By Yoo Soh-jung , Coffee retailers go head-to-head with global brands , Korea herald, 2008. 06.13
When Lee You-rin wants a cup of specialty gourmet coffee, she considers the flavor, ambiance, and convenience of location as well as her mood and the occasion.
Today, the 29-year-old curator can owe the luxury of having diverse choices to the burgeoning market of original Korean specialty coffee retailers.
"I like how there are different coffee shops available for a change of ambiance, and I also like the greater accessibility with more brands in the market," said Lee, while sipping a cafe latte at Starbucks with her friend.
Before homegrown take-out coffee chains began to sprout, the city streets, particularly in the nation's capital, were dominated by global coffee icon Starbucks. The U.S. chain still leads the market, but Korean brands are quickly growing and aggressively seeking to expand its share of the market pie. Some of the burgeoning homebred players are Hollys Coffee, Tom N Toms Coffee, and Angel-in-Us Coffee.
Exposure to world-class players, such as Starbucks and The Coffee Bean & Tea Leaf, has allowed Korean competitors to learn how to brew coffee and compete with international brands, experts say.
Korean consumers have become more demanding for high standards, a by-product of globalization and an open market. This has inevitably driven homegrown players to adopt and provide global market standards.
The entry of U.S. coffee chain Starbucks into Korea in 1999 marked the advent of the country's specialty take-out coffee industry. Up until three years ago, it was considered a luxury experience to be at a Starbucks outlet reading a book or chatting with a friend over a cup of latte that costs almost as much a modest meal.
In 2005, experts said Korea's coffee market was in a growth stage with many new players emerging, particularly domestic players. Some also projected the market to undergo restructuring with big players swallowing up smaller ones.
Today, the specialty coffee market is still expanding, with the trend driven by premium-quality drinks, fueled by a society that has grown more conscious about one's well-being and global tastes.
Industry experts project the coffee market this year to continue its annual growth pace of more than 30 percent. A major reason is because they expect consumers of instant coffee to convert to premium espressos. Another is projections for a growing breakfast niche market, which would also raise demand for international-style espressos.
Experts said a growing fondness for stronger coffee, as opposed to the conventional sugar-and-cream concoction, is expected to further expand the espresso industry.
Hollys, the leading Korean specialty take-out coffee retailer, says its competitive edge is that it is a homegrown brand. It also promises fresh grinds, as it uses up the beans within one hour the package has been opened. The company says the beans are all used up within one month after roasting.
Understanding consumer needs and developing products along with changing trends are also keys to success.
------------------------------------------------------------------------------------
My Opinion
We already know that the Starbucks sell not only its coffee but also thier culture. And this marketing process makes them luxury image and high price which has worth of it. Now, there has a big market growth in coffee in Korea. So, many new companies are comming into the coffee market with new brands. It feel likes Starbucks' model though, this challenge and willingness to become the world's brand is good try to do.
But, there should be surly different things in thier marketing plan. For example, some kind of events or making issue of thier new brand may need to take a portion in the global coffee market.
One very important thing is synergy effect to them. Share results of thier study about the product or information about the consumers will very useful for them. They do think about win-win strategy, not only servive themself. It can be possible. Because the market is incresing very fastly. And I think there are many ways to contact thier verious new brand each other to make synergy and take a portion in this possibility market.
20200460 이휘용 entry 14
Friday, June 13, 2008
Thursday, June 12, 2008
Samsung's iPhone killer: Omnia
Lee Sun-young , Samsung's iPhone killer: Omnia, Korea Herald, 2008.06.10
[The Original Article]
Samsung Electronics Co. yesterday unveiled a smart phone with which it plans to take on Apple Inc.'s upgraded iPhone.
Dubbed the Samsung Omnia, the SCH-i900 model combines all applications that forward-looking users seek in a mobile-phone handset, according to the electronics giant. That's why it is named Omnia, which means everything, company officials said.
"Equipped with a user-friendly haptic interface and a variety of cutting-edge applications, the Samsung Omnia is much more than just a cell phone and is like a personal computer in your palm," said Kim Jung-hyun.
The Samsung phone debuted hours ahead of the unveiling of a new iPhone with faster internet connectivity at the Apple developers' conference in San Francisco later that day, or early this morning Korean time.
Equipped with Windows Mobile 6.1, the Omnia allows users to work on documents with MS Word, Excel and PowerPoint, not to mention sending emails and using multimedia programs.
Key features include a 3.2-inch wide touch display, a 5-megapixel camera, GPS navigator, Bluetooth 2.0, WiFi, and up to 16 GB of internal memory plus a memory card slot.
The handset, which will be introduced to the public at a telecom exhibition in Singapore later this month, will be rolled out across the world, starting from Asia and later in Europe.
The price is yet to be fixed.
[Summary and My Opinion]
Samsung developed a new phone, which will compete with iPhone. It combines many application. So when users have this new phone, they can enjoy many functions. That's why its name is Omnia which means everything. Omnia has a haptic interface and a variety of cutting-edge applications such as 3.2-inch wide touch display, a 5-megapixel camera, GPS navigator, Bluetooth 2.0, WiFi, and up to 16 GB of internal memory plus a memroy card slot. It is like a personal computer in your palm. Even if Omnia can't send emails and use multimedia programs, it allows us to work on documetns with MS Word, Excel and PowerPoint. Omnia will be launched on the Asia market and then will go to the European market.
It seems that Samsung, one of the global major cell phone company, want to defeat Apple's iPhone. As you know, iPhone has a new concept which is different from normal cell phones. Apple gave a new concept and gave a new meaning to a cell phone. iPhone is a kind of pioneer in this field. Samsung has tried to adapt this new concept to its cell phone industry. Cell phones look like everything. Basically, we can call and get the phone, take a picture, make a documentation, transfer the files and so on.
One thing we need to focus on is that which brand image will take consumers' mind. Samsung's cell phone is very famous for the people in the world. Also many of the people in the world are crazy about Apple's product including iPhone. Two powerful brand image will be about to crash in the world cell phone market.
Apple seems to be a higher position rather than Samsung. But we can't ignore Samsung's brand image and marketing power. Both phones have similar applications. But a design of iPhone seems to be more fancy. However, that's not the all about to decide the top position in the market. So I think the company brand image and marketing power will be the key point to take a larger market. Next round will begin soon.
20100062 Kim Dong Hoon(김동훈) entry#14
[The Original Article]
Samsung Electronics Co. yesterday unveiled a smart phone with which it plans to take on Apple Inc.'s upgraded iPhone.
Dubbed the Samsung Omnia, the SCH-i900 model combines all applications that forward-looking users seek in a mobile-phone handset, according to the electronics giant. That's why it is named Omnia, which means everything, company officials said.
"Equipped with a user-friendly haptic interface and a variety of cutting-edge applications, the Samsung Omnia is much more than just a cell phone and is like a personal computer in your palm," said Kim Jung-hyun.
The Samsung phone debuted hours ahead of the unveiling of a new iPhone with faster internet connectivity at the Apple developers' conference in San Francisco later that day, or early this morning Korean time.
Equipped with Windows Mobile 6.1, the Omnia allows users to work on documents with MS Word, Excel and PowerPoint, not to mention sending emails and using multimedia programs.
Key features include a 3.2-inch wide touch display, a 5-megapixel camera, GPS navigator, Bluetooth 2.0, WiFi, and up to 16 GB of internal memory plus a memory card slot.
The handset, which will be introduced to the public at a telecom exhibition in Singapore later this month, will be rolled out across the world, starting from Asia and later in Europe.
The price is yet to be fixed.
[Summary and My Opinion]
Samsung developed a new phone, which will compete with iPhone. It combines many application. So when users have this new phone, they can enjoy many functions. That's why its name is Omnia which means everything. Omnia has a haptic interface and a variety of cutting-edge applications such as 3.2-inch wide touch display, a 5-megapixel camera, GPS navigator, Bluetooth 2.0, WiFi, and up to 16 GB of internal memory plus a memroy card slot. It is like a personal computer in your palm. Even if Omnia can't send emails and use multimedia programs, it allows us to work on documetns with MS Word, Excel and PowerPoint. Omnia will be launched on the Asia market and then will go to the European market.
It seems that Samsung, one of the global major cell phone company, want to defeat Apple's iPhone. As you know, iPhone has a new concept which is different from normal cell phones. Apple gave a new concept and gave a new meaning to a cell phone. iPhone is a kind of pioneer in this field. Samsung has tried to adapt this new concept to its cell phone industry. Cell phones look like everything. Basically, we can call and get the phone, take a picture, make a documentation, transfer the files and so on.
One thing we need to focus on is that which brand image will take consumers' mind. Samsung's cell phone is very famous for the people in the world. Also many of the people in the world are crazy about Apple's product including iPhone. Two powerful brand image will be about to crash in the world cell phone market.
Apple seems to be a higher position rather than Samsung. But we can't ignore Samsung's brand image and marketing power. Both phones have similar applications. But a design of iPhone seems to be more fancy. However, that's not the all about to decide the top position in the market. So I think the company brand image and marketing power will be the key point to take a larger market. Next round will begin soon.
20100062 Kim Dong Hoon(김동훈) entry#14
Daesang gears up with post-its, big-name actor
[Article]
Daesang gears up with post-its, big-name actor
Daesang Co., one of the country's leading food manufacturers, said it adopted this month a novel advertising strategy with post-its and popular actor Jang Dong-gun. Placed on Seoul subway lines No. 2 and No. 4, the advertisement with Jang has 18 post-it-style cards featuring recipes, which are for the public to take home for free. The ad was launched on June 5.
Daesang said each card, featuring Jang cooking up a meal, offers a number of special recipes that individuals can prepare for loved ones. This marketing gig was designed for the company's main product line "Chungjungwon."
The advertisement will run until the end of this year.
So far, the response from female commuters has been explosive, the company said.
"It's great! Not only can I see Jang on the ad, but I can also take him home," said Lee Tae-hee, a 23-year-old university student. Kim Ji-yun, a 27-year-old homemaker, said she takes a recipe every time she rides the subway to work and back home.
"And just as the theme of the ad declares, each recipe is special enough to share with a loved one," Kim added.
The food maker said it is also handing out free recipe books featured with photo images of Jang depicting possible real-life scenarios. The first sentence of the book begins with, "Cook for the one you love," with Jang glancing at his partner as he wakes up late one morning. A couple of other photos have the actor whipping up a meal and even proposing.
Dongwon said the 100,000 volumes it had initially printed ran out just within three days. It said more volumes are being printed now. Fans can also download a mini photo album of the actor for free through the Chungjugwon home page - www.cyworld.com/iloveyouri. It can also be accessed through the Chungjugwon naver cafe - cafe.naver.com/chungjungwon.
Reference: sohjung, Daesang gears up with post-its, big-name actor, Korea Herald, 2008.06.11
[My opinion]
.jpg)
Introduction
By taking the marketing class in this semester, I have diverse experience with practical projects. Especially, the marketing strategy contest is one of the memorable project, because the originating the new and novel promotion is very interested and attractive tasks. So, I will briefly present novel case concerning promotion in 4Ps.
In this article, Daesang’s main product line "Chungjungwon" launches the new advertising strategy with post-its event and big name actor, Jang dong gun. Through the special promotion, Chungjungwon can acquire diverse effectiveness such as Brand revitalization, increasing Brand loyalty and encouraging consumer’s participation.
Three attractive factors in Chungjungwon’s promotion
When you read the article just briefly, you can find tremendous response about new promotion. Especially, in 20s young women are showing interest in Jang dong gun and promotion. The important thing is that 20s young women are the potential target to Chungjungwon, because most of them don’t have the burden to cook and do household yet. By catching the potential targets, however, they can make their brand image young and also preoccupy the potential targets.
In addition, the big star marketing hit the target’s preference. The major consumers of Chungjungwon are women. So using the popular actor, Jang dong gun, is suitable choice to Daesang Co.
Finally, by using the post-its, Chungjungwon can make novel and innovative means to outdoor advertising. Since limited number of post-its with recipe and Jang dong gun’s recommendation, the post-its can encourage consumer’s interest. Moreover, they connect post-its event with other promotion in adequate manner.
Conclusion
I think the promotion of Daesang Co. is successful to three reasons that I mentioned above. However, the promotion should be change and change as the consumer’s reference changed. So, the marketers need to understand trends and fashions. I expect that continually changed and novel promotion in Daesang Co.
Daesang gears up with post-its, big-name actor
Daesang Co., one of the country's leading food manufacturers, said it adopted this month a novel advertising strategy with post-its and popular actor Jang Dong-gun. Placed on Seoul subway lines No. 2 and No. 4, the advertisement with Jang has 18 post-it-style cards featuring recipes, which are for the public to take home for free. The ad was launched on June 5.
Daesang said each card, featuring Jang cooking up a meal, offers a number of special recipes that individuals can prepare for loved ones. This marketing gig was designed for the company's main product line "Chungjungwon."
The advertisement will run until the end of this year.
So far, the response from female commuters has been explosive, the company said.
"It's great! Not only can I see Jang on the ad, but I can also take him home," said Lee Tae-hee, a 23-year-old university student. Kim Ji-yun, a 27-year-old homemaker, said she takes a recipe every time she rides the subway to work and back home.
"And just as the theme of the ad declares, each recipe is special enough to share with a loved one," Kim added.
The food maker said it is also handing out free recipe books featured with photo images of Jang depicting possible real-life scenarios. The first sentence of the book begins with, "Cook for the one you love," with Jang glancing at his partner as he wakes up late one morning. A couple of other photos have the actor whipping up a meal and even proposing.
Dongwon said the 100,000 volumes it had initially printed ran out just within three days. It said more volumes are being printed now. Fans can also download a mini photo album of the actor for free through the Chungjugwon home page - www.cyworld.com/iloveyouri. It can also be accessed through the Chungjugwon naver cafe - cafe.naver.com/chungjungwon.
Reference: sohjung, Daesang gears up with post-its, big-name actor, Korea Herald, 2008.06.11
[My opinion]
.jpg)
IntroductionBy taking the marketing class in this semester, I have diverse experience with practical projects. Especially, the marketing strategy contest is one of the memorable project, because the originating the new and novel promotion is very interested and attractive tasks. So, I will briefly present novel case concerning promotion in 4Ps.
In this article, Daesang’s main product line "Chungjungwon" launches the new advertising strategy with post-its event and big name actor, Jang dong gun. Through the special promotion, Chungjungwon can acquire diverse effectiveness such as Brand revitalization, increasing Brand loyalty and encouraging consumer’s participation.
Three attractive factors in Chungjungwon’s promotion
When you read the article just briefly, you can find tremendous response about new promotion. Especially, in 20s young women are showing interest in Jang dong gun and promotion. The important thing is that 20s young women are the potential target to Chungjungwon, because most of them don’t have the burden to cook and do household yet. By catching the potential targets, however, they can make their brand image young and also preoccupy the potential targets.
In addition, the big star marketing hit the target’s preference. The major consumers of Chungjungwon are women. So using the popular actor, Jang dong gun, is suitable choice to Daesang Co.
Finally, by using the post-its, Chungjungwon can make novel and innovative means to outdoor advertising. Since limited number of post-its with recipe and Jang dong gun’s recommendation, the post-its can encourage consumer’s interest. Moreover, they connect post-its event with other promotion in adequate manner.
