Yoo Soh-jung, Lotte internet mall to open supermarket, Korean Herald, 2008.06.07
[The Original Article]
Shopping at the neighborhood Lotte Super for daily groceries can now be conveniently done with a click of a mouse, while consumers can enjoy discounts and save on gasoline costs, Lotte Shopping Co. said yesterday.
The company said the opening of the virtual Lotte Super market on its online outlet, www.LotteiMall.com, would help households reduce spending during a time of global inflationary pressures due to soaring food and energy costs. Korea's consumer price index hit a seven-year high last month of 4.9 percent compared to a year ago.
Lotte Shopping said Lotte Super, which has a distribution network covering the whole country, will officially open on June 9 at 4 p.m. It will offer free home-delivery services on all purchases, meaning without the condition of having to spend a minimum, to households near a Lotte Super outlet. Free delivery will be provided even for the purchase of one bottle of water, Lotte Shopping said. Purchases made by 4 p.m. each day will be delivered before 8 p.m. the same day.
There are 89 Lotte Super stores nationwide. The retailer said its online Lotte Super offers the same products and prices as the offline outlet.
"The number of online shoppers is growing during this time of soaring oil and consumer prices," Shin Jae-woo, a Lotte Home Shopping executive said. "We expect the addition of our online Lotte Super to make our internet mall more convenient to consumers."
The company said the addition of the supermarket creates synergy between its major retail lines -- department store, home shopping, online shopping, and discount super store, placing Lotte Shopping in a unique position in the local online market.
The retail giant said it hopes its virtual mall will become an effectively interconnected and all-encompassing on- and off-line distribution channel.
Lotte Group, operator of Korea's largest department store chain, is the country's only retailer to have all major distribution channels -- home shopping, department store, hypermarket, discount supermarket, and internet mall -- under its wing.
By Yoo Soh-jung
(sohjung@heraldm.com)
2008.06.07
[Summary and My Opinion]
Lotte will open the virtual Lotte Super market on its online outlet on June 9 at 4 p.m. This Internet site will operate like this. A consumer choose items which are handling in the offline Lotte Super outlet. Then it will offer free home-delivery services on all purchases to households near a Lotte Super outlet. The company said that it will save the consumers time to purchase products. Also the consumers can not only save on gasoline costs but also enjoy discounts the purchasing price. Through this internet shopping mall, the company expect that the overall sales will increase and make a good brand image of the company.
Lotte targets consumers who are affected global inflationary pressures. By clicking a mouse, People who have a hard time caused by high oil price can purchase the items, which they want, and get a free delivery service. Also Lotte consider of people who do not have enough time to shop products for taking care of a baby, or who have a load of work. Most people want to save money and time. This new shopping system give a free delivery even when people purchase a bottle of water. Lotte use this people's characters. So many housewives who want to save money and time will use and love this internet shopping mall.
A brand image of Lotte Group will increase through the new internet shopping mall. The addition of the supermarket creates synergy between its major retail lines -- department store, home shopping, online shopping, and discount super store, placing Lotte Shopping in a unique position in the local online market.
20100062 Kim Dong Hoon(κΉλν) entry #13
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment