seoul. Gates is in Korea for a forum.

The carmaker said that the two companies have been discussing ways to work together since 2006 and that yesterday's agreement was the first step in the partnership. "IT and electronics are playing an increasingly important role in the auto industry. The majority of technological advances in the auto industry are generated from the two areas," Chung said.
"In the long term, Hyundai Kia's vision is to lead the convergence of the auto industry and the partnership with Microsoft will be the stepping stone for achieving the goal."

The company said that the first product planned is a voice-activated automobile audio system that allows portable devices such as mobile phones and MP3 players to be linked up to the car's system.

The company said that the system, to be used in Hyundai Kia's vehicles in North America from 2010, will operate like a computer and allow users to add and upgrade functions using computer software.

The carmaker said that it also plans to develop telematics services using technologies developed with Microsoft. The company added that Microsoft and Hyundai-Kia will also be taking part in motor shows and the Consumer Electronics Show together from next year to showcase prototypes and to carry out promotion events.

Through the partnership the two companies will also establish a center for developing automotive information technologies in collaboration with the Institute for Information Technology Advancement that will provide support for small- and medium-sized IT companies.

[Summary and My Opinion]
Hyundai Kia Automotive Group and Microsoft Corp. contracted an agreement to form a partnership in developing in-car infotainment systems. Their first product will be a voice-activated automobile audio system that allows portable devices such as mobile phones and MP3 players to be linked up to the car's system. The system can be upgraded by a computer software and used like a computer. By using Microsoft technology, this system can be developed telematics services. Through the partnership the two companies will also establish a center for developing automotive information technologies in collaboration with the Institute for Information Technology Advancement that will provide support for small- and medium-sized IT companies.

According to a textbook, a joint venture means that it is formed when a firm entering a new market pools its resources with those of a local firm to form a new company in which ownership, control, and profits are shared. Microsoft Corp. tries to enter Korean market with its technology. This technology will be combined with automobile technology. A new system which is made by this combined two technology will be installed by new cars. Microsoft has already entered Korean market by Windows, office and so on. Even if there are several types of the joint of two companies, through this joint venture, Microsoft entered Korea and world car markets. This new system by two companies will be changed the car system. In addition, these new high-tech cars will be changed our concepts of cars. In the future, a value of car does not mean just a big tool for driving but will be the one of the entertainment space.

20100062 Kim Dong Hoon(김동훈) entry #9

LG claims world's slimmest LCD TV

2008-05-07T11:34:00.001-07:00

LG claims world's slimmest LCD TV
By Lee Sun-young, 'LG claims world's slimmest LCD TV'
Korean herald , 2008.05.08 http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2008/05/08/200805080030.asp

LG Electronics Inc. yesterday unveiled what it claims is the world's slimmest LCD TV.
The Scarlet Super Slim, or 42LG61, is 44.7 millimeters thin, 0.2 millimeters thinner than the 44.9-millimeter Bordeaux 690 which Samsung Electronics Co. introduced last month.
"The global LCD TV competition this year is now shifting its focus from how far the image quality can go to how slim it can be," said Lee Woo-kyung, an LG Electronics executive.
Flat-panel TV sets, using liquid crystal displays, are typically about 105 millimeters thick, LG said in a press release.
The ultra-slim TV is part of the Korean electronics giant's recently launched Scarlet TV series, which the company plans to spend $100 million in marketing globally.
"LG will continue to lead the global TV market, introducing new models that excel both in its design and technology," Lee said.
The 42LG61 is priced at 2.5 million won ($2,444).
By Lee Sun-young
(milaya@heraldm.com)
--------------------------------------------------------------------------------------

My opinion
-Design is more important element in product. And in the market of LCD TV, we consider design is very important. And durability is also important in market. Product of Samsung is very solid. Samsung is cheap and solid, it is very attractive to consumer.LG is another provider of LCD TV, They do not have solid likes Samsung product. Image of LG is 'Looks Good'(actually they use this slogan in 2002).
LG is comparable advance at design, so they concentrate in design. They takes share of LCD TV market and try to maintain the share of market. They finally makes slimmest LCD TV in the world. 'Slim' is becomes key word in Market, so they are superiority in design.
Other example of design revolution is Ipod. Ipod's design is concentrate in 'way of working' not 'appearance (looks good)'. Good competitor of IPod, Iriver, has good design that makes the product Looks Good. they do not give more appeal with looks good design.
If Sony or Samsung makes innovation product that appeal with good idea, They lose design advance likes case of Iriver. We treat design with idea and high technology, not just appearance.

20300393 Lee Kun-Bae, 2008.5.9, 9th entry

삼성·노키아 '미(美)시장 결투'

2008-05-03T01:06:00.000-07:00

article

휴대폰 최대 시장, 모토로라 몰락에 '무주공산'삼성電 약진 "곧 1위 될것"… 노키아 비상 걸려삼성전자와 노키아가 세계 최대 미국 시장에서 휴대전화 분야의 최강자(最强者) 자리를 놓고 '진검 승부'에 돌입했다. 유럽과 인도·브라질·중국 같은 신흥 시장이 세계 1위 노키아의 텃밭인 반면, 연간 판매 규모만 1억8000만대에 이르는 세계 최대 미국 시장은 모토로라가 우위를 보여온 곳. 그러나 최근 모토로라가 세계 2위에서 3위로 추락하면서, 휴대전화 시장이 재편 조짐을 보이고 있다.
◆'무주(無主) 공산' 미국 시장, 삼성의 약진최근 세계 휴대전화 시장의 화두는 모토로라의 몰락이다. 수 년째 이어지던 노키아→모토로라→삼성의 순위가 지난해 노키아→삼성→모토로라로 뒤바뀐 뒤, 최근에는 3위마저 불안한 상태.특히 모토로라의 몰락이 두드러지는 지역은 미국 시장. IT 조사분석기관 스트래티지 애널리틱스(SA)에 따르면 모토로라의 미국시장 점유율은 지난해 1분기 37.7%에서 4분기 32.5%로 떨어졌다. 지난해 6000만대였던 판매량은 올해 더욱 줄어들 것으로 예측되고 있다.반면 삼성전자 등 국내 업체들은 기회를 놓치지 않고 있다. 월스트리트저널은 최근 "미국시장의 1위가 모토로라에서 삼성전자로 바뀔 것"이라고 보도했다. 1분기 16%선이던 삼성전자의 미국시장 점유율은 4분기 20%를 돌파했다. 삼성전자는 고기능·고가 휴대전화를 중심으로 한 '프리미엄' 전략을 펴왔다. 하지만 최근 미국시장에서는 다양한 가격의 제품을 통신 사업자 입맛에 맞춰 대량 납품하는 전략을 펴 성공을 거두고 있다. 미국 최대 사업자인 AT&T를 통해 선보인 '블랙잭'의 경우, 미국 시장에서만 100만대 넘게 팔렸다. 또 버라이즌을 통해 선보인 '주크' T-모바일을 통해 선보인 '비트' 등도 히트를 치고 있다.
◆'와신상담' 반격 노리는 노키아반면 휴대전화 업계 1위 노키아는 비상이 걸렸다. 노키아는 다양한 제품을 개발하고, 독자적인 물류·유통체계를 확립해 세계 각지에 '적절한 가격에 뛰어난 품질'의 제품을 공급하는 전략을 펴왔다. 이 전략은 노키아를 거의 세계 모든 시장에서 1위로 만들었다. 하지만 유일한 예외가 미국시장이다. 미국시장은 통신사업자의 입김이 매우 강하고, 노키아가 기술적으로 취약한 CDMA 방식 사용자가 많은 지역이기 때문이다.실제 노키아의 미국시장 점유율은 2006년만 해도 20% 안팎이었지만, 최근에는 SA 집계 결과 10%를 밑돌고 있다. 이렇게 되자 노키아는 세계 1위의 자존심까지 접고 미국시장 전략에서 '삼성 따라하기'에 나서고 있다. 단적으로 노키아는 최근 AT&T와 버라이즌이 원하는 맞춤형 휴대전화를 개발하기 위해 300명의 제품 개발자를 배치하는가 하면, 영업담당자를 AT&T 등 통신사업체 본사로 분산 배치시켰다. 지난해에는 AT&T의 요구에 따라 자사 휴대전화 버튼 배치를 정하는 노키아답지 않은 '굴욕'까지 감수했다.
◆신(新) 라이벌 시대 개막삼성전자도 노키아의 도전에 맞불을 놓고 있다. 1~2개 고가 전략폰을 1년 내내 밀어붙이던 기존 전략 대신, 올해부터 6개 부문으로 제품군을 세분화해 마케팅에 나서기로 한 게 대표적이다. 나스카 자동차 경주 후원 등 미국 소비자의 눈에 들기 위한 현지화 마케팅도 강화할 방침이다. 닐 모스톤 SA 연구원은 "미국시장은 현재 주요 지역 중 1위를 하지 못하고 있는 노키아의 유일한 문제 지역"이라며 "세계 휴대전화 시장이 포화 시점에 도달할수록 노키아는 절대 미국시장을 무시할 수 없을 것"이라고 말했다.

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instrouction.

Nokia is the best mobile phone company. now they have the highest market share except USA, and Samsung , Motolora are located 2nd , 3st. In this article , We pay attention to Samsung's marketing strategy in usa market. Samsung accomplished 5 percents market share increase in usa moblile phone market.

marketing strategy
in 2007, samsung suceeded in a few premium mobile phone service during a year.
As samsung's rapid increase, Nokia was shaken. So Nokia copyed samsung's premium marketing strategy . they arranged 300 people of research worker and a specialist in sale to make premium mobile phone.

Conclusion
In marketing, I think most important part is market analisys . The Man who purchase this product!!. how can we express to them. What the product they want! . Samsung find it. they
concerned premium clients. So they made 5 percents of market share increase . and also their brand image make more high class.
now they start new marketing strategy of segment to 6 market. they appeal to client company's brand image and then make friendship. they will service various product of 6 segment of market targeting strategy.

20300620 choi byung gone

백화점 폐장후문여는 'VVIP 별세계'

2008-05-02T05:18:00.000-07:00

[Article]

백화점 폐장후문여는 'VVIP 별세계'

2008-04-28 작성자 : 이성희 출처 : 한국일보

상류층만을 위한 '오프타임 쇼핑' 업계 확산3시간만에 12억 매출…
"위화감 조성" 비판도..

24일 저녁 서울 충무로 신세계백화점 본점 본관은 평일보다 이른 오후 7시30분에 폐장했다. 일반 고객들이 서둘러 쇼핑을 마치고 나온 그 시간, 또 다른 일군의 고객들이 그들만의 비밀스러운 쇼핑을 위해 백화점으로 속속 들어갔다. 일단 내린 백화점 셔터를 다시 활짝 여는 특별한 쇼핑 기회가 그들을 기다리고 있다.

패셔니스타로 이름 높은 영화배우 류승범이 디제잉을 하고, 프리미엄급 샴페인 버브클리코와 고급스러운 핑거푸드가 무제한 제공된 이 행사의 이름은 ‘포&파이브 스와레’. 신세계 백화점이 올해 처음 실시한 이 행사에는 초청장을 소지한 2535(25~35세) VIP고객 150명과 세련된 트렌드세터 등 300명이 참석, 특별히 오픈된 4,5층 매장을 돌아다니며 여유롭게 쇼핑하고 6층 하늘공원에서 음악과 공연, 사교를 즐기는 방식으로 진행됐다.

행운권 추첨을 통해 삼성전자 노트북과 마크 제이콥스 핸드백, MP3 등 고가 선물이 제공됐고 모든 입장고객은 페리에 생수와 목욕제품, 특별 제작된 쇼핑가방 등을 선물로 받았다.백화점 업계에 소수의 VIP들을 위해 폐점 뒤 문을 여는 ‘오프타임 마케팅’이 활발하다. 매출 기여도가 큰 상류층 고객에게 여유로운 쇼핑기회를 제공함으로써 이들의 로열티를 확보하는 수단으로도 주목 받는다.

신세계백화점은 2월 말에도 비슷한 컨셉트의 ‘갈라 쇼핑’을 열었다. 3545세대 VIP고객만을 초청, 밤 8~11시 본관 전층을 개방한 행사에는 최고급 샴페인 돔 페리뇽이 제공됐으며 3시간 만에 12억원이라는 기록적인 매출을 기록, 백화점 관계자들을 흐뭇하게 만들었다.신세계 관계자는 “갈라쇼핑의 경우 준비 비용만 1억원대가 들지만, 차별적인 서비스 제공이라는 측면에서 과감하게 투자하고 있다”며 “뜻밖에 매출도 좋아서 다음 행사에는 럭셔리 브랜드들이 많이 포진한 신관 1층도 오픈할 예정”이라고 했다.

신세계는 이 두 가지 오프타임 행사를 각기 2~3개월에 한번씩 열 계획이다.백화점가의 오프타임 마케팅은 2005년 갤러리아백화점이 처음 도입했다. 고가 수입브랜드의 매출이 급등하자, 이들 브랜드의 주 고객인 상류층을 위해 차별화한 서비스를 제공한다는 차원에서 시작됐다. 1년에 한두 번씩 연 매출 3,000만원 이상인 SVIP급 이상 고객들을 초청, 폐점 뒤 갤러리아 동관과 서관 모두를 오가며 자유롭게 쇼핑할 수 있는 기회를 준다.

고객의 수준에 맞춰 현악4중주단이 생음악을 연주하고 고급 와인과 케이터링을 제공한다.현대백화점도 우수고객을 초청, 폐점 이후 해당 층만 오픈해 약식 파티와 함께 쇼핑기회를 제공하며 간헐적으로 소규모 공연도 치른다.

롯데백화점은 에비뉴엘을 통해 간헐적으로 오프타임 행사를 갖는 것으로 알려졌다.백화점 업계는 상위 7% 고객이 매출의 50% 이상을 올리는 현실을 고려해 오프타임 마케팅의 장점을 십분 인정하면서도 외부 노출은 극도로 꺼리는 편이다.

연간 구매 실적에 따라 문화나 레저 기회를 제공하는 VIP행사와 달리 ‘쇼핑 행위 자체를 차별해 위화감을 조성한다’는 비난에서 자유롭지 못한 탓이다.업계 관계자는 “초청 받은 사람들이 느끼는 프라이드 만큼, 일반 고객들의 자괴감도 클 수 밖에 없을 것”이라며 “그러나 할인점의 강세로 백화점 시장이 갈수록 상류층으로 좁혀지는 추세라 이들을 겨냥한 마케팅에 주력하지 않을 수 없는 실정”이라고 고충을 토로했다.

[My opinion]

Introduction

In my 3rd entry, I already dealt with ‘segmentation and tarketing’ but it was just an event promotion to invite VIP member of the Lotte department store. However, in this case, the businesses intend to connect with promotion and sales directly. As some department store open their market over regular office hours for the VIPs, they develop special market and new retailing form.

Special time and promotion for only power buyers

The Shinsegae department store executes ‘Off-time marketing’ which is reopens their store after their regular shopping hours. The Shinsegae provide some VIPs with comfortable opportunities for shopping. The ‘Off-time marketing’ contributes to increase their sales volume as well as confirm VIP’s loyalty to department stores. As the Shinsegae department store serves not only special foods and the best champagnes but some celebrities’ attendance the Off-time promotion, their VIPs feel that they are received some special treatments.

How is the effectiveness of the ‘Off-time marketing’? In this article, we can find amazing results of the ‘Off-time marketing’ that only during 3 hours, the department store record 1,200,000,000 won of sales volume. Some researches show that only 7% of highest VIPs occupy over 50% of whole sales.

Some critics about ‘Off-time marketing’

Although the effectiveness of the ‘Off-time marketing is great, the department stores tend to hide their special promotion. It is because that common people may be depressed and they can have negative image in Shinsegae. The officer refute that some large Mart such as E-mart, Homever and Megamart allure the common customers by using low-price strategies, so they should concentrate on the Power buyers, the VIPs, to maintain their profits.

Conclusion

The ultimate goal of the marketing strategies is that it has to contribute to increase their sales volume. However, they also consider brands image and effectiveness of the society. In this case, I think the Shinsegae can catch the former purpose-increasing sales volume, but it may miss the later-brands image. So when we plan the marketing strategy, we should consider the effectiveness of the society and companies image in society.

20200474 Ji-hun,Lim #8 entry

WHY WOMAN IS NAKED IN MOTOR SHOW?

2008-05-02T03:57:00.001-07:00

크라이슬러 코리아가 오는 5월7일부터 24일까지 전국 12개 도시 15개 전시장에서 시승 행사를 펼친다. 이 기간 동안 전시장을 찾는 소비자들은 크라이슬러 퍼시피카와 그랜드 보이저, 짚 컴패스와 랭글러, 닷지 캘리버와 다코다 등 6개 차종을 직접 타고 체험할 수 있다. 전시장에서 마술사의 매직쇼, 어프로치 방식의 골프 게임도 즐길 수 있다.
행사가 시작되는 5월 둘째 주에는 부산 마산 울산 포항에서, 셋째 주에는 대구 광주 청주 원주 수원에서, 마지막 주에는 서울 서교 용산 서초 삼성 송파와 인천 전시장에서 시승 행사가 열린다. 크라이슬러는 3일부터 열리는 부산 모터쇼에 참가하는 대신 이번 시승 행사를 진행한다. 이와 관련해 크라이슬러 관계자는 “모터쇼 참여도 의미 있지만 크라이슬러는 이번에는 고객들에게 보다 더 가까이 다가가 고객들이 직접 체험해 볼 수 있는 기회를 마련하게 됐다”고 말했다.

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Promotion is required something. They need to give attract attention, stimulate interest, and create a desire, bring about action. In Korea, motor - show give some awareness by using young lady model. Man(maybe most interested at car) would think that "If I have a car, The young lady want to be my girl Friends. I will be cool guy very popular."

It create a illusion, not desire. When we buy the car, we expect to get mobility, convenience, or maybe self-display. Surely we can makes relationship with people by using car.(In fact, in Handong Univ. student society, car is important) But it is not true. But this way(Young lady promotion) is well working for sell the car.