Conclusion
I think the promotion of Daesang Co. is successful to three reasons that I mentioned above. However, the promotion should be change and change as the consumer’s reference changed. So, the marketers need to understand trends and fashions. I expect that continually changed and novel promotion in Daesang Co.
image reference: naver cafe - www.cafe.naver.com/chungjungwon
20200474 Ji-hun, Lim #14 Entry
Kia Lotze Innovation unveiled
Kia Motors Corp. revealed the Lotze Innovation, the facelift version of the mid-sized sedan Lotze, yesterday. The company has set an annual sales target of 140,000 units, 60,000 units for the domestic market and 80,000 units for exports.
The car, which retails for 70 billion won ($68 million) and took 18 months to develop, was designed under the direction of the company's chief design officer, Peter Schreyer.
The Lotze Innovation is the first car from a local carmaker to be equipped with an ECO driving system that alerts the driver when the car is operating under the most efficient conditions in terms of fuel economy. According to the company, the system allows the car to exceed its official fuel economy by up to 20 percent.
The car is the first mid-sized sedan from a local firm to be fitted with button ignition and smart key systems. The car is equipped with a 2-liter engine that puts out 163 brake horsepower, the highest output among domestic models in the segment, or a 2.4-liter engine that has a maximum output of 179 brake horsepower. Both trim levels have a fuel economy of 11.5 kilometers per liter for vehicles fitted with automatic transmissions while the manual transmission version of the 2-liter trim can travel 12.8 kilometers on a liter of fuel.
The trim level with the smaller engine has a starting price of 17.53 million won ($17,000) and the larger engine model is priced at 27.15 million won.
Koreanherald,Kia Lotze Innovation unveiled ,By Choi He-suk ,2008.06.13
http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2008/06/13/200806130011.asp
------------------------------------------in my opinon
Nowdays, oil price problem is very important. What is most important in choosing the car? Kia use start key system, what many foreign car maker use. It is not bad but we need to evolution because we live with high oil risk. The car do not need high oil is competitive power. It is difficult to make car with low oil price. It need big money to develop or purchase the thchnology.
HAHA!! You wanna peice of me, Kia?
The car, which retails for 70 billion won ($68 million) and took 18 months to develop, was designed under the direction of the company's chief design officer, Peter Schreyer.
The Lotze Innovation is the first car from a local carmaker to be equipped with an ECO driving system that alerts the driver when the car is operating under the most efficient conditions in terms of fuel economy. According to the company, the system allows the car to exceed its official fuel economy by up to 20 percent.
The car is the first mid-sized sedan from a local firm to be fitted with button ignition and smart key systems. The car is equipped with a 2-liter engine that puts out 163 brake horsepower, the highest output among domestic models in the segment, or a 2.4-liter engine that has a maximum output of 179 brake horsepower. Both trim levels have a fuel economy of 11.5 kilometers per liter for vehicles fitted with automatic transmissions while the manual transmission version of the 2-liter trim can travel 12.8 kilometers on a liter of fuel.
The trim level with the smaller engine has a starting price of 17.53 million won ($17,000) and the larger engine model is priced at 27.15 million won.
Koreanherald,Kia Lotze Innovation unveiled ,By Choi He-suk ,2008.06.13
http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2008/06/13/200806130011.asp
------------------------------------------in my opinon
Nowdays, oil price problem is very important. What is most important in choosing the car? Kia use start key system, what many foreign car maker use. It is not bad but we need to evolution because we live with high oil risk. The car do not need high oil is competitive power. It is difficult to make car with low oil price. It need big money to develop or purchase the thchnology.
we need money to technology inovation, there is no free lunch!!
But in Korea vehicle market, some company start produce car that need low oil or car with hydrogen energy. If Kia do not start Lotze with ECO driving system, they will be lose they market share.
HAHA!! You wanna peice of me, Kia?20300393 Lee Kun Bae 14Th entry
Wednesday, June 11, 2008
LG to Spend $100 Mil. to Promote TV
Norwegian model and actress Natassia Scarlet Malthe poses by LG Electronics’ ‘Scarlet’ LCD TV at a launching show in Marylebone Road, London, Monday./ Courtesy of LG Electronics
LG Electronics, the world’s third-biggest flat panel maker behind Samsung Electronics and Sony, has raised its yearly marketing budget for the strategic ``Scarlet’’ flat-screen TV to $100 million.The figure represents an increase of nearly 40 percent from last year’s $62 million. LG allocated $47 million for promotions in 2006.``Capitalizing on the key North American and European markets, we will pour massive amounts of fresh capital into promoting our Scarlet liquid crystal display (LCD) television,’’ Kang Shin-ik, head of LG’s display division, said Thursday.``LG will introduce the next section of the `scarlet' TV ad series,’’ he said. LG aims to sell 10 million sets in 2008 including 5 million in Europe and 2.8 million in North America.The advertising plan came after the South Korean electronics maker fooled everyone with its ``Scarlet’’ campaign. For three months, the company made readers and TV viewers believe that a new movie starring Norwegian model and actress Natassia Scarlet Malthe and produced by David Nutter ― of the hit show ``The Sopranos’’ ― was in the making.From billboards in Paris, Los Angeles to online banners, Malthe made public appearances at film premiers in support of her fictitious role, while the ad copy offered no hint of LG.
-------------------------------------in my opinion-----------------------------------
-Summury & introduction-
LG , world 3rd biggest flat pannel maker , has raised its yearly marketing budget for the strategic ``Scarlet’’ flat-screen TV to $100 million . Why they spend huge money on marketing . Does LG have more money Samsung or Sony? I think the answer is NO.
I think most important part is a recognition of customer as a new market advancing. So they have used strong stratedgy with lot of money in Europe and North America.
as
-Success and assignment-
Now LG accomplish the growing of Pannel market as 82 percent sales Jumped. their aggressive
stratedgy have made a good hit . Now more peoples can recognize the brand of 'LG' as Good technology and Nice Price, and It's beginnig of LG succesing, becasue LG has a lot of house hold electronic appliance. It's the key point of brand promotion's important.
Cosmetic Brand ' Clarins' are hardly to success in a Korea market , But this brand have leaded Europe cleansing cosmetic part. A little people know this brand and using.
It's the uneasy sound to the LG, Sony has started cutting off Price ,so this war is not end.
-conclusion-
Most important part as advancing a new market is the recognition of customer. I think more and more major brand have joined M&A , because they need the recognition, which cost enormous money . It's the key point of sales.
referneced by Koreatimes.co.kr
Kim yu chul yckim@koreatimes.co.kr
choi byung gon 20300620
#13
Tuesday, June 10, 2008
Lotte to build 'moon pie' plant in Russia
Lotte Confectionery Co. will build a confectionery plant in Russia. This will be the first such facility since the company set up shop in the country in 1995, the company said yesterday.
The local food and beverage giant begins work on a new plant in Obninsk in the Kaluga region, 130 kilometers southwest of Moscow today.
Lotte will invest $85 million in constructing the plant.
The plant will be completed by September 2009. The company plans to start manufacturing its signature chewing gum Xylitol and chocolate sweets like the Dream Pie, which is also known as a moon pie or choco pie. The company has set a target turnover of $10 million for the first year of its operations in Russia.
A few high-ranking Russian officials, including Anatoly Artamonov, the governor of Kaluga, will attend the groundbreaking ceremony at the construction site today, the company said. Lotte Group's vice chairman, Shin Dong-bin and Korea's ambassador to Russia, Lee Kyu-hyeong, will also attend the ceremony.
Lotte plans to build another plant to make Peppero, one of its most popular snacks, after it finishes building the factory in Obninsk.
"We are fulfilling the dream of building a plant here. We have been searching for the right place to start construction of the plant, and finally chose the state of Kaluga because of its business-friendly atmosphere," Choi Seung-young, the head of Lotte's office in Russia, said yesterday.
He added that the company will expand its presence in Russia, whose confectionary market is dominated by companies from the United States and Europe.