If our potential customer can test drive, it makes a desire for buy the car. (surely the car is well made!!) In motor show, they introduce new goods. How can we makes better introduce than drive the car by themselves?

It need big money, however. And some people who do not have ability to buy car of Chrysler may part in this promotion. But it is more useful than to show the naked women display show with new car. Interest is concentrate in naked girl, not new car.

20300393 Lee Kun-Bae, 8th entry

2008-05-02T02:28:00.000-07:00

앨런 그린스펀 전(前) 미국 연방준비제도이사회(FRB) 의장과 차 한잔 값이 경매에 부쳐져 현재 1만1000달러까지 올라 갔다.인권단체인 로버트 F. 케네디 기념관을 돕기 위한 온라인 경매(http://rfkennedy.charitybuzz.com/viewLots.do)에 그린스펀과 NBC 기자인 그의 부인 안드레아 미첼과 차 한잔을 나눌 수 있는 기회가 매물로 나와 있다. 그린스펀 부부와의 차 한잔은 현재 1만1000달러에 올라 있으며, 오는 7일 입찰이끝난다. 지난해 그린스펀과의 차 한잔은 4만5000달러에 낙찰된 바 있다.이번 행사에는 할리우드 톱스타 조니 뎁의 영화에 출연하거나 세계적 테니스 스타 앤드리 애거시에게서 테니스를 배우는 상품도 들어 있다.뎁이 출연하는 영화 '공공의 적'에서 단역을 맡는 가격은 3만2000달러이고, 애거시에게 배우는 테니스 레슨은 7만달러다.

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Can you believe this article that the price of a cup of tea with him is going to rise until 1000,0000 won ? I am so embarrassed for this news and I can not help to choose this one than any other articles. He will be going to give this profit to the poor though, that amount of money is excess, I think. If it is possible, what things made him like that or what factors let him to do that job?

Becoming popular is inclued in markeing, that is, personal marketing. Everyone of ous are asked to notice himself to others so that make him more influence or good to see. In this book, marketing shold creat value. Everything has a price, though it doesn't always have to be monetary. Marketers must determine the price of a produck onthe basis of the potential buyer's belif about its value. It is same to person. Ourselve's price is made by us not by the other people or something. We should effort to make our price high and we have to serve others. It is only possible when we have power. I mean some kind of influence we have to affect to other person nation and world.

This article made me think many things about me. How much values that I have? Will I be a person who are considered using some time with me is never wasteful thing but very precious experience?

I hope all of us become that kind of person who have power to people and help the poor. We should affort to improve ourself hardly. And As you know it is a kind of good marketing of us.

20200460 이휘용 entry #8

LG ties up with Benz for marketing

2008-04-30T19:16:00.000-07:00

LG Electronics Inc. has partnered with German carmaker Mercedes-Benz and plans to hold joint marketing events in China and other Asian countries, the Korean company said yesterday.
"The joint marketing with Benz is part of LG's efforts to target the premium market in Asia," said Nam K. Yoo, head of LG Electronics China. Benz's luxury automobile brand, which combines advanced technology and classic designs, suits LG's Art home appliance series well, he said.

LG's refrigerators, air conditioners, washing machines and other home appliances will be displayed in Mercedes-Benz showrooms in 14 major cities in China. Buyers of the latest models of Benz cars until June 21 will be given a free LG refrigerator.
The Korean firm said it will expand the joint marketing campaign to Hong Kong, Singapore, Thailand and the rest of Asia.

In a similar joint marketing campaign, Samsung Electronics Co.'s SCH-W350 cell phone will be included in the BMW 3 series basic package, Samsung said.
By Lee Sun-young

(milaya@heraldm.com)
2008.05.01

My opinion

LG Electronics Inc starts to business with German carmaker Mercedes-Benz in the China and other Asia nations. Mercedes-Benz is luxury automobile brand and famous in the world. Above of all, the images of Mercedes-Benz are very luxury and top-high class, so to joint marketing with Mercedes-Benz is so acceptable to LG Electronics. We can easily expect to improve the image of the LG Electronics more luxurious, and more advanced.

Mercedes-Benz plan to give buyer of the latest models of Benz cars until June 21 a free LG refrigerator. I think this is good joint venture because LG Electronics famous in China, too. Mercedes-Benz can promotion customer`s demands, and LG Electronics can get advertising effect. High-class people buy many home appliances, and change frequently, so LG Electronics needs to arrange high class people as a key customer. This is good chance to LG Electronics that they change their LG ties up with Benz for marketing

20200630 Hong kiju Entry #8

Spain's Zara Opens First Store in Korea

2008-04-30T03:52:00.000-07:00

[The Original Article]

By Jane HanStaff Reporter

It's finally here. The much-awaited and talked about inexpensive and chic Spanish clothing chain will open its first two Korea stores today, making it the latest ``affordable'' foreign brand entering the local fashion business.

The flagship stores are in Lotte Department Store's Young Plaza in central Seoul, and the COEX Mall in southern Seoul.

Inditex, the owner of Zara, is making its debut here through a joint venture with Lotte Group, the nation's biggest department store operator. The European retail giant owns 80 percent and Lotte owns 20 percent.

Currently running 93 stores in the Asia-Pacific region, Inditex says the Korea expansion is an integral part of its regional expansion.

``We are seeing strong results in the Asian region, therefore we will continue to watch the long-term growth potential of the vast market,'' Inditex Chief Communications Officer, Jesus Echevarria, told reporters at the launching press conference.

Zara's arrival follows the most recent kickoff of U.S. brands Gap and Banana Republic, operated locally by Shinsegae International, a unit of mega retailer Shinsegae. Spanish brand Mango and Japanese UNIQLO are among other foreign retailers operating here.

Although these brands saw a moderate performance, consumers have pointed out they have to pay more here than they do overseas. Therefore, industry insiders say Zara's pricing chart will be critical to their local success.

Zara is well-known for its ``fast-fashion'' system, in which the company claims it can take a design from sketch to store shelves in just two weeks, which allows Zara to introduce new selections every week. Company officials said the same approach will be applied to local shops.

jhan@koreatimes.co.kr

referenced by http://www.koreatimes.co.kr/www/news/biz/2008/04/123_23340.html

[My Opinion]

On April 30, 2008, Zara, which is a Spanish fashion brand, launched in Korea for the first time. Inditex, the owner of Zara, is making its debut in Korea through a joint venture with Lotte Group, the nation's biggest department store operator and distributor. The European retail giant owns 80 percent and Lotte owns 20 percent. By the end of this year, Inditex has a plan to build a five more its own branch in Korea.

Last Wednesday, we had been taught that manufactures needs a channel to launch their products to Korea which means they need a distributor to do their business in Korea.
Through the launching of Zara in Korea, we can know that it used a Lotte as a distributor. Inditex didn’t make its branch in Korea to introduce ‘Zara’ but used a channel. Through this article I could review the lecture that manufactures need a distributor to launch their products and also learn how other foreign companies, which want to do their business in Korea, set up and get through Korea market.

20100062 Kim Dong Hoon(김동훈) entry #8

How to write good blogs.

2008-04-28T06:03:00.000-07:00

1. Organize your entries using subtitles and highlights so that the reader can get a better understanding of your opinion or summary.(Good entries do not neccessarily have to be long, but should be of appropriate length to fully express your opinion)2. Use pictures and diagrams to help the reader get a better understanding. (This is also good for the visual aspects of your entry)3. Insert the appropriate references if needed. ex) website addresses, sources of articles4. Use the knowledge learned in class to analyize the articles.5. Make your entries interesting.Important: Please include your student ID number and number of entry in the title. ex) 20800001, entry #1, - (Title) Please do not just copy and paste whole articles.

--------------------------------advise of Marketing TA on hisnet

아이디어 문구로 중국산 문구 눌렀다.

2008-04-25T22:17:00.000-07:00

요즘 중ㆍ고생들이 쓰는 노트는 예전 노트와 다르다.검은색 줄만 죽죽 그어졌던 게 전부였던 노트가 오답노트, 수학공식노트, 요점정리노트, 공부달력, 단어암기장 등 기능에 따라 분화하고 있다. 공식을 적는 칸, 문제를 푸는 칸이 구분돼 있고 빨간색 펜으로 적은 풀이 과정은 보이지 않도록 하는 도구도 들어 있다. 국내 전통 문구제조업체 모닝글로리가 이 같은 기능성 문구로 침체된 국내 문구시장을 재공략하고 나섰다.2006년 말 기능성 문구를 본격적으로 시장에 선보인 모닝글로리(대표 허상일)가 중ㆍ고생과 수험생의 인기를 독차지하며 지난 1년 새 100만개를 팔아 치운 것이다. 2006년 11월 수학노트 등 8종을 처음 출시해 26만개를 판매한 것에 이어 지난해 말 30종으로 제품 수를 늘린 모닝글로리는 기능성 문구 부문에서만 전기 대비 매출이 무려 340% 증가했다. 모닝글로리 연간 매출 380억원 중 기능성 문구가 차지하는 비중이 출시 1년 반 만에 3%까지 올라 '주전 선수'로 자리 잡았다. 덩달아 전체 매출까지 4년여 만에 증가세로 돌아섰다.한글과 영어 부문을 별도로 가려서 단어 암기를 수월하게 한 모닝글로리 '친절한 단어장'은 매월 꾸준히 1만개씩 판매될 정도다.사실 문구업체들은 값싼 중국산 제품이 밀려오며 매출 다변화를 고심하지 않을 수 없었다.이런 가운데 문구업체들이 선택한 전략이 기능성 혹은 디자인 제품 개발이었던 것. 매년 국내에서만 2000만권 가까이 노트를 판매하는 모닝글로리도 다르지 않았다. 모닝글로리는 2006년 말 100개가 넘는 업체가 난립하는 디자인 문구시장에 발을 내딛는 것과 동시에 기능성 제품 개발에 적극적으로 나섰다.남태현 모닝글로리 디자인연구소 실장은 "교육열이 날로 높아져 이제 문구도 성적관리 및 향상에 도움이 되는 기능성 제품으로 기능이 확대되고 있다"며 "이제 모닝글로리를 비롯한 종합 문구회사와 디자인 문구업체에서 내놓은 기능성 문구만 해도 500개 정도 된다"고 말했다.남 실장은 "친절한 단어장만 해도 제품을 내놓기 전에 특허 등록을 미리 하지 않아 벌써 유사 제품만 2개가 나왔을 정도로 카피 제품이 많다"며 "하지만 새로 도입한 모닝글로리 서포터스를 통해 소비자가 원하는 맞춤식 기능성 문구 제품을 개발해 문구를 고부가가치 제품으로 변신시킬 것"이라고 했다.1981년 창업한 국내 대표 종합 문구제조업체 모닝글로리는 지속적으로 감소하던 매출이 지난해 기능성 및 디자인 프리미엄 문구 인기에 힘입어 전년 대비 8% 성장하며 약 380억원의 매출 실적을 올렸다. [안정숙 기자]

---------------- in my opnion----------------------------------------

introduction

In Korea, writing material markets are very big. There is no place like the Korea , which have a education fever, and demand of writing material markets are bigger and special. Morning Glory is Fancy company the biggest one in Korea, had met a continuously selling reduce, but they overcame finding new markets . that 's functional fancy

common items need a evolution.

Korea have had a boom of education. and the markets of education are the gold goose that lays the golden eggs. businesses about education are making a long drive taking advantage of victory ,and teachers are respected now and before.

but, open to Chinese market, cheaper things like notes and pens have attacked our numerous fancy company, lots of Korea company's met a bankruptcy and reducing selling crisis. then morning glory ran in to a new market .

Korea middle or high school student needs good exam's score just 1 times . It caused very professional fancy items like a English word note has separate space English and Korean, the weekly planner with good saying, wrong answer notes, math formula notes . when i was in a high school i make this tools on my own hands . so it cost lots of times. this market never seen before and only one in the world. it 's the benefit point to compete with Chinese company.

in this small markets, the Morning Glory make a 340% selling increase, and total selling 's are also increase ,before 4years are decrease

c onclusion.

the ages are change and change. globalize markets make a new competitor . we must monitor how change the demand and ages. in the last classes of marketing as we studied we must concern about market's special point and demand of change. and the common items needs evolution more close to customers. thank you . ^^

20300620 7th article. choi byung gone

코오롱스포츠 자라, 브랜드 이름 바꿔? 말아?

2008-04-25T06:53:00.000-07:00

[Article]

코오롱스포츠 자라, 브랜드 이름 바꿔? 말아?

2008-04-23 작성자 : 이성희 출처 : 한국일보

부정적 의미 연상에 고민

등산ㆍ아웃도어 업계의 강자 ‘코오롱스포츠’와 세계적인 패스트패션 브랜드 ‘자라(ZARA)’의 공통점은?

현재 이름 문제로 고민 중이다.22일 업계에 따르면 FnC코오롱(대표 제환석)은 최근 코오롱스포츠의 글로벌화를 위해 내년 4월 미국 솔트레이크시티에서 열리는 세계 최대 규모 아웃도어리테일쇼에 참가키로 결정했으나 난데 없는 복병을 만났다. 그룹 명칭이자 브랜드 명에 들어있는 코오롱(KOLON) 발음이 영미권에서 ‘대장(大腸)’이라는 의미로 통용되며 변비치료제 명칭으로도 흔히 쓰이는 영문 코오롱(COLON)과 똑 같기 때문이다. 매장에 들른 외국인들이 브랜드 명을 듣고 낄낄거린다는 보고는 오래 전부터 있었지만, 막상 아웃도어의 본토 공략이라는 목표를 세워놓고 보니 개명(改名) 문제를 고민하지 않을 수 없게 됐다.

마케팅실 담당자는 “스펠링은 다르지만 일반인에게 바로 노출되는 브랜드 명이 ‘대장 스포츠’로 발음되는 건 우습지않느냐는 내부 판단이 있었다”면서 “코오롱스포츠의 위상과 글로벌 브랜드로서의 비전을 함께 담을 수 있는 쪽으로 개명작업을 추진 중이며 6월께 새 이름을 발표할 것”이라고 밝혔다. 현재 FnC코오롱이 내놓고 있는 의류브랜드 중 코오롱이 들어가는 건 코오롱스포츠가 유일하다.

롯데백화점과 스페인 인디텍스사가 합작한 자라리테일코리아(대표 이봉진)를 통해 30일 국내에 첫 선을 보이는 패스트패션 브랜드 ‘자라’의 고민도 비슷하다. 전 세계 69개국에 1,140개의 매장을 보유 중인 이 거물 브랜드의 본토식 발음은 ‘싸라’. 그래서 서반아어권 생활경험이 있는 사람들은 국내에서 ‘자라’로 불리는 것에 대해 고개를 갸우뚱한다. 목이 짧은 수서동물을 연상시키는 것도 문제.자라리테일코리아 마케팅담당 백아름씨는 “그렇지않아도 30일 공식 오픈을 앞두고 이름을 ‘싸라’로 다시 공지할 지, 그대로 갈지를 놓고 고민이 한창”이라며 “글로벌 브랜드라는 점을 감안하면 싸라로 정정하는 것이 맞는 것 같은데 결정을 내리기가 쉽지 않다”고 토로했다.

[My opinion]

Introduction

Last class, we talked about the reason to build the brands. If we have strong brand in business market, we can have a lot of merits. The strong brand image provides distinction among other brands in same kinds, longer memory and perceived value. Then, how we can build stronger brand in our business fields? When the consumer considers their purchasing, the logo and brand name make them think of the company.
Now I will present negative example which is related brand name.

Sometimes the brand name should be changed.

In this article, we can find some troubles when companies’ plan the overseas expansion. The hardship is that sometimes brand name has similar pronunciation between mother tongue and foreign language. The Koron sports want to expand their market in U.S, but they faced some problems that “Koron” has analogous pronunciation, the “colon”, which means the large intestine. So, the consumers don’t feel any attraction for the brand as well as can not realize what the company wants to sell. Maybe someone who misunderstands that the ‘Koron sports’ provides some medicine operating constipation.
Other example is the Zara which is Spanish apparel. When the company came in Korea, the image of high fashion of Zara was disappeared little bit for Korean consumers. As the pronunciation of ‘Zara’ in Korea means a snapping turtle, Korea consumers often cannot regard ‘Zara’ as the chic fashion brand. Therefore, the company is necessary to change the brand name or also try to make consumers remain the name as ‘싸라’ newly.

Success story concerning Brand that they change their brand name.

During the research, I can find some success cases regarding changing brand’s name. I remember that LG was the “Lucky 금성”. When they plan to expand their market to abroad, they try to change their brand name. Because “금성” is the Chinese character, western countries can not understand and remember their brand name. After changing brand name, now LG is the popular businesses and also have strong brand image.

Conclusion

In order to build the strong brand, business should consider international factors such as language, culture, customs and history. In this case, language, especially pronunciation decides to succeed in specific language sphere. Therefore, companies should have flexible mind to change their brand name and they also should try to develop attractive logo and brand name.

20200474 Ji-hun, Lim #7 entry.

image reference
<http://blog.joins.com/ydkwon3/3766831>

Samsung launches 'TV of the future'

2008-04-25T05:47:00.000-07:00

[The Original Article]
Samsung Electronics Co., the world's largest maker of flat-screen televisions, yesterday unveiled a "smarter" television set which it says offers a glimpse of TVs of the future.

"The Pavv Bordeaux 750 is a key product that combines Samsung's TV and semiconductor technologies," said Kevin Lee, an executive at Samsung's digital media business unit.

"On top of regular TV functions, the new set contains content, and can play multimedia content stored in portable memory devices or desktop computers," he told reporters in Seoul.

"We believe that televisions will become much more than what they are now, delivering a whole different kind of multimedia experience to our everyday lives," Lee said.

According to Samsung, the new product has three distinctive features. The "Contents Library" offers customers a selection of pre-loaded tips and information, ranging from 30-minute yoga exercises, English education programs for children and recipes. It can be updated and expanded via www.pavv.co.kr

Customers can also watch videos on YouTube, a popular U.S. website for user-created content, as well as access real-time information on stocks, weather and news through the TV's Power InfoLink function.

Users can watch multimedia content stored on USB memory sticks or link the TV to a desktop computer to view data.

The new model boasts the same design features as the previous Samsung TV models, branded Crystal Rose in Korea, Touch of Color in the United States and Crystal Design in Europe.
The product will be launched in the United States later this week, with a locally adjusted Contents Library, and in Europe later this month.

Prices are set at about 2.7 million won ($2,715) for a 40-inch model and 3.5 million won for a 46-inch one.

By Lee Sun-young
(milaya@heraldm.com)
2008.04.25

http://www.koreaherald.com/

[My Opinion]

Samsung made a new concept of TV called Pavv Bordeaux 750. It can play multimedia contents stored in USB or PC. TV will not be a device, which deliver picture and sound, but deliver a totally different kind of multimedia to us. This new TV can give several unique features which are a selection of pre-loaded tips and information such as ranging from 30-minute yoga exercicese, English education programs for children and recipes. All of the contents can be updated and expanded through a web. Also, this TV can watch a multimedia through internet such as YouTube.com, and can link the TV to a PC.

I think Samsung realized that it can not compete with other competitors with normal products such as normal TVs. Thesedays, we want to connect TV to internet, PC, and even a portable memory stick. People doesn't want to watch the the contents by receiving from the broadcasting system such as KBS, MBC and SBS, on the TV set. People want to watch the TV by their own contents which they store in PC or a memory stick, or through internet.

Samsung has caught this new trend and develop a new concept of TV which didn't exist in the world. Nowadays Every family has a TV more than one set. Most of the TVs they have are just digital TVs. They don't have any differencies compared to others. However, this Pavv Bordeaux 750 is a definetly new feature of TV sets. Through new product, Samsung can remain the top status of the TV market in the world. In addition, by creating a new concept of TV, Samsung gives a new value to a normal TV set.

20100062 Kim Dong Hun(김동훈) entry#7

Domino pizza's management for new era of Korean pizza

2008-04-24T11:23:00.000-07:00

Domino's Pizza Korea said it is establishing a "creative experience" troupe to be comprised of ordinary consumers, and is now seeking applicants, the company said yesterday.
The international pizza delivery chain said the troupe will play a key role in promoting new product launches. Domino's is recruiting 1,000 members. The company says that this is a one-of-a-kind PR activity.
Participants will sample one out of five thin-crust pizzas which will soon to be introduced to the market, along with a newly created salad, also to be introduced.
Participation forms can be found on Domino's homepage - www.dominos.co.kr - and must be submitted by April 21.
Such free-menu "experience" events, held before a product is officially put on the market, are an emerging trend in the local food industry, according to Domino's.
(sohjung@heraldm.com)
2008.04.22

My opinion
Many people did not want to eat pizza after graduate the university. Who really want to eat pizza is young people, and they likes gratuitous(because they do not have money!), and also likes earn the money.
If they earn the money by participate in the contest, they want to participate. And they will have experience about Domino's new product if Domino give new product to every volunteer. It is 2 kind of promotion, contest and sample. Competition that express taste of new product is sponsored by Domino. They will give a million won for winner. It generates excitement, and people involvement in Domino's cobweb. But it is not give money to all the people. Domino's choice to avoid it is to give experience for new product that will be come out later. Domino offer 1,000 new pizza for volunteer, and it is direct involvement for potential costumer.

Some pizza maker in Korea, 'Pizza ethang', start sell the pizza with lower price than ordinary, and it is grow up. It is grate challenge to mainstream(Pizza hut, Domino pizza, so on). After some years, they stop low price, and they change their image - from cheap to cool. They start TV advertisement with young movie star. Some change in pizza market. Cheap pizza is not exist anymore in Korea. Because of competitor that fight with cheap price, Domino become 'luxury' brand for consumer in Korea. This promotion will remove think in people that 'Domino is expensive' (But it is expensive yet!). Just encourage people to familiar with Domino, Not pizza ethang.

20300393 Lee Kun-Bae , 7th entry

KTF, Shinhan to launch mobile credit payment service

2008-04-22T22:48:00.000-07:00

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Plastic credit cards may soon become obsolete, as customers become able to make credit payments using their cell phones.
KTF and Shinhan Card yesterday agreed to set up a joint venture to promote a mobile phone-based credit card payment service and other wireless financial services.
The two companies will equally invest 1 billion won in the company, tentatively named "Mobile Credit," which will be established in May and begin services in August.
"We expect the new service to attract some 3 million to 5 million subscribers within the next five years," a KTF spokesperson told The Korea Herald.
KTF has the most 3G subscribers in Korea, with over 5 million people signed up to its 3G service. With some 13.5 million members, Shinhan Card is the country's top credit card company.
The partnership will allow customers to use mobile phones to make credit payments, using universal subscriber identify module cards (USIM cards) in third-generation phones.
Users will be able to pay for goods and services by swiping their phones over radio frequency readers which are installed at some 10,000 stores nationwide. The joint company plans to make its service available at more stores in the coming months.
This is the first time a joint company has been formed between a telecom company and a financial firm for credit services.
The pair will tap into the growing mobile convergence market to generate new revenue sources.
Currently, a small fraction of mobile users use phone-based credit payment services offered by the nation's three mobile carriers - KTF, SK Telecom and LG Telecom - in collaboration with Shinhan Card and Samsung Card.
KTF will receive a commission for recruiting new subscribers to the service, while Shinhan Card hopes to secure more customers through the strategic alliance.
KTF also plans to issue new mobile cards with Shinhan Card.
Shinhan Card is the majority shareholder of the joint venture company, with 50 percent plus one share.
By Jin Hyun-joo
(hjjin@heraldm.com)
2008.04.22
My opinion

About 10 years ago, cellular phone used just calling. After then, we could send to massage each other, and transport card. Now, we are able to make credit payments using their cellular phones.

KTF and Shinhan Card agreed to set up a joint venture to promote a mobile phone-based credit card payment service and other wireless financial services. KTF, the first mover in 3G service, made USIM card, and 3G subscribers can make credit payment in August. It expects good synergy effect because Shinhan Card is top credit card in Korea. We can expect that the demand of credit card maybe go up due to the mobility and wide use of cellular phone, this partnership will generate new revenue sources.

In Korea, most people use cellular phone. Many contents have been made. Nowadays, we can almost everything that taking a photograph, listening music, paying a small payment except sending massage, calling by cellular phone, and develop again and again for the future. Mobile market is very big and bigger again. We should think to grow our business using this huge market like Shinhan Card.

20200630 Hong KIJU Entry #7

FEZ hospitals to be allowed to run hotels

2008-04-22T04:55:00.000-07:00

Hospitals in free economic zones will be allowed to run hotels and international conference facilities as subsidiary businesses, officials said yesterday.
The Ministry of Knowledge Economy said that a revised Designation and Operation of the Free Economic Zone Act has been drawn up that to allow foreign investors to establish subsidiaries in the hospitality and tourism industries and operate international conference facilities.
Although the act was revised last year to allow hospitals in free economic zones to establish subsidiaries, the type of businesses hospitals would be allowed to operate had not been included. Last year the bill was also eased to allow businesses more than 50 percent owned by foreign investors to establish hospitals in FEZs. Before the bill was revised, only foreign investors were allowed to operate hospitals in the country's three free economic zones. The three are in Incheon, Busan/Jinhae and the Gwangyang Bay Area. In addition to the three existing zones, the government is working on designating three more FEZs one in Daegu or Gyeongsang Province, one in Gyeonggi or the Chungcheong provinces and in North Jeolla Province.
The Ministry of Knowledge Economy officials said that the change would not only help residents of surrounding areas to use the facilities but also attract medical tourists to the country.
In addition, the revised bill also includes the criteria for building casinos in the free economic zones. According to the new regulations, an investor looking to build a casino must operate at least three businesses in the hospitality industry including hotels and have invested more than $300 million before applying for a license to run a casino. The applicant must also have received an investment-grade or higher rating from at least two credit rating companies or from a global credit rating firm.
Other changes to the regulations include delegating some of the authority to the head of local government including licensing new plans and changes to existing plans concerning areas less than 450,000 square meters.

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My opinion

We have learned this case in our marketing class today. So I select this article and it is especially said that how we should attract foreigners and make moeny. When hospital gave other extra values such as like room for rest or giving information to trip, they can get a lot of related money. And because the amount of money created by this way is not small but huge, we should learn that how they earn money by providing accomodation or similar things.

But, we know there are several hospitals which run hotels, provide trips, good facilities, swimming pools in Asia. As we know they are doing that kind of jobs and earning great amount of money, we also know that the market will be fulled someday. Not now but someday in the future. Because if it make great money, there will glimse many competitors either.

What I want to stress things is that we have to create another value in FEZ, not only hospitals which run hotels but also something else. Dubai even makes ski ground in their desert ! I mean that kind of jobs we need. We should think that how we can attract the foreigners and make them to visit us, our country. And we do our work not just follow other county's idea or their success but creat and make good idea.

Touring by foreigners is surely one of the most good way to earn money. And we should make an affort to use this good way and create some kind of values. In this point of view FFZ hospitals' running hotel is quite good. But we should find many different way to earn money.

20200460 이휘용 entry #7

Home shopping marketing success story

2008-04-18T20:38:00.000-07:00

'18K 귀금속' 고가 제품 젊은 여성위한 탈모방지제품설치 편한 음식물쓰레기 처리기… 역발상으로 베스트셀러 '등극'TV 홈쇼핑 성장의 가장 큰 걸림돌은 '매장 면적'이다. 홈쇼핑 업체의 '매장 면적'은 '시간'인데 이미 24시간 방송을 하고 있으니 오프라인처럼 점포 면적을 키우는 게 불가능하다. 그래서 정해진 시간에 좀더 폭발적인 반응을 얻을 수 있는 '효자상품'을 찾아 헤맨다. 홈쇼핑 상품기획자들은 "그냥 '값싸고 좋은 상품'으로는 절대 빅 히트를 칠 수 없다"고 입을 모은다. 홈쇼핑 매출 정체를 돌파한 '효자상품'들은 기존 홈쇼핑에서는 '할 수 없다'고 생각했던 고정관념을 파괴한 상품들이 대부분이라는 것이다.
◆'홈쇼핑 귀금속은 싸야 한다?'홈쇼핑이 비싼 귀금속 제품을 파는 것은 지금까지 금기시될 정도였다. 반품하기에 별 어려움이 없기 때문에, 탐나는 물건이라면 일단 주문해 특별한 날 몇 번 착용한 후 반품해버리면 그만이었기 때문이다. 그래서 홈쇼핑의 귀금속 제품 매출 비중은 전체 상품의 1%를 넘기기 어려웠고, 그나마 '저렴한 가격'이 크게 돋보이는 제품에만 한정적으로 매달렸다. 금은 14K로만 국한되다시피했다. 그러나 롯데홈쇼핑이 지난해 판매한 '펠리체골드 프리미엄 18K골드체인 세트'는 역발상의 마케팅 성공사례로 꼽힌다. 2007년 6월에 판매 개시 후 6개월 만에 2만 세트를 판매했고, 롯데홈쇼핑의 주얼리 상품 매출 비중을 전체의 1%에서 5%로 5배 올려놓는 '18K 골드신화'를 썼다. 이인상 팀장은 "39만9800원이라는 다소 높은 가격대로 40대 상류층 고객을 타깃으로 삼은 역발상이 주요했다"며, "첫 방송 당시 준비했던 650세트가 33분 만에 매진되면서 2회 방송부터 타깃 고객층을 30~40대 중산층 주부로 넓혔다"고 말했다.
◆젊은 여성이 탈모를 고민한다?GS홈쇼핑은 '한경희 스팀청소기'를 빅히트시킨 이후, 또다시 신개념 가전인 음식물 쓰레기 처리기 '루펜'으로 히트 신화를 이어갔다. 지난해 7월 업계 최초로 이 제품을 판매하면서 첫날 2000세트를 매진시켰고, 방송 한달 만에 매출 40억 원을 돌파했다. 신진호 과장은 "'음식물 처리기는 복잡할 것'이라는 주부들의 고정관념을 깰 수 있었던 것이 성공비결"이라면서, "싱크대 내부 배관공사가 필요 없는 5L 크기의 '루펜 LF-07'을 19만8000원에 선보였고, 한 달 전기료도 2000원에 불과하다는 점이 주부들에게 어필했다"고 말했다.
CJ홈쇼핑의 히트상품 '댕기머리 기 샴푸 골드'는 지난해 CJ홈쇼핑에서만 51만개, 300억 원어치가 팔렸다. 최근 뜨거운 전쟁을 벌이고 있는 두피 건강용 샴푸의 선두 자리를 차지했지만 중소기업인 두리화장품이 처음 이 제품을 만들었을 땐 당장 판로가 막막했다. 두피·모발 건강에 좋은 한방재료로 특허까지 받았지만 고객에게 접근할 수 있는 길은 제한돼 있었던 것이다. CJ홈쇼핑 장영석 실장은 "처음 여성들이 주 고객인 홈쇼핑에서 두피건강 샴푸를 판매하는 데 부담이 있었다"면서, "그러나 탈모 고민을 털어놓기 힘든 젊은 여성들에게 홈쇼핑이 오히려 더 효과적인 채널이 될 수 있다는 역발상이 성공을 이끌어 냈다"고 말했다. 지금 이 제품의 여성고객 비율은 80%가 넘는다.
현대홈쇼핑이 판매하는 패션제품 '엘라호야'는 2005년 9월 첫 판매 이후 매번 5억원 이상 매출을 올리면서, 현재까지 300억 원이 넘게 팔려나갔다. 한 벌로 판매하는 풀 세트 아이템 없이, 단품만 준비하되 모든 아이템들이 완벽하게 조화될 수 있도록 연계성을 확보했다. 패션모델 변정수씨가 개발단계에서부터 참여해 트렌드를 제안해 나갔다. 현대홈쇼핑 오형주 대리는 "홈쇼핑 의류는 백화점 등에 소개된 제품보다 2~3개월 뒤처져 쫓아가야 안전하다는 고정관념을 넘어서, 다소 튀는 콘셉트로 접근한 게 성공비결"이라고 말했다.

-----------------
introduction.
Tv homes hopping's benefit points are first is convenience.
It can order by telephone and shopping with TV. and it 's easy to refund. but this also mean price increase because many refundment cost more money to company.
but is cost cheaper than other product in retail shop cause ventilation's simple system it make low price. and most company serve no interest payment in installment.
Productions of HS are same quality as other shop's things.
mileage service also big benefit point of HS. most consumer want this service because it can have many various benefits and purchase lower price.
But SH have also many weak point . like difficult of AS , damage of exaggerate advertisement.
my opinion
How this product can be a million seller. Marketing is very important. now i will talk about the 'dang-gi hair shampoo' . it occupation young women as falling out of hair. because most women in this situation couldn't buy medical treatment product. Homeshopping company find this action and serve this shampoo flow to tv shopping. This is the big success of Home shopping market . It' s very impressed to me. they just find one thing but it can be a big success of whole company. I think this it the marketing relevance. thank you .

20300620 choi byung gon 6th ..

MySpace Launches Korean Service

2008-04-18T07:37:00.001-07:00

[Ariticle]

MySpace Launches Korean Service

U.S. online social network service MySpace launched a Korean service Tuesday in an attempt to penetrate the market dominated by local players such as SK Communications Co.

The service, owned by New York-based media conglomerate News Corp., opened the Korea Website at http://kr.myspace.com, with exclusive features tailored to local users, such as "minilogs," a type of online notebook where users can jot down daily feelings with personalized stamps and backgrounds.

Chris DeWolfe, president of MySpace, has arrived in Seoul for a two-day meeting with the local online community, including industry personnel and Internet users.

MySpace is expected to face strong competition from similar Korean rivals such as Cyworld by SK Communications Co., which commands some 18 million users running their blog-style homepages on the site, uploading photos, comments and other multimedia contents.

The South Korean Internet market has generally shunned overseas online services that are popular elsewhere. For instance, South Korea is one of few places in the world where Google Inc. isn't the dominant search engine. (Yonhap)

The Korea times 04-15-2008 14:31

[My opinion]

Introduction

Nowadays As the globalization is accelerating more and more, the global launching of the business become a commonplace affair. Businesses want to extend their market in other counties. This article introduces the company which is MySpace an U.S. online social network service.
In the last class, we conducted the research to find some instructions about the case of Euro Disney. And then this case of MySpace can be applied the reasons of failure in Euro Disney. Now I will present my recommendation how to success their business in Korea by comparing the case of Euro Disney.

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This image is from http://www.exptypo.com

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My recommendations

First of all, MySpace should have deep understanding to Korean culture and characteristics of Korean netizen. The case of Euro Disney, they cannot consider specific culture in France and they only forced culture of U.S. Especially, MySpace is highly related with cultural factors, because they serve the online community, like Cyworld. In particular, South Korea is one of few places in the world where Google isn't the dominant search engine, that’s why MySpace should concentrate on understanding Korean culture.

In addition, unless the case of Euro Disney, they have to develop distinctive merits and the merits should be attractive. In Korea, the Cyworld dominate the internet community market in perfect matter. The netizens are familiar as well as adapted by system of Cyworld. Since they already have established their own cyber world in Cyworld, it may be a hard work to encourage in changing and moving. However, MySpace possesses great merit which is that they have not only broad networking system stemming from the effect of Google, but amount of global user. By using these advantages, MySpace can appeal 10~20s, those are interested in learning English, making foreign friends and enjoying foreign culture.

Conclusion

Will new challenger that MySpace overcome the Korean Internet circumstance, unlike Google and YouTube? I am not sure that they win the severe competition with Cyworld. However, by utilizing their merits, they can establish unique internet culture. Through this process, they may overcome the differences with culture and build a strong cyber community not cyber world.

20200474 Ji-hun,Lim ,#6 entry

Seoul may cut land development restrictions

2008-04-16T08:31:00.000-07:00

The government may scrap the restrictions on land development in Seoul and its suburbs, the Land Ministry said yesterday.
Ministry officials said they were considering abolishing the wide-zone construction regulations on the Seoul metropolitan area, aiming to spur the depressed corporate investment by facilitating the construction of large facilities.
"We have not finalized the plan yet, but will map out a reform plan after carrying out research and collecting opinions," the ministry said in a statement.
The scheme comes as the Lee Myung-bak administration pushes to ease construction rules.
Under the current regulations, the capital city and its suburban areas are divided into three wide zones, a measure aimed at curbing overexpansion of the metropolis.
Each zone has been under a different level of restriction so far.
Around one-third of the metropolitan area is categorized as environmental protection zones, where large-size housing and industrial buildings are basically banned.
The heavily-regulated regions are mostly located in East suburbs of Seoul to protect the Han River, which supplies water to the city.
The 14 year-old regulation was established to decentralize the population into other regions.
Currently, around half of the nation's population lives in the Seoul metropolitan area.
The Land Ministry said it will map out a more detailed regulatory regime after negotiating with local offices in the coming months.
Some regions are likely to have much softer land development regulations, the ministry officials said.
They said the ministry planned to come up with a reform plan by December.
The new rules are expected to give each region more leeway on the construction of large-sized facilities such as plants and colleges.
The announcement resulted from the growing demand for deregulation from businesses and real estate investors.
Many manufacturers want to build new plants in the metropolitan area, which is geographically more advantageous and have better infrastructures than other regions.
But the government has been turned down several investment plans over the past few years.
Hynix Semiconductor Inc. tried to expand its chip manufacturing factory in Icheon, Gyeonggi Province, but the plan hit a roadblock last year as the government disapproved the construction for fear of pollution in the Han River.
This stoked complaints over the heavy state restrictions.
Critics pointed out that the current regulatory regime weighs on entrepreneurship and investment, and hurts the local economy.
They even argued that the regulations pushed many local manufacturing facilities out of the country, pointing to an increasing number of plants moving to neighboring markets like China.
But environmentalists still support the zone restrictions, saying that the deregulation could trigger a construction boom in the already crowded Seoul metropolitan area.
They also worried that the environment could be seriously hurt by the policy.
By Ko Kyoung-tae
(kkt@heraldm.com)
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Why Korean want to makes their city second Dubai, second Singapore? Because it is ideal model of development their region. And it makes a lot money. But we must consider what makes them different. After 9.11, Oil money has gone Singapore. And money of India development, most development country in the world, is gathering at Singapore. Base of Dubai- economics is also Oil money. And now, Price of oil is very high, and after some year, Oil will be dried up. I think Dubai( of course leadership of King Sheikh Rashid makes plans for capital of oil capital) is made by oil power. But why other country near in the OPEC can not be likes Dubai? They use their oil money to spend for oil business. But Dubai do not depend on oil business. They use oil dollar to capitalism and tourist industry.

We have China. If we use attention of world to China, we can use world. World without China? It does not makes sense. Without labor power of China, we can not makes low price product.

I heard in news that a Olympic team of U.S. and other country want to stay in Korea or Japan because they do not want to be in bad air pollution. We can makes some value likes Dubai offer to western business that want to China's cheap labor.

Times goes by, China will makes more pollution. We must makes our city more clean, agreeable, and more fun to offer something likes that Dubai. We can offer some service to business man who want to use labor of China.

It is indoor ski ground in Dubai. Dubai even makes ski ground in desert!!!!!
Canal can be good idea, but I think it is not enough. We must think more item that we did not think.

If we offer clean image likes Dubai, business man Who want to use China labor(everyone in the world!!!) is our potential customer. Yes, their are Singapore and Hong-kong. They already advanced finance country. But if we try nothing because our competitor is great, we will be turned over.

20300393 Lee Kun-bae

6th entry

E-Mart starts logistics services for Gaeseong

2008-04-15T09:04:00.000-07:00

E-Mart became yesterday the country's first major retail chain to begin transport services directly from the Gaeseong industrial park, the inter-Korea free economic trade zone in North Korea, the discount store unit of Shinsegae Co. said.
E-Mart, the country's largest discount store chain, said its operation will begin with transporting padded blankets. The retailer will send its own freight trucks to transport the padded blankets manufactured in the trade zone to its distribution center in the South.
E-Mart is the first South Korean retailer to directly enter Gaeseong to provide logistics services.
It will send two 11-ton freight trucks simultaneously once a week. Through the regular operations, the discounter plans to directly bring in 120,000 padded blankets a year.
Pungan Co., the South Korean blanket manufacturer operating in the North, said it is now able to cut transporting time by a day compared to when it used the services of a joint partner.
E-Mart said companies can expect to save both transport time and costs. It plans to eventually increase the number of transport days, as well as expand its partner companies in the Gaeseong Industrial Complex to 11. The discounter plans to expand product categories to clothes and kitchenware.
The direct transport operation is also expected to allow E-Mart buyers to visit the factories and provide feedback on the quality of goods, and thereby, help raise product competitiveness, E-Mart said.
It also expects the establishment of the Gaeseong logistics operation to help secure a stable distribution network and contribute to invigorating business activity in the inter-Korea trade zone.

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My Opinion
It must be very big news today. This event is surely good things to them, they should think about the marketing plan. We know that there are 5 stage to set marketing plans. First, defining the mission or vision. It means their job is not only making peace of two Korea but also creating some values and thinking about margins. Seconds, they should do situation analysis. In my thought, the situations is not very well. Because they are until not democracy and we are in rest of war. So they must consider this conditions well. Next, they estimates opportunities and segment- not for a labor but for high class may be- and targeting.

These kinds of method will help them to succeed their job in North Korea. And after making their plan, they have to evaluate their performance. It may be some months after their workings. If they have no margins or deficit, they have to seriously think to go back thier work from North. Even thouth it can help to keep peace, they are not peacemaker but retailer. So their first job is making money I think.

This article is quite interest for ous. Because we are not finish Korean war yet. And E-mart try to make money in this situation. So, they must sincerely plan for their work and evaluate performance few months later. And if they find that it is hard to make money in North because of political or some other reasons, they should get back South Korea fastly.

Even though there are many dangerous and bad situation now, try to enter North can be one of fantastic chance. (Unite Korea will happen in the future someday!) Also, the goverment will help them to make charge and give good chance for peace Korea.

I hope their job will be well.

20200460 이휘용 (This is my entry 6)

Hollys Coffee opens first U.S. store

2008-04-15T08:15:00.000-07:00

[The Original Article]

Hollys Coffee, Korea's largest coffeehouse chain, opened its first store in the United States on Sunday. The company's American debut in Los Angeles, California, follows Hollys' first overseas entry in Kuala Lumpur, Malaysia last year, with plans to open two more stores this year.
Hollys said its entry into the United States signals Korea's readiness to compete in the global market with a build-up of know-how and expertise in the art and management of coffee brewing.

The shop in L.A. is located in a business area in Koreatown, targeting not only Korean nationals studying and visiting there, but also Korean residents and other ethnic groups in the multicultural city.

The company said it aims to share Korea's coffee-drinking culture and the unique beverage menu that it provides for consumers in the home market. The L.A. shop features Hollys' yogurt-based shakes and its sweet potato latte.

"This store opening is an achievement that comes from the confidence of a Korean brand's interpretation of Western coffee culture," said Lim Ji-young, marketing manager of Hollys Coffee. "As much as we have received recognition in the home market competing with mammoth brands, we aim to become a global brand with the unique ambiance and taste of Hollys Coffee."
The company plans to continue its U.S. expansion riding on the so-called Korean Wave and trigger a "new" Korean Wave.

The coffeehouse ranks second in the domestic market in terms of number of stores, which currently totals 135. Starbucks leads the market with over 200 stores, while Coffee Bean ranks third with 110 stores.

The take-out gourmet coffee and coffee-house culture was inspired by Starbucks after it entered Asia's fourth-largest economy in 1997. Since then, the take-out coffee and cafe market has mushroomed, bringing in both local and global brands.

By Yoo Soh-jung
(sohjung@heraldm.com)
2008.04.15

[My Opinion]

In 1997, since Starbucks entered in Korea, Starbucks has not only sold a coffee but also changed Korea's coffee-drinking culture. It has become a new trend and lifestyle among the young in Korea.

Hollys ranks second in the domestic market in terms of number of stores, which currently totals 135 and it opens its first store in LA, USA. Hollys will compete with other competitors featuring Hollys' yogurt-based shakes and its sweet potato latte as well as its coffee. In addition, Hollys will introduce Korea's coffee-drinking culture. As Starbucks has influenced on Korea's culture, Hollys tries to influence on America's coffee-drinking culture. Hollys is located in Koreatown in LA so it will be targeted Korean students, Koreans and other ethnic groups.

Hollys opens its store with unique menus as well as coffee in the U.S.(Product) Also, it is located in Koreantown which is downtown in LA where it has a lot of the floating population, which means that it will make Koreans and other ethnic groups as its customers.(Place) The most important thing is that Hollys introduces Korea's coffee-drinking culture to the U.S. In the U.S. market, Hollys will use the new culture to differentiate from other coffee stores. I will keep watching Hollys's success or failure in the U.S. market.

20100062 Kim Dong Hoon(김동훈) entry #6

E-commerce disputes on the rise

2008-04-13T07:51:00.000-07:00

As more Koreans turn on their computers to shop, e-commerce disputes are growing, government data showed yesterday.
The number of disputes filed to the Electronic Commerce Mediation Committee rose to 11,076 in 2007, up from 308 in 2001. The ECMC is an arbitration body for e-commerce transactions, under the state-run Korea Institute for Electronic Commerce.
E-commerce stood at 516.5 trillion won ($529.2 billion) in Korea last year, compared with 11.9 billion won in 2001.
Nearly half, or 48.1 percent, of the disputes involve cancellations of the purchase and refund, while 15.6 percent arises from the delivery of the products. Clothing and fashion items account for about 40 percent of the cases, while home appliances and IT gadgets took up 30 percent.

(milaya@heraldm.com)

My opinion

The evolution of IT and computer systems produce good results. Among them, E-commerce is great thing to convenience our life. There are so many companies that provide e-commerce. Actually, now almost companies provide us with online transaction. We are able to transaction using cellar phone and computer if we know several kinds of personal information. No more than 10 years ago, anyone do not thinkable thing. It is an innovation. When changed market, we can predict customer’s needs and satisfy them. E-commerce stood at 516.5 trillion won ($529.2 billion) in Korea last year, compared with 11.9 billion won in 2001. While market is booming, if we want to get a success, think differently. The initial stage of e-commerce, categorizing sites (G market.com , interpark.com) and comparing sites(enuri.com , omi.com) succeed in business. After this, a lot of new shopping mall came into existence. Although market was in high growth, many shopping malls failed due to extremely competition. To success in this market, we need a strategic movement.

In Korea, a few major companies take a lead e-commerce market, so a small and medium enterprises fall into a difficult situation. They should try progressive marketing to win against big one, or aim at a niche market. The key customers of e-commerce are almost young people. They follow of fashion, so if can catch their eyes, a small and medium enterprises maybe have a chance of success.

20200630 Hong kiju Entry#06

something like 'benz phone'

2008-04-11T18:29:00.001-07:00

삼성, 유사모델 잇단 출시에 소비자들 착각 삼성전자가 글로벌 히트작 ‘벤츠폰’(SGH?E700)과 유사한 모델을 잇따라 선보이고 있다. 그러다보니, 일부 소비자들이 신형 단말기를 실제 벤츠폰으로 착각하는 경우도 다반사다. 특히 지난달 27일 출시된 삼성전자의 ‘SCH-W450’은 소비자들 사이에서 아예 ‘벤츠폰3’로 불린다. 이미 옥션, 제로마켓 등 온라인장터에서 ‘SCH-W450’은 3세대(3G)폰으로 재탄생한 벤츠폰 세번째 버전으로 판매되고 있다. 이렇듯 ‘SCH-W450’이 벤츠폰 연장선상의 제품으로 오인받는 이유는 유사한 외형 때문이다. 측면을 사선으로 처리, 중간 부분과 컬러를 다르게 한 디자인은 벤츠폰을 연상케한다. 출시 가격은 30만원 후반대. 저가 시장 공략을 위한 보급형 단말기로 내놓은 것도 벤츠폰의 전략과 유사하다. 휴대폰 스펙 또한 낮춰 130만 화소, 영상전화 등 핵심 기능만 넣었다. 삼성전자 관계자는 “‘SCH-W450’은 벤츠폰과는 별개로 개발해, 새롭게 출시한 모델”이라며 “콤팩트한 디자인의 폴더형 단말기에다 카메라가 벤츠폰과 비슷하게 정면 중앙에 위치해 그런 오해들을 많이 하는 것 같다”고 말했다.
2003년 9월 출시된 ‘벤츠폰’은 전세계적으로 1300만대 이상 팔려나갔다. 국내에서도 240만대를 판매, 역대 최다 판매 단말기 기록을 보유하고 있다. 지난해 6월, 벤츠폰의 후속작으로 ‘컴팩트 클래식 폴더’(SCH?S480, SPH?S4850)가 출시됐다

---------- in my opinion-----------
Anycall is the brand name of cellular phone of Samsung company from Korea. But 'anycall' is just using domestic . In other country , have not used 'anycall' but 'samsung' . In China, anycall is symbol of riches. Now anycall have a value of 2 trillion won and they invested system of inputing
'천 지인' . Samsung phone company's most popular model is SPH-E3200. It named 'Benz phone, In-tena Phone, lee kyun hee phone' .

First , it have a simple design like a car. and it doesn't have a antenna. when you see this model , to tell the truth , it's not fancy or attractive. just look like a robot. This is the key point of customers mind. cellular phone is used lots of people . young people like a colorful model and recently released model. But the people who work in business company, they just want anycall and having a easy interface. so it selled 130 million product in global market. and it also made a 24million acheivement domestic market. I don't know exactly how it can make a enormous achevement like this. It's not best way fancy or colorful design. No one know it make a million seller even who product it. I want to know how people purchase the product and make a choice.
It 's the key of successing story in marketing. Thank you

This is only for YOU!!

2008-04-11T05:06:00.000-07:00

[Article]

'개개인 맞춤 서비스'로 승부 프랜차이즈 업체 급증

2008-04-07 작성자 : 손재언 출처 : 한국일보

"오직 당신을 위해 준비했습니다"
피트니스클럽에선 트레이너가 맨투맨 운동법 지도
외식사업에선 식성·체질·취향까지 고려한 식단

청소대행업에선 건축자재에 따라 세부작업 결정

국내 창업시장에 ‘퍼스널 서비스’시대가 활짝 열리고 있다. 불특정 다수를 위한 ‘대중 서비스’에서 벗어나 특별한 서비스를 요구하는 고객을 위한 ‘맞춤형 서비스’가 새로운 트렌드로 자리잡아가고 있는 것이다.창업자 입장에서는 충성도 높은 단골 손님을 유치해 안정적인 매출을 올릴 수 있고, 고객 입장에서는 원하는 서비스를 낮은 가격에 제공받을 수 있는 장점이 있어 창업시장의 블루오션으로 떠오르고 있다.

개인 맞춤형 서비스는 미국 등 선진국 프랜차이즈 시장에서는 이미 일반화된 마케팅이다. 현재 미국에서 성업중인 미니 창고 임대 서비스는 한 달에 135달러(13만8,000원)를 지불하면 냉ㆍ난방까지 가능한 10㎡(0.33평) 공간에 물건을 맡아주는 것으로, 갑작스러운 이사 등으로 단기간 물품을 보관해야 하는 경우에 소지품이나 중요한 짐을 원하는 장소에 맡겨 놓을 수 있어 인기를 얻고 있다.

국내 창업시장에서도 퍼스널 서비스는 외식, 의류, 청소대행 등 다양한 분야에 걸쳐 시장을 확대하며 틈새시장을 공략해 성공을 거두는 프랜차이즈 업체들이 급속도로 늘어가고 있다.

대표적인 곳이 웰빙 서비스업. 피트니스 클럽으로 대표되는 웰빙 서비스업은 시간대별로 그룹을 지어 트레이닝을 받는 것이 일반적이었다. 하지만 최근 피트니스클럽이 ‘퍼스널 트레이너’를 내세워 체질과 체형에 따른 맞춤형 서비스를 제공하며 인기를 끌고 있다.‘커브스코리아’(http://www.curveskorea.co.kr/)는 전문 교육을 받은 ‘트레이너’가 맨투맨으로 운동방법을 교육해 주며, 주부들의 인기를 얻고 있다. 현재 세계 60개국, 430만 여성 회원을 보유한 글로벌 프랜차이즈 회사인 커브스는 ‘30분 순환운동’개념을 도입해 가사 노동과 자녀교육 등으로 시간을 내기 어려운 30~50대 주부들로부터 큰 호응을 얻고 있다.개인 트레이너가 30분간 집중적으로 맞춤형 트레이닝을 실시해 짧은 시간에 최대의 운동 효과를 누리도록 했다. 개인 트레이너를 위한 별도의 추가 요금이 없는 것도 장점으로 꼽힌다.고객 특성에 따라 다른 프로그램 구성으로 차별화를 시도한 피부관리 복합 테라피도 인기를 끄는 아이템이다.

특별 관리가 필요한 예비신부나 비만자용 프로그램뿐 아니라 직장인과 중년용 프로그램을 따로 운영하는‘요피웰리스’(http://www.yoppy.co.kr/)는 일반적인 체형관리와 피부 관리 뿐만 아니라, 짜임새 있는 프로그램 운영을 통한 체질개선 효과까지 높이고 있어 입소문을 타고 있다. 외식 사업도 예외가 아니다.

스시 뷔페점인 ‘파파스 다이닝’은 고객이 원하는 재료를 접시에 담아 요리사에게 직접 전달하고, 4가지 소스 중 원하는 맛을 골라주면 취향에 맞춰 볶음 우동을 제공한다. 재활치료 및 노인용 맞춤 식사 배달 서비스도 나와 시장의 주목을 받고 있다.영양사 등 전문가가 직접 구성한 식단에 개인의 증상과 식성에 따라 ‘맞춤’식사를 판매하는 것은 이미 선진국에서는 보편적인 서비스. 국내에서도 ‘365care’(http://www.365care.co.kr/)가 지난해부터 개인질병, 영양학적 특징에 따른 맞춤식단 구성은 물론, 나이와 취향에 맞는 일반 건강식까지 공급해 커다란 호응을 얻고 있다.

청소대행업도 퍼스널 서비스 개념을 도입해 시장을 개척해 가고 있다. 건물청소 종합관리업체 ‘크리니트’(http://www.clineat.com/)는 건물 진단을 통한 맞춤형 서비스를 도입했다. 우선 의뢰받은 건물의 상태를 진단한 뒤 건물 건축 자재와 재질에 따라 청소 방법과 왁스작업, 카펫 세척, 대리석 광택 등 세부작업을 결정한다. 또 고객 상담 후 스케줄에 맞춰 날자와 횟수를 결정하고 서비스 후에는 건물주의 청소 만족도를 체크해 시행착오를 개선하는 선진국형 퍼스널 서비스를 실시하고 있다.

휴대폰과 반지, 목걸이, 만년필 등 개인 소장품에 이름과 그림을 새겨 부는 조각기 사업도 최근 인기다. 조각기 사업 전문업체 ‘인그라비’(http://www.alphasnc.co.kr/)는 개인적 취향에 맞춰 색깔과 조각 내용을 바꿔 주는 서비스로 틈새시장을 공략하고 있다. 이경희 창업전략연구소 소장은 “최근 창업 시장은 미국이나 유럽 등 선진 서비스를 도입하는 추세가 강해지고 있다”며 “맞춤형 서비스업은 개인 소비 성향 자체가 세분화되면서 프랜차이즈 시장의 새로운 성장동력으로 자리매김할 가능성이 크다”고 전망했다.

------------------------------------------------------------------------------------------------

[My opinion]

Introduction

Segmentation and Tarketing is one of the primary factors in marketing strategy. As consumers’ desires are being diversified and segmented, however, the franchise businesses try to change their marketing strategies. In this article, we can find new trend which is not ‘service for masses’ but ‘service for personal.’ This trend already has been generalized in US or Europe market.

This is only for you!!!!

The personal services tend to increase in starting a Business and they also expand their market from ‘niches’ to ‘main stream’. Especially, the service businesses try to apply to the trend, service for personal, and develop their marketing strategy.
The well-being service industry is the most representative section of ‘service for personal’. In particular, the fitness club shows the special treatment to their customers. Since they provide special management, which is fitted customers’ condition of health, figure and constitution. In addition, the customs can be educated personal coaching by personal trainer. This trend, service for personal, can be found the therapy part-skin management section- as well as food service, cleaning service and accessory market.

Conclusion

Lately, the society and market place has been changed extremely. So the companies should satisfy custom’s desire and needs adequately. I think the time that companies classify their consumers is over. Now, the companies should not only discover and explore consumer’s insides but also listen to custom’s needs personally. Through this process, the new trends are created and companies can survive among the severe competition.

20200474 Ji-hun,Lim #5 entry

신세계몰 이마트 상품 본격판매

2008-04-11T03:55:00.001-07:00

신세계몰은 10일 신세계몰 내 이마트 상품 전용메뉴를 신설하고 이마트 상품의 본격판매에 들어간다고 밝혔다.신세계몰은 고객을 세분화해 신세계몰 고객 취향에 맞는 상품을 꾸며 ‘이마트 꾸러미’를 론칭시킨게 특징. ‘이마트 꾸러미’는 아기엄마와 맞벌이부부, 독신자 등을 대상으로 상품들을 배치시켰다.신선식품과 가공식품, 생필품 등을 오프라인행사와 동일하게 15년전 가격대로 제공하고, 8만원 이상 구매하면 최고 10%적립해준다.또 이마트 점포와 연계해 주소지에서 가까운 곳에서 직배송을 실시, 오전에 주문하면 오후에 구매상품을 받을 수 있다.신세계몰은 이번 이마트상품입점 오픈을 기념해 20만원어치의 이마트 상품을 패키지해 제안, 응모하면 우수작을선정해 20만원의 지원금이나 1년치 장보기 금액인 약 400만원의 적립금을 제공한다./고은경기자

------------------------------------------------------------------------In my opinion

Why people want to buy through Internet? They feel comfortable when they use internet-mall because they can judge quality between product. And they can compare the prices. People choice the way purchase the product. Internet or traditional retailer.

But Korean worker do not have a time!!! In OECD statistic, total number of working time of Korean is highest. My older brother go to office at 6 a.m. and leave the office at 11 p.m. They do not have time for shopping. If we can give something to customer, customer want to make purchase by us.

E-mart, biggest shopping mall in Korea, now start the online purchase service. People use internet shopping to buy book, clothes, or luxurious article. Not necessaries. But now they makes category for marriage couple that both of husband and wife works, Or bachelorhood, spinsterhood to purchase necessaries. And if they support their parents but do not have a time, they can buy some product through internet, and write the address for parents house.

-Its category consist of 4(For working mom, two-paycheck couple , spinsterhood, bachelorhood, worker who support parents)

It is combination between discount store and internet shopping. It is cheap, and easy to purchase and it is pretty attractive to labor that has a title 'world highest work time'.

20300393 Lee Kun-Bae -- 5th entry

McDonald's to start home-delivery service

2008-04-10T05:36:00.000-07:00

[The Original Article]

McDonald's renowned golden arches are about to get even more famous. To expand its reach and improve accessibility, the world's largest hamburger restaurant chain will this year introduce delivery services in Korea, one of the few countries to offer such an advantage.

The decision is part of a strategy to be more convenient to consumers, said Ray Frawley, chief executive of McDonald's Korea.

"Convenience is the key word to strengthen our growth momentum in 2008 and beyond," he said at a news conference held this week to mark the chain's 20th anniversary in Korea on March 29.

The icon of globalization and American culture has managed to achieve steady growth in Korea, a market that has been touting low-fat Asian meals and more healthy choices amid the so-called well-being trend.

McDonald's Korea announced 16 percent growth in 2007, following 10 percent growth the previous year. The double-digit figures follow an expansion of 7 percent in 2005. The company declined to disclose exact figures, citing corporate policy.

According to Frawley, McDonald's Corporation, seeing growth potential in Korea, invested over 160 billion won ($160 million) in 2006, underscoring that the company has had and will continue to play a leading role in the local restaurant industry.

McDonald's Korea said it ranked No. 1 in growth in terms of customer numbers and operating income among the company's 37 markets in Asia, the Pacific, the Middle East and Africa. It ranked No. 3 in comparable sales among the corporation's 199 markets globally, the company said.

Stressing that "many more consumers" in Korea will be able to enjoy McDonald's, Frawley said: "Our delivery service to begin in 2008 is in line with our focus on convenience; we will capitalize on the needs of consumers."

Home-delivery services are currently available in the Asia-Pacific and the Middle East, including Taiwan, Singapore, Indonesia, Egypt and Turkey. Delivery services are introduced based on the needs of each individual markets, Frawley said.

"We look at each market in isolation," he told The Korea Herald, in response to why the service is not available in the United States. "The U.S. market has a huge number of drive-thrus, which provide a level of convenience," he stressed, noting that each market has different growth drivers.

"The delivery service in Korea is ingrained in the culture," he added.

Since last October, the company has been conducting pilot tests for its delivery service at branches in southern Seoul and Suwon.

"Based on positive feedback and business performance, McDonald's Korea is confident that McDonald's delivery service serves a growing customer need," Frawley said.

The company will steadily expand the service, which will be available around the clock, this year.

Previous convenience-centered strategies introduced by the local unit are 24-hour operations and steady introduction of drive-thru stores, or the McDrive. To cater to a society growing more open to a Western lifestyle, McDonald's in 2006 introduced its McMorning menu, featuring original hotcakes, egg McMuffins and hash browns.

"Our McDrive and 24-hour services have been introduced to meet the busy lifestyles of today's working professionals," said Chun Jin-wook, development director of McDonald's Korea. "A lot of working people set out early in the morning, and some work into the night."

Taking on board the ongoing well-being trend, McDonald's introduced healthy choices like salads and the Okok shake, a Korean-style milkshake made of grains. It also offers a healthy kids' menu.

As perhaps the best-known restaurant chain in the world, the American cultural icon is often scrutinized for the quality of its food preparations, ingredients and business practices.

The U.S. food giant has therefore been sensitive to criticism and quick to respond to consumer needs worldwide.

"We are not a fast-food restaurant but a quick-service restaurant," Frawley emphasized.

He noted that McDonald's around the world practices the highest food-safety procedures and offers the highest quality.

"Our food safety starts at the farm," he said. "We're confident about our food safety, which exceeds the standards of the Korea Food and Drug Administration, and most countries' laws and regulations," he added.

Amid all the global controversy over trans-fatty acids, which are said to raise cholesterol levels, and fast-food companies using cooking oil containing animal fat, McDonald's Korea said it has replaced its cooking oil with pure vegetable oil and uses only pure beef.

In August 2007, it introduced French fries with zero percent trans-fatty acids. TFAs are commonly associated with vegetable shortening, margarine, and snack foods like crackers and cakes, as well as fried foods.

While it caters to children with the orange-haired clown Ronald McDonald, the company has also tapped mature consumers with healthy food options and its Lavazza coffee line.

McDonald's has caught on to the global trend for high-quality coffee and coffee joints. The Korean market is also enjoying a boom.

The introduction of the McCafe, a cafe-style accompaniment to the restaurants, in December 2005 here has been warmly received. The popularity of take-out gourmet coffee, triggered by Starbucks with its entry in 1997, has spawned a large population of coffee aficionados.

Frawley said McDonald's has been recording double-digit growth in this sector as well.

Unique to the Korean market, and underscoring the popular demand, are the McCafe walk-up kiosks.

"The walk-up window here is the first in the world; this is another important milestone for McDonald's Korea," Frawley said. "Our customers have responded very positively to our efforts since 2005. Our future in Korea is very strong, and the plans we have in place will continue to drive our business."

The local unit plans to add 10 new stores this year, taking its total number of restaurants to 240.

As part of its efforts to contribute to Korean society, the company has been supporting children's welfare and health needs since its entry in 1988. Some of its activities and programs include raising funds to support children's charities, and operating Ronald McDonald Soccer Clubs for local school students to promote a balance and active lifestyle. Last year, the Ronald McDonald House Charities, a nonprofit organization, was established in Korea, making it the 51st country to host a local chapter.

As part of the food giant's commitment to children, McDonald's Korea recently agreed to partner with the Korea Olympic Committee for the 2008 Beijing Olympic Games. The McDonald's Champion Kids' program will allow up to 20 Korean kids to take a four-day trip to the Beijing Olympics from Aug. 16 to 19.

"We will support future Olympic hopefuls by sending 20 kids to experience the 2008 Olympic Games," Frawley said.

By Yoo Soh-jung

(sohjung@heraldm.com)

2008.04.11

[My Opinion]
McDonald's Korea decided that McDonald's will start to delivery service. McDonald's delivery service to begin in 2008 is in line with its focus on convenience; McDonald's will capitalize on the needs of consumers. The decision is part of a strategy to be more convenient to consumers.

Home-delivery services are currently available in the Asia-Pacific and the Middle East, including Taiwan, Singapore, Indonesia, Egypt and Turkey. Delivery services are introduced based on the needs of each individual markets, said Ray Frawley, chief executive of McDonald's Korea.

Through the home-delivery service, McDonald's will create and develop value of a product. It is one of 4P's of Marketing. No other fast food restaurants in Korea give home-delivery services. McDonald's will be the first one which gives a delivery service. Through this service, McDonald's will be close to the customers. In addition, the customers will choose McDonald's hamburgers to get a delivery service when they are considering of which hamburgers (or fast foods) will choose.

McDonald's could have some ways to create and develop values of its products such as hamburgers, french fries. McDonald's might use more fresh ingredients or make foods more deliciously than usual. However, in this case, McDonald's will use a new service to create and develop its values. Now it's time to watch how home-delivery service will affect to McDonald's products.

20100062 Kim Dong Hun(김동훈) The Entry #5

도전ㆍ창조 그리고 협력” hynix 새 핵심가치

2008-04-09T21:20:00.000-07:00

하이닉스가 ‘도전과 창조, 그리고 협력’을 회사의 새 핵심가치로 정했다.하이닉스는 지난주 열린 경영전략 워크숍에서 ‘도전, 창조, 협력’을 새 핵심가치로 개정 선포했다고 7일 밝혔다.김종갑 사장은 이 자리에서 “지난해 제2의 창업을 선포한 것에 이어 올해는 이를 현실로 옮기기 위한 핵심 원동력으로 핵심가치를 새롭게 정했다”며 “3C(Challenge, Creation, Collaboration)’가 의사결정에서 기준과 원칙이 되어 지속가능 경영 및 최고주의 문화 실천의 원동력이 되도록 노력하겠다”고 배경을 전했다.하이닉스의 새 핵심가치 중 ‘도전’은 실패를 두려워하지 않는 열정과 패기로 미래를 개척한다는 의미를 담고 있다. 또 ‘창조’는 최고가 되기 위해 늘 새로운 방법으로 생각하고 끊임없이 혁신하는 자세를 의미하며, ‘협력’은 신뢰와 존중으로 최고의 성과와 가치를 창출한다는 의미를 내포하고 있다.하이닉스는 2002년 ‘정직성실, 가치창조, 도전정신, 개인존중’ 4가지를 핵심가치로 정하고 전사적인 혁신을 통해 경영위기를 극복한 바 있다. 이번 새 핵심가치 재정립 역시 최근 반도체 경기 불황에 따른 적자 급증의 위기를 이겨내기 위해 모든 임직원이 회사를 다시 창업한다는 마음으로 나가자는 뜻을 담고 있다.하이닉스는 새롭게 제정된 핵심가치와 관련 다양한 홍보 및 이벤트, 교육 프로그램을 전개해 전 임직원이 ‘도전, 창조, 협력’을 내재화할 수 있도록 할 계획이다.최정호 기자(choijh@heraldm.com)

My opinion

Hynix Semiconductor Inc., the world's No. 2 computer memory chip maker, decides their slogan that is Challenge, Creation and Collaboration. Now, the market of semiconductor is so competitive, and continuously decrease product price. This is a price war. One year ago, the price of PC2-6400 was about $35, but now it is about $16. The decreased rate is about 50% for only one year. In this circumstance, making a core value is very important because many company bankruptcy in case of saturation.

I think that their values are so good. When overheating competition, company should something different. Every day, they have to innovate, and struggle to think differently. It is a creation. To be creative company, they should to collaborate and be challenging. I think that D-ram market is late majority now, so they should to practice their values if they want to survive. although this market is so sticky than other industries, but Samsung has most market-share due to fronteership. If Hynix want to increase their market-share, they should to effort more marketing and innovation.

20200630 Hong ki-ju Entry #5

도전ㆍ창조 그리고 협력” hynix 새 핵심가치

2008-04-09T21:11:00.000-07:00

하이닉스가 ‘도전과 창조, 그리고 협력’을 회사의 새 핵심가치로 정했다.
하이닉스는 지난주 열린 경영전략 워크숍에서 ‘도전, 창조, 협력’을 새 핵심가치로 개정 선포했다고 7일 밝혔다.
김종갑 사장은 이 자리에서 “지난해 제2의 창업을 선포한 것에 이어 올해는 이를 현실로 옮기기 위한 핵심 원동력으로 핵심가치를 새롭게 정했다”며 “3C(Challenge, Creation, Collaboration)’가 의사결정에서 기준과 원칙이 되어 지속가능 경영 및 최고주의 문화 실천의 원동력이 되도록 노력하겠다”고 배경을 전했다.
하이닉스의 새 핵심가치 중 ‘도전’은 실패를 두려워하지 않는 열정과 패기로 미래를 개척한다는 의미를 담고 있다. 또 ‘창조’는 최고가 되기 위해 늘 새로운 방법으로 생각하고 끊임없이 혁신하는 자세를 의미하며, ‘협력’은 신뢰와 존중으로 최고의 성과와 가치를 창출한다는 의미를 내포하고 있다.
하이닉스는 2002년 ‘정직성실, 가치창조, 도전정신, 개인존중’ 4가지를 핵심가치로 정하고 전사적인 혁신을 통해 경영위기를 극복한 바 있다. 이번 새 핵심가치 재정립 역시 최근 반도체 경기 불황에 따른 적자 급증의 위기를 이겨내기 위해 모든 임직원이 회사를 다시 창업한다는 마음으로 나가자는 뜻을 담고 있다.
하이닉스는 새롭게 제정된 핵심가치와 관련 다양한 홍보 및 이벤트, 교육 프로그램을 전개해 전 임직원이 ‘도전, 창조, 협력’을 내재화할 수 있도록 할 계획이다.
최정호 기자(choijh@heraldm.com)

My opinion

Hynix Semiconductor Inc., the world's No. 2 computer memory chip maker, decides their slogan that is Challenge, Creation and Collaboration. Now, the market of semiconductor is so competitive, and continuously decrease product price. This is a price war. One year ago, the price of PC2-6400 was about $35, but now it is about $16. The decreased rate is about 50% for only one year. In this circumstance, making a core value is very important because many company bankruptcy in case of saturation.

I think that their values are so good. When overheating competition, company should something different. Every day, they have to innovate, and struggle to think differently. It is a creation. To be creative company, they should to collaborate and be challenging. I think that D-ram market is late majority now, so they should to practice their values if they want to survive. although this market is so sticky than other industries, but Samsung has most market-share due to fronteership. If Hynix want to increase their market-share, they should to effort more marketing and innovation.

Hyundai-Kia expands program of making social contributions

2008-04-08T03:05:00.001-07:00

Hyundai-Kia Automotive Group has adopted a resolution to commit itself to socially responsible management, officials said yesterday.
The resolution called for the group to fulfill - as one of the global companies that represent Korea - its mission for the national economy, the society at large, and future generations, which involves engaging in more humanitarian work.
CEOs of the group selected 27 tasks in three categories, including cultivating harmonious and complementary relations with labor and suppliers, promoting environmentally sound management, and assisting the underprivileged.
Under the planned programs, the group will create a system to mass-produce and sell efficient hybrid cars by 2009. The group also plans to support poor families and disabled people, as well as to promote traffic safety and voluntary work by its staff.
The conglomerate said that it also plans to start an internship program to provide students with work experience, and to open the door to possible future work at the automaker.
Hyundai-Kia Automotive Group Chung Mong-koo (third from right) and participants pose for a photo at the plate-hanging ceremony for the Haevichi Social Contribution Committee in Seoul last October. [The Korea Herald]
Hyundai-Kia plans to establish a board that will exclusively deal with corporate social responsibility. This will be headed by its chairman, Chung Mong-koo, who committed 1 trillion won ($1 billion) in corporate funds to social contributions last year.
The board will include executives from the group's five major affiliates, each of whose total assets exceeds 2 trillion won. They are Hyundai Motor, Kia Motors, Hyundai Mobis Co., Hyundai Steel and Hyundai Hysco.
Each affiliate in the group will also have its own social responsibility board, the activities of which will be monitored by outside experts, group officials said.

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My opinion

When I saw this article at first, I was so happy. Because these companies are planing to help the poor. However, I had been thinking for a while about their behaviors. And had some questions. Do they really want to help the poor and do voluntary work? If then, the time before making this decisoin, why they do not perporm that kind of works?

After times of thinking, I decied that it is a kind of marketing. They are doing marketing project by helping the poor. This job may allow them to sell their product more than before period. They may think that one of their weak side is the image the company have. And they may improve their image by doing these kinds of work.

Creating value can be made by all of method I learned. They may inform thier works to the public and it means that their helping people job is just part of marketing. The more they notice thier work to poblic, the more we know that it is just a kind of marketing.

20200460 이휘용 Yi, huy yong ( This is my 5th entry)

온라인 쇼핑광' 젊은 엄마 모셔라

2008-04-04T04:31:00.000-07:00

[Article]

2008-04-01 작성자 : 이성희 출처 : 한국일보

홈 키즈 시장 갈수록 커지네…

유·아동용품 매출 4년새 10배

업체마다 차별화·전문화 바람

해외구매 대행 서비스도 인기

정윤희(33)씨는 15개월 된 딸을 둔 맞벌이 주부. 아이를 낳은 뒤부터 일주일에 한두 번씩 온라인 쇼핑몰에 접속해 아이용품을 고르는 재미에 폭 빠졌다. 정씨는 "해외에서 직접 구매해 들여오는 독특하고 재미있는 유아용품을 살 수 있어 좋다"고 말했다.

온라인 쇼퍼홀릭(shopaholicㆍ쇼핑중독자)들이 엄마가 됐다. 국내 온라인 쇼핑이 탄생한지 10년을 넘기면서 초기 고객이었던 20대 여성들이 결혼하고 아이를 낳아 가정을 꾸리기 시작한 것이다. 더욱이 최근 출생률이 증가세로 돌아서고 맞벌이 부부가 늘어나면서 온라인 쇼핑몰들이 앞 다퉈 키즈 전문 분야를 신규 오픈하는 등 온라인 홈&키즈 시장이 크게 확대되고 있다. 업계 관계자는 "중ㆍ장년층에 비해 인터넷 쇼핑에 능숙한 젊은 엄마들이 한때 할리우드 스타의 패션에 열광했으나, 지금은 내 아이만은 특별하게 키우려는 '골든 키즈' 트렌드에 열중하고 있다"고 설명했다.

통계청 자료에 따르면 사이버쇼핑몰 거래액 중 유ㆍ아동용품 비중은 2003년 3%대에서 2007년 7.6%로 두 배 이상 뛰었다. 매출은 2003년 730억원에서 2007년 약 7,600억원 규모로 10배 이상 확대됐다. 같은 기간 출생률은 2003년 49만3,000명에서 2005년 43만8,000명으로 크게 줄었다가 2007년 49만7,000명으로 다시 증가했다. 온라인 아이용품 매출이 출생률과 무관하게 수직 상승하고 있는 것이다.

이처럼 키즈 부문의 인기가 치솟자 온라인 쇼핑몰마다 해외 소싱을 확대하고 다양한 아이디어 상품을 구비하는 등 차별화와 전문화를 내세운 홈&키즈 카테고리 개설이 줄을 잇고 있다. 가장 먼저 포문을 연 것은 GS이숍의 해외구매대행 서비스 '플레인'이다. 지난해 9월 유ㆍ아동용품을 판매하는 '베이비&키즈'와 인테리어 소품을 중점 배치한 '하우스' 분야를 개설, 작년 12월 대비 올해 2월 약 40% 매출 신장을 기록했다.

KT커머스가 운영하는 해외구매대행 쇼핑몰 '엔조이뉴욕'은 3월 25일 홈&키즈 카테고리를 새로 개설했다. 라흐두뜨, 입생로랑 등 국내에 유통되지 않는 아동복부터 아기전용 슬리핑백, 놀람방지 안전모 등 이색 상품들을 내놓고 있다. 롯데닷컴의 일본 구매대행쇼핑몰 '도쿄홀릭'은 지난달 초 홈&키즈 카테고리를 신설하면서 성인용 패션상품 전문몰이라는 꼬리표를 뗐다.온라인 오픈마켓의 강자인 옥션은 지난해 하반기 '출산준비물 상설관'을 특화했고, 위즈위드는 지난해 7월 유ㆍ아동 분야를 '하우올린'이라는 이름으로 분리해 독립 사이트를 개설했다.

위즈위드 홍보담당 이이화씨는 "주 고객이 해외 트렌드에 민감한 25~35세 여성들이라 키즈와 홈인테리어 용품에도 관심이 높은 것 같다"며 "매출이 오픈 초기에 비해 70% 이상 성장하는 등 기대 이상의 성과를 올리고 있다"고 설명했다.

엔조이뉴욕 마케팅담당 최성열씨는 "적게 낳아 특별하게 키우는 골든 키즈 바람은 백화점이나 홈쇼핑에 비해 해외구매대행을 통해 저가의 독특한 상품군을 많이 확보할 수 있는 온라인 쇼핑업계에 큰 기회"라면서 "하지만 신규 오픈이 우후죽순 이뤄지는 만큼 상품 경쟁력 확보에 더 힘써야 할 것"이라고 밝혔다.

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[my opinion]

Introduction

Nowadays, on-line markets become more important place in order to sell or purchase diverse products. In this article, we can find interesting niches which is relate with on-line shopping mall. In Korea, the beginning of the on-line shopping mall was end of the 1990, over ten years have passed to start on-line shopping mall. The early consumers-those who were in early 20s- of the on-line shopping mall now get married and have their babies. They show their propensity to consume in on-line market.

Explore the new market.

When you buy something in on-line market, you may be so confuse, it is because that there are numerous web-site to sell their products. I think the existing on-line shopping malls are fully enough. So, they should try to find new market.
In this article, some of on-line shopping malls discover and make new market or targets which are early 30s, the member of early consuming on-line market. In addition, recently, the rate of birth is on the decrease. Therefore, the young mothers are concerned about their only one child or two. They want to dress their child the brands, especially, imported from Europe or North America. Some of the on-line shopping mall give up their adult’s part, and only concentrate on young and children’s part.

Why does the new market accomplish big success?

The first reason is that the main target, early 30s are familiar internet shopping and they also have great loyalty regarding On-line shopping. In addition, the on-line shopping malls have some advantages that they can provide diverse and famous products from US or Europe. This process can function as stimulus for early 30s to purchase their products.
Another reason is that they apply new trend, Gold Kid, to their market adequately. The concept of Gold Kid means that young mother and father tend to bear only one or two, and they also want to concentrate on their concern for their kids. So they breed their baby like prince or princess.

Conclusion

Some on-line shopping mall can find niches, and they enable niches to make main streams. However, they should try to make confirm relations among customers as well as to be specified their market in order to win in severe competition.

20200474 Ji-hun,Lim #4 Entry

Hynix to delay chip production

2008-04-04T04:22:00.000-07:00

Hynix Semiconductor Inc., the world's second-largest maker of memory chips, said yesterday it will delay an increase in NAND flash production because of falling prices.
The company will hold back expanding output at its newest line that makes NAND flash memory to the three months starting July 1, from an earlier plan for this quarter, Park Hyun, a spokesman at Icheon-based firm, said by phone. The delay may cause global output capacity to be reduced by about 5 percent during the period, Park said.
An oversupply caused NAND chip prices to slide 24 percent this year and prompted researcher iSuppli Corp. in February to cut its industry sales outlook for 2008 to "single-digit" growth, compared with its earlier forecast for a 27 percent gain. Toshiba Corp., Japan's largest chipmaker, last month reduced its profit forecast, citing falling prices of flash memory.
Spot prices of the benchmark 8-gigabit NAND flash chip fell 58 percent in 2007, according to DRAMeXchange Technology Inc., Asia's largest semiconductor spot market. (Bloomberg)
2008.04.02
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My opinion
I have learned that there are about 4 period in business. There are introdoction time-the time that the company introduce their products - rapid growth time and competitive tubulence time. I think Hynix Semiconductor inc. is in competitive tubulence time. Because the price of memory chip is becoming to fall. It means that there are so many company that they are very competitive condition. If the company lose money because of serious competition, it tend to reduce its cost by using bad meterials. If then, that company would fall and disappear.

How does this company can creat value and make money in this situation? I guess that there are two ways. First thing is just wait until the price will rise up. And next, doing the marketing. Enlarging the relationship of contact companies or introduce their new technology of the memory . So they should make the people or company that how good memory they made.

Marketing is getting more important nowadays. Everyone of us or expecially businessman should think about many ways of marketing not just wait until the customers come in. And not only improve their own technology but creat their own marketing strategies will appect their future profit surely.

20200460 Yi, huy yong , entry #4

[News Focus] Gaeseong companies anxious but hopeful

2008-04-04T02:24:00.000-07:00

As the tension between North and South Korea escalates, South Korean entrepreneurs doing business in the Gaeseong industrial park are worried that political problems might dampen their business operations in the North Korean city.
"I would say politics and business are two separate issues. But to be frank with you, I am concerned," Ok Sung-seok, CEO of Nine Mode, which runs a shirt-making factory in Gaeseong, told The Korea Herald.
"But we (South Korean entrepreneurs) have a strong faith that inter-Korean economic cooperation through the Gaeseong industrial park would not be easily swayed by political issues, as it has never been damaged over the last four years," he said.
North Korean workers, employed by South Korean companies in Gaeseong, are not aware of what is going on between the two countries now, because it is extremely rare that North Korean workers can watch news on TV, according to Ok.
Besides, even North Korean newspapers are delivered to the Gaeseong factories one week after their publication, he said.
South Korean SME heads started to worry about their business after North Korea on Thursday expelled South Korean officials from the joint industrial complex in Gaeseong. The expulsion follows Unification Minister Kim Ha-joong's remarks last week that it would be difficult to expand the Gaeseong industrial park without progress in the denuclearization of the North.
This file photo shows North Koreans working at a factory of South Korean shoemaker Samduk Stafild Co. in Gaeseong, North Korea. [Hyundai Asan]
On Friday, the North launched several short-range missiles into the West Sea.
The tension picked up over the weekend as Pyongyang threatened Seoul that it would suspend all dialogue unless Seoul retracts its top military officials remark about an intention to strike the North's nuclear facilities.
Entrepreneurs in Gaeseong expressed regrets over Kim's remark, saying he could have been more careful in delivering the message, Ok said.
"The general view here is that he could use a positive expression such as 'we can expand the complex with progress in denuclearization.' I feel somewhat sorry about it," he said.
Currently, there are 67 South Korean companies operating factories in Gaeseong, leveraging cheap North Korean labor. Another 180 companies are building factories for the second phase of the Gaeseong project.
Industry watchers said Hyundai Asan, the South Korean company which operates North Korea tour programs and the Gaeseong complex, might be concerned that the recent developments could hurt the company's business as well.
Hyundai Asan plans to open a new tour course to Birobong, the peak of Mount Geumgang, in April and another tour program to Mount Baekdu in the first half of 2008.
Hyundia Asan officials said, however, that their plan has not been changed at all and they will keep monitoring the situation.
"It still remains to be seen whether or not the inter-Korean tension would hinder opening an air route to Mount Baekdu. We will basically stick to our plan," a Hyundai Asan official said.
As political tensions between the two Koreas intensified, stocks of companies in Gaeseong fell for two consecutive days.
Shares of watch-maker Romanson and underwear-maker Good People plunged 4.09 percent and 3.23 percent, respectively, on Friday.
"The shares of Gaeseong companies have been quite stable in the past, but volatility has greatly increased now. Their shares could rollercoaster on uncertainties over political issues and negative news reports," said Oh Kyung-taek, an analyst at Tong Yang Investment Bank said.
"Investors would have to study what are gems and what are stones (among companies in Gaeseong)," he said.
By Kim Yoon-mi
(yoonmi@heraldm.com)
2008.04.01

----------------------------------------------------------------------------------------
In my opinion
I think most difference between Socialism and capitalism is to give chance. We S.Korean gave many chance to N.Korea. We gave many food to N.Korea for gave citizen, they used the food for military purpose. Even if they makes some nuclear test, we support for humanitarian, But they think S.Korean who must give some money for "protect" from "empire" U.S. In Korea, many people complain with policy of N.Korea.
When Ex-President Kim Dae-Joong visit N.Korea, we think "we can make country "Korea" with N.Korean. But after 2 year, they Kill 7 S.Korean soldier in west sea of Korean. And they expect us to give support because we are same race. 'we are one'
And after many years, S.Korean want to makes Industrial complex in N.Korea, so businessman in S.Korea can use labor power of N.Korea. It is awesome idea!! Now N.Korean make profit to use their work. They can be more productive, earn more money. And south Korean's product have some price competitiveness because N.Korean's labor is really chip like Chinese.

But now they fire the missile to west sea of Korea, and push out manager of factory. They blame S.Korean's president because he does not want to give with nothing recompense. I think it is really good idea but it is very dangerous. If some advance in relationship between two country, We can solve problem of high cost of labor and N.Korean invasion. We Must maintan an industrial complex in N.Korea

---4th entry

'즉석김밥 한줄로 세계시장 노린다' 김家네의 발칙한 도전

2008-04-04T01:02:00.000-07:00

[The Original Article]

현재 전국 5개 지사와 400여개의 가맹점이 (주)김家네의 이름을 달고 영업하고 있다.
이 회사의 경영원칙은 다소 이색적이기는 하지만 '소가 되어 가자'. 소는 짐이 많든 적든 그 걸음걸이의 속도는 항상 일정하다고 한다. '많은 업무가 주어지더라도 급하게 가지 않고 천천히 가되, 정확히 가라'는 의미를 담고 있다.

현재 (주)김家네는 맛, 품질의 우수성을 통해 강력한 브랜드 파워를 구축했다. 모든 식자재는 당일 배송을 원칙으로 항상 신선한 재료를 공급하고 있다. 선진화된 PDA, POS 시스템도 (주)김家네의 성공 노하우다. 이와함께 물류 배송 차량과 인력을 본사에서 직접 운영, 관리하고 있다. 이 때문에 본사와 가맹점간에 실시간으로 커뮤니케이션이 가능하다.

(주)김家네는 무엇보다도 철저한 가맹점 관리로 정평이 나 있다. 한 개의 가맹점으로 모든 가맹점이 좋은 평가를 받을 수도 있고, 그 반대의 평가를 받을 수도 있기 때문이다. 가맹점 관리를 위해 차량 1대당 영업, 슈퍼바이저, 교육강사 등 3명이 한조가 돼 촘촘한 그물망처럼 가맹점주들의 편의를 돕는다. 또한 브랜드의 인지도를 높이기 위해 마케팅 홍보를 지속적으로 병행, 고객들과 가맹점주에게 신뢰를 주고 있다.

해외 시장 진출도 활발히 추진하고 있다. 현재 중국 왕징과 우다코 등에 3개의 가맹점이 진출해 있고, 호주에도 지사가 설립돼 있다. 올 하반기에는 일본도 진출할 예정이다. 한국적인 맛이 세계적인 맛이라는 원칙으로, 국내 가맹점과 동일하게 중요 식자재는 모두 본사에서 해외로 공급하고 있다. 우리 음식 문화 알리는 프랜차이즈 외교관 별명도 얻어 이 때문에 세계속에 우리나라의 음식문화를 알리는 '프랜차이즈 외교관'이라는 별칭까지 얻었다.

(주)김家네는 트렌드에 맞춰 지속적으로 진화하고 있다. 이는 소비자 생활 패턴의 변화와 다양해진 입맛에 초점을 맞춘 지속적인 브랜드 이노베이션을 의미한다. 대표적인 예로, 지난해 캘리포니아롤을 한국형롤 김밥으로 변형시켜 시장에 선보였다. 이 메뉴는 젊은 고객뿐 아니라 남녀노소 모두가 즐기는 메뉴로 자리 잡아, 소비자의 다양해진 입맛을 충족시키고 있다.
또 2006년에는 오랜 노하우를 바탕으로 주꾸미 전문점 '쭈가네'를 런칭했고, 지난해 9월에는 쌀품질이 대폭 강화된 '김가네 쌀'을 가맹점에 공급하고 있다.

이런 성공과 변화의 바탕에는 직원들의 역량 개발도 한몫하고 있다. 정기적으로 직원들을 각종 세미나와 교육에 참석시켜 더 많은 아이템과 비전을 얻을 수 있도록 했다.
또 수시로 관련 서적 뿐 아니라 전문서적까지 읽도록 권하고 있다.

이러한 노력의 결실로 2000년부터 지난해까지 한국프랜차이즈 대상을 8년 연속 수상했고, 국내 최초로 중소기업 부문 명예 신지식인 기업으로 선정됐다. 김용만 대표는 "초심을 잃으면 모든 것을 잃는다고 했습니다. 김家네 역시 최고의 맛과 최고의 서비스로 최고의 브랜드를 만들겠다던 초심을 잃지 않고 매일 매일 최선을 다해 노력할 것입니다."

경인일보 조영달dalsarang@kyeongin.com/노컷뉴스 제휴사

[In My Opinion]
Kimgane is one of the popular franchise restaurant in Korea. Nowadays it has a strong brand power with quality and flavor. The headquarter thinks important a communication between the headquarter and the branch. So, it consist of 3 people, a manager, a supervisor, an instructor, as a team to take care its branches to let its brand name know to people. Also, Kimgane tries to expand its business to abroad. it has branches already in China, and Australia and at the end of this year it has a plan to go to Japan.

Kimgane tries to develop a new menu to follow the trend. For instance, it has changed and introduced the california rolls to Korean style rolls on the market. This new menu was so popular not only the young but also the old. Everyone loves to eat. Kimgane has started to market to put a new value to the product which already exists. Kimgane attempted to develop products and services that customers perceive as valuable enough to buy. Like Sirius, which provide a new radio service using a satellite, Kimgane has developed a new menu using the california rolls by putting a value. This is the fourth step of marketing plan, implement marketing mix and resources.

Kimgane has started a business with Kimbab, which is one of the Koreans' favorite snack. The remarkable thing is that Kimgane has tried to develop a new menu and put a new value on the existed products. This kind of trials and endeavors makes that Kimgane has the most popular brand name. To success your business in the marketing, you always try to put a new value on the existed product or services to make a new product or services.

20100062 Kim, Dong Hoon(김동훈) Entry #4

S-오일, 윤활유 합작회사 설립키로

2008-04-03T23:01:00.000-07:00

국내 3대 정유업체들이 윤활유 시장에서도 ‘3강 구도’를 이뤄 한판 승부를 벌일 참이다. 에쓰-오일은 17일 세계적인 석유·가스 기업인 프랑스 토탈사와 계약을 맺고 서로 절반씩 지분을 갖는 ‘에쓰-오일 토탈 윤활유 주식회사’(가칭)를 오는 5월께 설립한다고 발표했다.
초기 자본금은 약 350억원이다. 출자를 위해 토탈사는 그동안 이수화학이 갖고 있던 토탈이수오일의 지분 49%를 모두 매입했다고 밝혔다. 토탈사의 합작사 갈아타기로, 에스케이에너지와 지에스칼텍스가 선두권을 형성하던 윤활유 시장이 앞으로 3강 체제로 재편될 전망이다.
업계 추산에 따르면, 현재 에스케이에너지와 지에스칼텍스는 국내 윤활유 시장의 각각 20%를 점유하고 있다. 에쓰-오일, 토탈이수오일이 뒤를 잇고 쉘, 엑손 모빌 등 외국업체와 국내 중소업체 수십 곳이 제품을 생산하고 있다.
에쓰-오일 관계자는 “윤활유 생산시설을 현재 에쓰-오일 온산공장 내 위치한 윤활유 생산시설로 단일화하면서 현재 하루 1100배럴 규모인 온산공장 윤활유 생산시설을 하루 2500배럴까지 늘려 선두기업들을 따라잡겠다”고 말했다. 또 윤활유의 원료인 윤활기유를 같은 공장단지 내에서 파이프로 안정적으로 공급받을 수 있고, 첨가제 구매에서도 구매파워를 갖게 되며 토탈사의 선진적인 경영기법을 도입하는 등 시너지효과가 클 것으로 기대했다.

IN MY OPNION

in Korea, represintitive Oil companys are 'GS 칼텍스', 'SK' , 'S-oil' , ' 현대 oil-bank' . In these days oil price more and more high never been before. I'm driving car which have 2000cc Engine . I have consumed oil 250,000 won per month. In contrast with other country , Diesel fuel was cheifer than gasoline in Korea, but recently diesel price increasing faster and faster . some say that it is just time matter. so oil company must need finding new market to earn lots of money in this phase. and they find market of smooth oil. Most popular models in this market are 'Zic' produced by SK and 'Kicks' produced by Gs 칼텍스. however S-oil's smooth-oil brand '모아모아' couldn't appeal to driver's because it didn't have emotion of power or progressive. now s- oil made partnership with global oil-gas company 'total' and launching new brand. this is very interesting situation . more and more company in Korea being partnership with global company. i think it's a trend of world wide in these days. i hope new brand of s-oil's smooth oil be a number 1 runner their market and alternertive source are founded instantly , so don't worry about this part . my only hope ^^ thank you

4th article.. 20300620 최병곤

Mobile market opening up for DRAM makers

2008-04-01T18:57:00.000-07:00

Manufacturers of DRAM chips are making strides into the lucrative mobile phone market, capitalizing on the uptake of mobile phones with increased computing functions, latest data showed yesterday.
According to iSuppli, a U.S.-based technology research firm, the dynamic random access memory chips - widely used to store data in personal computers - are becoming increasingly popular in handsets.
Of 49 handsets that the company has examined since January 2007, 67 percent used DRAM rather than the previously dominant PSRAM, or pseudo-static random access memory. Few used both.
"This is a surprisingly high adoption rate and represents a dramatic shift of handset manufacturers' choice of mobile DRAM over PSRAM," wrote Kim Nam-hyung of iSuppli.
Industry officials previously believed that less than 50 percent of all mobile phones used Mobile DRAM. However, as cell phones take on more computing functions, almost every handset will contain a Mobile DRAM chip in the future.
Mobile DRAM chips made for portable electric gadgets such as cell phones are smaller, generate less heat and consume less power than standard DRAM made for computers.
Samsung Electronics Co., the world's largest computer-memory maker, is a leader in the Mobile DRAM field, with a 46 percent share of the market, followed by Elpida Memory Inc. of Japan at 34.9 percent. Hynix Semiconductor Inc. of Korea, and Qimonda of Germany came in third and fourth with market shares of 6.7 percent and 4.4 percent, respectively.
The global market for Mobile DRAM products was estimated to be slightly over $2 billion in 2007.
Smart phones such as the iPhone and mobile devices used for e-mail and multimedia functions require more capacity and speed in a memory chip, giving Mobile DRAM a leg up.
Grappling with the global oversupply and collapsing prices of DRAM chips, Samsung and other chipmakers have been trying to diversify their DRAM portfolios, targeting the more lucrative markets for mobile phones and graphic cards.
Prices of the benchmark DRAM chips have remained at record low levels this year after slumping 85 percent in 2007, according to Dram exchange Technology Inc., Asia's biggest spot market for semiconductors. The prices of Mobile DRAM remained high, at about six to seven times that of standard DRAM chips.
By Lee Sun-young
(milaya@heraldm.com)
2008.04.01

In my opinion...

In Korea, the market of mobile phone is increasing so far, and with the advent of the 3G service, the market share of mobile phone is expected to change rapidly. Because of appearance of new technology, it seems that mobile phone will be changed parts of machine. The present’s mobile phone system is Dominant PSRAM, or pseudo-static random access memory, however, they can’t satisfy customer’s demand that want more powerful service.

According to iSuppli, a U.S.-based technology research firm, "This is a surprisingly high adoption rate and represents a dramatic shift of handset manufacturers' choice of mobile DRAM over PSRAM.” DRAM is one of major industry in Korea. For example, Samsung Electronics Co., the world's largest computer-memory maker, is a leader in the Mobile DRAM field, with a 46 percent share of the market. Now, DRAM market encounter big slump, so the price of DRAM chipset is getting lower and lower. Now is the time to do. This is a golden opportunity that they can recover business condition. The recovery of DRAM chipset market is related deeply with Korea economy, so I hope that good outcome is made by mobile phone maker and DRAM Manufacturers.

20200630 홍기주 Entry - 4

skin food marketing

2008-03-28T23:09:00.000-07:00

가격대비 제품 만족도 100%…초저가 화장품의 놀라운 효과
누가 아직도 초저가 화장품의 효능을 의심하는가? 미샤, 에뛰드, 스킨푸드, 뷰티크레딧, 더페이스샵 등 전국 어디에서나 쉽게 만날 수 있는 초저가 브랜드 제품은 기능과 효과 모두 뛰어나다. 고가 화장품이 부럽지 않은 초저가 화장품의 세계로 초대한다.
스킨푸드 SKINFOOD비타민 A, D와 단백질이 풍부하게 함유된 아보카도 오일이 듬뿍 담겨 피부에 지속적인 보습감을 주는 고보습 고영양 제품이다. ‘숲의 버터’라고 불리는 아보카도 추출물이 피부를 촉촉하게 유지시킨다.
1 아보카도 오일, 죽여, 수련, 연꽃 추출물 등이 피부의 세포 재생을 도와 보습 효과를 극대화한 아보카도 리치 에멀션. 1만1천원.2 비타민 A, D, B2, B6, 피토스테롤 등이 함유되어 피부 건강을 유지시키는 아보카도 리치 토너. 1만1천원.3 아보카도 오일이 함유되어 각질 없이 매끈한 입술을 촉촉하게 유지시키는 아보카도 립밤. 4천9백원. 4 씻어내지 않는 집중 트리트먼트 헤어 로션인 아보카도 리브-인 플루이드. 5천5백원.

'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

in my opinion

Korea have several company about cosmetics. Among them 'Skin Food' is the most specific runner as a marketing. they entered this market december 2004. Then they only had few offline shop but they started online shop & advertising. they spoke up 'delicious cosmetics made of delicios foods' . And then they accomplished brand image friendship with nature. another cosmetic companys like ' 미샤 , the faceshop, 에뛰드 ' are also tarketing cheap price customer like skinfood. But customer worry about this 'how can they make it this price , it's impossible.'
In this situation, skinfood is having benefits from their company image. Recently this company raised some cost value and brodcasted powerful avertising 'Don't eat this, offer to your skin'. Now Skinfood make a wall in their market. Another company 's market is cheap price market, this company have monopoly market i think.

3rd ,,,,,,,20300620 choi byung gon

커피숍 잘되는 곳? 강남·분당 등 중산층 밀집지역

2008-03-28T00:28:00.000-07:00

[The Original Article]
커피숍 잘되는 곳? 강남·분당 등 중산층 밀집지역
업종별 분석 - 다과점
최형석 기자 cogito@chosun.com

서강대 남주하 교수팀이 통계청 자료를 토대로 작성한 '소상공인 경제지도'에 따르면 제과점·커피숍 등 다과점(종업원 10인 미만) 장사가 잘되는 곳은 서울 강남구, 경기 과천시, 경기 성남 분당구, 서울 용산구 등 중산층 밀집지역인 것으로 나타났다.

서울 강남구의 다과점(업체수 692개·2005년 기준)들은 업체당 평균 3486만원의 영업이익을 올려 전국 250개 시·군·구 중에서 1위를 차지했다. 경기 과천시에선 21개 업체가 평균 3267만원씩의 영업이익을 거둬 2위를 차지했다. 3위는 강원 동해시였고, 경기 성남시 분당구, 서울 종로구, 서울 용산구가 그 뒤를 이었다.

다과점이 잘되는 지역의 특징은 대체로 도회적이고 서구화된 분위기를 지닌 곳이라는 점이다. 서울 강남구·종로구, 경기 분당구 등을 다니다 보면 유럽의 카페거리를 연상케 하는 장면을 쉽게 발견할 수 있다. FC창업코리아 강병오 대표는 "중산층 이상 주거비율이 높은 지역일수록 디저트를 즐기는 등 선진국형 식생활 패턴을 보인다"며 "이들 지역이 다과점이 번성하는 이유"라고 설명했다.

유동인구가 많은 역세권과 상업지구, 대단위 아파트 단지 근처도 다과점을 하기에 적합한 곳으로 꼽혔다. 서울 강남구·노원구(15위)와 경기 분당구·과천시는 대단위 아파트 단지가 들어선 지역. 서울 종로구·용산구·중구(7위) 등 업무·문화시설이 밀집한 지역엔 직장인과 젊은이들의 다과점 수요가 큰 것으로 분석됐다. 지하철 신림역을 중심으로 상업지구가 발달한 서울 관악구(9위)와 '라페스타' 상업지구로 유명한 경기 일산동구(14위), 대학가 상권이 발달한 서울 서대문구(18위) 등에서도 다과점 매출이 높았다. 경남 김해시(8위) 같은 신흥개발지역과 경기 부천시 원미구(20위) 등 인구밀집지역에서도 다과점 영업이 호조를 보였다.

한국창업전략연구소 이경희 소장은 "최근 1~2년 사이에 빵과 커피를 전문적으로 파는 베이커리 카페가 상업지구·역세권·아파트 단지 등 유동인구가 많은 지역에 생기면서 다과점 매출을 이끌고 있다"고 밝혔다.
입력 : 2008.03.26 23:32

[Summary And My Opinion]
To begin your own business, you should understand about the market which you get into. If we can sell any kinds of items at anywhere, we don't need to survey the market, and everyone will be rich. I'd like to introduce an interesting article I found. If you do your business such as coffee shop or bakery shop, where is the most suitable place in Korea? According to Prof. Nam Ju-Ha in SeoGang University, it will be succeeded when you open a coffee shop or a bakery shop at the places that have a lot of the floating populations, or residential area, especially middle class.

Normally, we think when we are supposed to open a shop, we try to open our shops at the place that people are crowd. But one thing which I was interested in was that the place where the middle class live shows a good marketing result especially a coffee shop or a bakery shop. According to the representative of FC business Korea, Kang Byung-Oh, the middle class shows a eating pattern like a developed country's people such as the middle class enjoys a dessert after meal.

The eating style of people will change as an income and the standard of living increase. The middle class is the exactly appropriate class that might have many chances to try eating various foods. A coffee and bread are popular foods in these days. Many people love to eat them easily. If you are supposed to make a business such as a coffee shop or a bakery shop, you should have a target for the middle class. In other word, among the any types of customers, you should consider a market segment consisting of consumers who respond similarly to a firma's marketing efforts. Thanks for this article, I can understand the concept of segmentation(Identifying and Evaluating Opportunities) and its importance.

20100062 Kim Dong-Hun Entry #3

2008-03-27T20:16:00.000-07:00

BBQ to open first store in U.S.

BBQ, the country's largest fried chicken franchise, will open its first U.S. store in Orange Count, California tomorrow, the company announced yesterday.
The opening follows about 20 months of market research and business planning after the company's signing in 2006 of a franchising contract to enter the U.S. market.
The company said it conducted a pilot test in Las Vegas last November, and received favorable responses from diverse cultural groups, including Chinese and Hispanics. BBQ said the test allowed it to understand the characteristics of U.S. consumers and to develop a new menu adapted to local tastes.
The drive to expand abroad has already led the chicken giant, owned by parent company Genesis Group, to enter China and Spain. Yoon Hong-geun, the group chairman, said BBQ will be able to compete with global brands in the U.S. market because of its unique taste. He said he expects BBQ to become a leading brand there.
2008.03.28

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My opinion

It is surely true that one of our brand expands to another contury. They said that the opening follows about 20 months of market research and business planning after the company's signing in 2006 of a franchising contract to enter the U.S. market. It's quite good though, I think there should be the unique and specifec stratagic marketing planning. They may need SWOT analysis.

Fisrst, their strenghs are those of thier influence capitals, unique taste, having success experiences in Korea, and so on.

Next, their weaknesses are those of many competitors, unknown brand name, economic depression inUS, and so on. It is a kind of opportunities to expand their brand in US though, time and chances are also very important. For example, it may good time to open chicken strore when there some bad news come out from fish or cows.

Finally there are so many treats in there. Even though they claim that thier chicken taste is unique, who knows it is same to Americans. Also, they should know that there are so many competitors and they may not greet BBQ chicken store. Almost all the chichen companies and other restrance or food stores may be ready for fight with BBQ which is new competitors. So, BBQ must be careful about their new plan and marketing or they have to be get back to Korea.

I also think that it is good way to make BBQ's unique story or make a chracter which familiar with the most customers. And they do stress not only its unique taste but some other special things- clean oil used or fresh or its own nutritions and so on. Last, they should know American culture, attitude, history about chicken food, image, trend, interest.

I hope their success in US.

This is my third entry 20200460 이 휘 용 Yi, huy yong

Why does the Lotte concentrate on 1% of best ‘Man’ consumers?

2008-03-27T10:35:00.000-07:00

[Article]

대한민국 상위 1%'손 큰' 남성만 모십니다/ 롯데백화점, 年 매출 1억 넘는 35명 초청

[한국일보] 2008-03-24 17면 총42면 경제 1184자

롯데백화점이 유통업계 최초로 매출 상위 1% ‘남성 큰 손’들만을 초대한 귀족마케팅 행사를 개최한다. 노무족(NO More Uncleㆍ 젊고 세련된 외모와 생활방식을 추구하는 중년 남성) 그루밍족(Groomingㆍ자신을 가꾸는데 열심인 남성) 등 라이프스타일산업 전반에서 갈수록 거세지는 남성들의 소비 파워에 주목한 결과다.서울의 손꼽히는 한강 야경 명소인 쉐라톤 그랜드 워커힐 호텔 16층 스타라이트 바에서 25일 밤 펼쳐지는 이 행사에 초대되는 고객은 딱 35명, 모두 남성들이다. 롯데 에비뉴엘의 VVIP와 명동본점 MVG(Most Valuable Guest) 고객 중 최상위 그룹에 사전 고지를 통해 참석 확답을 받았다. 이들의 연간 매출액은 1인당 1억원을 훌쩍 넘을 것으로 추정된다.롯데백화점은 “전체 VIP 고객 중 남성의 비율은 20%에 이르지만, 그동안 매출 최상위 그룹을 위한 VIP마케팅 행사는 대부분 여성들 위주였다” 면서 “갈수록 남성들의 소비파워가 커지는 만큼, 또 여성 VIP의 상당수가 남편의 카드로 결재한다는 점을 고려할 때 남성 최우수고객에 대한 보다 특별한 서비스가 필요했다”고 말했다.행사는 남성들만의 사교의 밤이라는 특색에 맞춰 위스키와 실내악의 궁합을 맞춰보는 식으로 치러진다. 가볍고 우아한 느낌의 퍼스트 바이올린 선율을 들으며 26년산 스페이사이드 몰트 위스키를 시음하고, 대담하고 남성적인 첼로 연주에 맞춰 21년산 아일레이 몰트 위스키를 음미하는 형식. 모두 5가지인 시음용 몰트 위스키는 별도 시판되지 않는 특별한 원액으로 진로 발렌타인이 협찬한다. 마지막으로 로열살루트 21년산을 현악5중주 연주와 함께 시음하고 풀코스 만찬을 즐긴다.롯데백화점은 이 행사를 위해 세계적인 마스터 블렌더 콜린 스콧을 특별 초청해 시음회 진행을 맡기고 참석자 전원에게 로얄살루트 21년(500ml)과 클래식 CD를 증정하는 등 행사의 격조를 높이는데 특별히 신경을 썼다. 이 백화점 관계자는 “백화점 마다 구매액 상위 1% 고객이 전체 매출의 20%이상을 올리는 시대에 이들 최우수 고객을 확보 하기 위한 마케팅 전략은 앞으로 더 세분화 고급화할 수 밖에 없을 것”이라고 말했다.이성희 기자 summer@hk.co.kr

[my opinion]

Introduction

In last class, we studied and talked about the ‘Developing a Marketing Plan’. Especially, the most interested part is that Step 3: Identifying and Evaluating Opportunities Using STP. (Marketing, Grewal, Levy, 36p) Therefore, I want to research deeply concerning how the STP used in real market place.
In this article, Lotte department store concentrates on the special consumers who rank in 1% of selling in year. They utilize ‘Segmentation and Targeting’ concepts on their marketing strategy.

Why does the Lotte concentrate on 1% of best ‘Man’ consumers?

Nowadays, as the lifestyle is changing, affordable man takes an interest in consuming in order to dress up their appearance and they, especially VIP members, also want to be served special treatment. Although Lotte department store continually have managed woman VIP members, they did not realize that the importance of man power. Fortunately, as Lotte department store holds a special party, they intend to make strong relations with man VIP members.

Why does Lotte concentrate on 1% of best ‘Man’ consumers? The first reason is that estimated VIP’s purchasing power maybe over one hundred million won per each VIP. According to the research of Lotte, 1% of best consumers play a vital role to increase their sales, because they contribute 20% of total sales volume. Moreover, most of women VIP tend to depends on their husbands’ income in order to purchase products. Therefore, Lotte can not hesitate to manage their Man consumers.

Segmentation and Targeting in marketing of Lotte

Lotte want to invite only 35 VIPs in Special party. People who are invited by Lotte may feel honorable and they also have better images in Lotte. In particular, in order to catch best consumers, they should segment their patrons and implant special experiences on consumers’ merits.
In conclusion, Lotte segment their consumers by purchasing power and also segment by sex. After segmentation, they give an effort to provide special promotion such as luxury party.
I think this promotion can accelerate and be segmented like cases of Lotte.

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20200474 Ji-hun,Lim #3 entry

Concentrate on the 'Green-Tech' -third entry

2008-03-27T04:59:00.000-07:00

정부가 환경산업을 오염처리 중심에서 벗어나 물·기상·에너지 등의 새 산업으로 육성키로 했다. 이병욱 환경부 차관은 27일 오전 대한상공회의소가 서울 소공동 롯데호텔 피코크룸에서 개최한 간담회에 참석해 “과도한 환경·입지규제를 푸는 한편 기존 오염 처리업체 위주의 환경산업에서 더 나아가 물·기상·에너지 등 새로운 산업을 육성하겠다”는 의지를 피력했다. 이 차관은 환경규제 개선을 위해 규제에 대한 접근방식을 전환해 수요자(기업) 입장에서 기존 환경규제를 재검토하겠다고 밝혔다. 또한 기업 활동에 실질적 편의를 제공할 수 있는 테마형 과제를 발굴하는 한편, 현행 매체별(대기·수질·폐기물 등)로 구분되어 있는 규제를 사업장 단위로 통합하는 선진적 통합환경관리를 추진하겠다고 했다.이병욱 차관은 규제 개선의 예로서 폐수를 배출하지 않은 사업장의 입지 규제를 개선하겠다고 언급했다. 지금은 취수장으로부터 15㎞ 이내의 입지를 제한하고 있지만 이를 7㎞ 이내로 조정해 지역경제에 도움이 되는 방향으로 개선하기로 했다. 또한 수도권 대기 개선의 실효를 거두기 위해 ‘수도권 대기환경 개선에 관한 특별법’을 보완할 수 있음을 시사했다. 아울러 환경시장을 전략적으로 창출해 현재 약 1조원 수준의 환경산업 수출액을 2012년 8조원대까지 성장시킬 계획임을 밝혔다. 이를 위해 유망 환경기술에 연구개발(R&D) 투자를 현 3000억원 대에서 2012년 8000억원 대로 확대하는 한편 지역별 환경산업 특화단지 조성, 자원외교와 환경산업 진출과의 연계 등을 제시했다. 이 밖에 ‘물산업지원법’ 제정 등을 통한 물산업 육성, 기상산업 확대, 탄소시장 운영 등의 시책을 추진할 예정이라고 밝혔다. 한편, 이날 간담회에서 경제계는 박종식 대한상공회의소 환경·안전위원회 위원장(삼성지구환경연구소 부사장)을 비롯하여 현대자동차, SK에너지, 금호아시아나그룹 등 대기업 임원, 한국코트렐 등 중견·중소기업 최고경영자(CEO) 20인이 참석하여 의견을 개진했다./cha1046@fnnews.com차석록기자※ 저작권자 ⓒ 파이낸셜뉴스. 무단 전재-재배포 금지

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In my opinion

All of us faced energy crisis. Some people predict we will have third-oil shock. And china change their policy that use more energy. With increase in China's energy consumption, after 30years, China will consumption the same amount of consumption that all of the world use now. But we can not stop development of China's economic. We must find other way. Some country change of their tax policy from 'income tax' to 'carbon tax'. If corporation use more carbon based energy, they pay more tax. They move their way of product. we can use 'carbon emission trading'. The business environment is changed now. Taxas state help build a wind power plant. And Toyota and ford will make hybrid car with electrical battery. Makes some electricity by using alternative energy, we can move the car with electricity. Not by Oil energy.
Sometimes we think 'Bio energy' for alternative energy. But 'Bio energy' can not be alternative energy. The price of corn and wheat is increase 2 or 3 times. We will face food disaster. With high oil price, food price will be higher. It is not inefficient.
I think this change is not only 'ethics', but also 'mandatory'. If manager of business does not want to change themselves, they will be out of mind from customer. High oil price(high cost of product factor) makes high price that people do not want to buy.

20300393 Lee Kun-Bae

Telecom spending surges

2008-03-26T06:23:00.000-07:00

Household spending on telecom-related items and services rose sharply last year as the launch of 3G services boosted demand for new mobile phones.
Koreans spent a combined 28.6 trillion won on new handsets, mobile and internet services, a 7.7 percent increase compared to 2006.
This marked the biggest gain among other household expenditures.
Telecommunications spending accounted for 7.4 percent of the total household expenses in 2007, up from 7.2 percent in 2006.
The move came after KTF, the No.2 mobile carrier, launched the nation's nationwide 3G service on March 1 for the first time, creating demand for new handsets capable of video calling and other services. SK Telecom also stepped up efforts to pitch its 3G service.
Korea is one of the world's most wired nations, with four of five people using mobile services.
Liquor and cigarette household spending, which declined for two consecutive years in 2005 and 2006, climbed by 1.8 percent to 6.9 trillion won in 2007.
Koreans spent a bigger portion on finance-related spending such as loan interest, insurance premiums and other service fees due to the stock market rally and a rise in loans.
Spending on entertainment and cultural activities rose by 5.5 percent to 31.2 trillion won, while medical costs rose by 5.8 percent to 18.3 trillion won.
By Jin Hyun-joo
(hjjin@heraldm.com)
2008.03.26

My opinion....
I’ve written my opinion that related with telecommunication. Today I will write about the outstanding demands of telecommunication in Korea. In text, we can catch that in Korea, telecommunication spending is still very big and getting bigger due to launch the nation’s nationwide 3G service. In additional, 3G service will provide more powerful service. Because of additional purchasing of many peripherals, telecommunication spending is expected to rise again.

When demand rise extremely up, market will be very competitive. To survive this circumstance, marketing is very important. To success marketing, first we always think that does our marketing address customer’s needs. Second, we should think different. Be creative and make lasting innovations. Finally, we know exactly our circumstance. We have to analysis the competitive power through SWOT analysis and all that sort of thing.

The Korean telecommunication market is faced with a huge change. Due to 3G service, many subscribers are shifting. We will need not only a technical high position but also good marketing. Of course, we’ve already known though the case of KTF’s ‘SHOW’ marketing.

20200630 홍기주 entry-3

Asiana promotes flights to Paris

2008-03-21T06:38:00.000-07:00

Asiana Airlines Inc. said yesterday it will offer free Bordeaux wine to 1,000 passengers who fly from Seoul to Paris on Asiana at Printemps, a department store in Paris, from next month. The event is held in celebration of the company`s first flight to Paris on March 31. The carrier will run three weekly flights to the French capital, on Mondays, wednes
days and Fridays. Asiana also said it plans to put two discount business class tickets to Paris on Internet auction.
(kkt@heraldm.com)
in my opinion

Korean Airline is the first aviation company and Asiana Airline is second. Asiana airline setuped in 1988 just 2 airplanes when Korean airline had been monopoly. Most poeple thinked how can this little company survive.
But now this company still existed and they have been making their own color.
Now Most Korean think about Asiana airline that whici is freindly. Annually this company received customer satisfation award. And recently they were valuated 5 stars airline with only 2 airline in the world. it's very surprising scene.
In second they didn't have big crush like Korean air. I think it is most powerful chance which was gived asiana airplane. So most people says like that Asiana air line is safe! .
Of course, Korean air line is world class company. they are earning a lot of money and have a power leaders of aviation. But asiana airline using marketing strategy with freindship and safty. Now they have a stabilization as a second aviation company.
i didn't know about this story before and I was very surprised when asiana Air was setuped!! I rided airplane just 1 time . Then i thinked like that " hm,,,, as long as i 'm about it,,, i want ride Asiana,," but they had just half numbers of plane as compare to Korean airline. so i couldn't find asiana plane in order. In this work i know the company's story and it's very funny times . thank you for reading . ^^

20300620

Pandora Sees Hope in Global Launch

2008-03-21T05:37:00.000-07:00

[Article]

Pandora Sees Hope in Global Launch

(03-12-2008 17:18 The Korea Times By Cho Jin-seo Staff Reporter)

In Greek mythology, Pandora, the first woman on earth, opened a heavenly jar that released all the evils of mankind. There was one thing left on the bottom of the jar when she hastened to close it, which was Hope.

For Pandora TV, the largest video-sharing Web service in Korea, its hopes look like they may become reality. The company is to launch the ``global'' site on April 4 in four languages ― Korean, English, Japanese and Chinese. It believes that the expansion will make the company the first profit-making video-sharing site in the world, a feat that even YouTube couldn't achieve.

"Everything is ready for the global service. It is time to contest in the world market,'' said Kim Kyung-ik, its CEO. ``With the know-how that could satisfy picky Korean users, we will be able to draw big attention from the global audience.''

Pandora has only seen losses since it started the video-sharing service in October 2004, about four months before YouTube was launched in California. The company had around 10 billion won in advertisement sales and hopes that the global service will attract more sales from foreign advertisers and help it reach the break-even point for the first time, said its public relations manager Kim Gwang-hee.

The firm's size is nothing compared to that of portal operators such as NHN, Daum Communications and SK Communications, but its overseas expansion plan is receiving a big spotlight in contrast with the big firms' passive strategies. With the exception of a few game companies such as Nexon and NCsoft, almost all Korean Internet companies have failed in the foreign market, especially in Western countries. Last week, SK Communications pulled its Cyworld social-networking service out of Europe after only four months of service. As Pandora preceded YouTube, Cyworld was considered the pioneer of the online diary-sharing service field, way before Facebook and MySpace appeared. The company cited cultural and language differences for the early pullout decision.

Pandora says that it is committed not to repeating the failures of the big portals and will not open overseas offices. Instead, the company will only operate computer servers in Japan, which will provide faster video-playing speed for foreign users than servers in Korea, the PR official Kim said. ``Setting up overseas subsidiaries may be important, but our global service is focused on how to reflect the unique cultures and characteristics of local users,'' CEO Kim said. ``We will have differentiated strategies to compete with YouTube, and keep the pride of Korea's IT industry.''

Though the firm's global presence is meager compared to that of YouTube,it is by far the strongest in Korea. Pandora TV has an average page view rate of some 20 million, while YouTube's Korean service has 2 million, according to Rankey.com, a Web consultancy. Such popularity, however, is not directly related to profits. The company didn't disclose its loss from last year, but some analysts estimated that it had around 2 billion won of operating loss in 2006 out of 3 billion won in sales. For this year, too, there is no announced sure-fire plan to bring a fortune despite the launch of the global service. The hope is still lying in the bottom of the jar.

indizio@koreatimes.co.kr

[My Opinion]

How to overcome their weakness as the 2nd mover

Introduction

In Korea, Pandora TV is the largest video-sharing company. They want to expand their market, and also should severe compete with global video-sharing site, YouTube. In particular, YouTube is the first company which was launched video-sharing service with the advent of UCC. Last class, we already talked about “the law of leadership” as well as learned concerning 1st mover advantages. What they should do some strategies in order to win the competition with YouTube? How do they overcome the weakness as a the 2nd mover in global market?

Pandora TV, How to overcome their weak points

First of all, I think they have an attractive bland name, “Pandora”. Most of people are familiar to Greek mythology regardless of their country, and they are also interested in Greek mythology. Therefore, the name of Pandora TV can play a crucial role to be remembered. In addition, most people consider that Korea is famous for IT industry. As the largest video-sharing site in Korea, Pandora TV can get positive effectiveness.

However, Pandora TV has to remember Youtube’s failure in Korea. Youtube was started the video-sharing service in Korea in January 2008. Nevertheless, Youtube has only 2% market share, unlike Pandora TV has 13%. The reasons that Youtube get low-level accomplishments, they passed over the difference of culture and they can not fully understand Korean’s chemistry.

In this regard, since Pandora TV have strong competition, Youtube, in global market, I wonder that Pandora TV achieve their goal. However, Pandora TV could satisfy picky Korean users, so they have possibility to satisfy global users. In order to accomplish big success, they should consider diversity of culture and different way to access diverse culture.I suggest that they should set their distinguished position from Youtube with the name of Pandora. Moreover, they emphasize that Pandora is coming from powerful Korean IT industry.

Finally, I expect to fight admirable between Pandora TV and YouTube.

20200474 Ji-hun,Lim (임지훈) #2

LG Telecom to launch 3G service 'OZ'

2008-03-21T04:59:00.000-07:00

LG Telecom to launch 3G service 'OZ'

LG Telecom, Korea's third-largest mobile operator, named its new 3G service "OZ," as the company prepares to join the fray to tap into the growing 3G market.The company plans to launch its 3G service nationwide in early April, with a focus on mobile internet services to take on its bigger rivals - SK Telecom and KTF - which focus on video calling features."OZ," which stands for "open zone," aims to be an open internet space where people enjoy a wide ranging of internet services via mobile phone.The word "OZ" means "might" or "strength" in Hebrew and the company intends to provide customers with practical value through its fast mobile data services."LG Telecom intends to offer innovative services such as Web browsing and e-mail via mobile internet, taking one step forward from conventional 3G services centered on video phoning," the company said in a news release.The smallest carrier said that it would focus on mobile internet services this year to promote its 3G service, while SK Telecom and KTF highlight video phoning in their respective 3G brands dubbed "Show" and "T.""There appears to be no substantial demand for video phoning, which other firms consider as a killer application," LG Telecom's CEO Jung Il-jae said at a news conference in December.LG Telecom completed the deployment of its Revision A networks nationwide early this year, while KTF and SK Telecom deployed HSDPA infrastructure across the country last year.The company plans to differentiate itself from competitors by offering cheap rates and diverse content to its mobile internet users.LG Telecom said it would roll out competitive pricing plans, acknowledging that pricey data charges are the major hurdle for the uptake of 3G services.The company will also open up its mobile internet platform to internet portals and content developers free of charge so that its subscribers could enjoy a wide choice of content via mobile phone. Its two rivals adopt closed-door mobile internet platforms, in which they receive fees from content providers in return for offering their content."LG Telecom users can search the internet via mobile phone like they do with personal computers," an LG Telecom spokesperson said.The company will also enable mobile-phone users to experience a PC-like interface via high-resolution, wide-screen 3G phones, to be rolled out in early April.The nation's mobile market is gradually shifting into 3G service from 2G service. Some 7.8 million people, or 17 percent of the nation's mobile phone users, were subscribes to a 3G service as of the end of February.With telecom firms stepping up efforts to expand their 3G businesses, the number of 3G subscribers will surge to 15 million by the end of 2008, industry sources predict. KTF, the nation's No. 2 mobile carrier, has the largest share of the 3G market with 4.2 million subscribers, followed by SK Telecom with 3.6 million subscribers.LG Telecom, which has so far only focused on 2G services, has only 80,000 3G subscribers.By Jin Hyun-joo

Summary &
My opinion...

LG telecom, Korea’s Third-largest mobile operator, launched finally 3G service “OZ”. But its bigger rivals – SK Telecom and KTF – have already launched 3G service “T” and “SHOW”. What is worse, they have already held many market shares. It should work out aggressive marketing strategy. LG Telecom decide to focus on mobile internet service, not video calling. "There appears to be no substantial demand for video phoning, which other firms consider as a killer application," LG Telecom's CEO Jung Il-jae said at a news conference in December. It seems that LG Telecom will plan a different strategy of 3G service. In my opinion, this is good choice. Of course, we can connect with internet by mobile phone, but it costs a great deal and inconvenience. Above all, it is so important for LG Telecom to compete with its rivals by same strategy. Its rivals are bigger and have good infrastructure; moreover, LG telecom makes a late start.In Korea, the national mobile market is rapidly changing. The number of 3G subscribers will surge to 15 million by the end of 2008. Although LG telecom is last starter, we should watch the development of the event. Because 3G service is still initial stage. LG telecom has many chance of getting batter. But LG telecom will have to make strenuous efforts before its rivals command an overwhelming majority in the national mobile market. It needs a quick reaction on changes of the trends through new technology and innovative marketing; otherwise LG Telecom will have to exit the mobile market forever.

20200630 Hong Kiju Entry-2