In particular, the company hopes to get into the Russian gum market by selling Xylitol, the most popular gum in Korea, there. The size of the gum market in Russia is estimated to be about $600 million.
Lotte is the one of the latest Korean companies and the first confectionery firm to make inroads into Russia. LG Electronics opened its factory in the Ruza district near Moscow, and Samsung Electronics is building a factory in the Kaluga region.
Last week, Hyundai Motors started building a car plant in St. Peterburg.
By Cho Chung-un
(christory@heraldm.com)
2008.06.11
The local food and beverage giant begins work on a new plant in Obninsk in the Kaluga region, 130 kilometers southwest of Moscow today.
Lotte will invest $85 million in constructing the plant.
The plant will be completed by September 2009. The company plans to start manufacturing its signature chewing gum Xylitol and chocolate sweets like the Dream Pie, which is also known as a moon pie or choco pie. The company has set a target turnover of $10 million for the first year of its operations in Russia.
A few high-ranking Russian officials, including Anatoly Artamonov, the governor of Kaluga, will attend the groundbreaking ceremony at the construction site today, the company said. Lotte Group's vice chairman, Shin Dong-bin and Korea's ambassador to Russia, Lee Kyu-hyeong, will also attend the ceremony.
Lotte plans to build another plant to make Peppero, one of its most popular snacks, after it finishes building the factory in Obninsk.
"We are fulfilling the dream of building a plant here. We have been searching for the right place to start construction of the plant, and finally chose the state of Kaluga because of its business-friendly atmosphere," Choi Seung-young, the head of Lotte's office in Russia, said yesterday.
He added that the company will expand its presence in Russia, whose confectionary market is dominated by companies from the United States and Europe.
In particular, the company hopes to get into the Russian gum market by selling Xylitol, the most popular gum in Korea, there. The size of the gum market in Russia is estimated to be about $600 million.
Lotte is the one of the latest Korean companies and the first confectionery firm to make inroads into Russia. LG Electronics opened its factory in the Ruza district near Moscow, and Samsung Electronics is building a factory in the Kaluga region.
Last week, Hyundai Motors started building a car plant in St. Peterburg.
By Cho Chung-un
(christory@heraldm.com)
2008.06.11
---------------------------------------------------------------------------
My opinion
Introduction
LOTTE begins to do its business in Russia. The local food and beverage giant begins work on a new plant in Obninsk in the Kaluga region, 130 kilometers southwest of Moscow today. The confectionery industry in Russia is not developed and a few confectionery plants are in Russia despite of huge market. LOTTE are fulfilling the dream of building a plant in Kaluga that has business-friendly atmosphere.
What products selling?
The plant will be completed by September 2009. The company plans to start manufacturing its signature chewing gum Xylitol and chocolate sweets like the Dream Pie, which is also known as a moon pie or choco pie. Especially, Xylitol that is best seller in Korea is from Finland, so Xylitol gum is acceptable in Russian market, too. Of course, choco pie and pepero were most popular in Korea, but recently snacks keep going polished and delicious. Simple choco pie and pepero can’t be star products anymore. To compete with America and Europe, LOTTE should diversify its product and marketing.
LOTTE begins to do its business in Russia. The local food and beverage giant begins work on a new plant in Obninsk in the Kaluga region, 130 kilometers southwest of Moscow today. The confectionery industry in Russia is not developed and a few confectionery plants are in Russia despite of huge market. LOTTE are fulfilling the dream of building a plant in Kaluga that has business-friendly atmosphere.
What products selling?
The plant will be completed by September 2009. The company plans to start manufacturing its signature chewing gum Xylitol and chocolate sweets like the Dream Pie, which is also known as a moon pie or choco pie. Especially, Xylitol that is best seller in Korea is from Finland, so Xylitol gum is acceptable in Russian market, too. Of course, choco pie and pepero were most popular in Korea, but recently snacks keep going polished and delicious. Simple choco pie and pepero can’t be star products anymore. To compete with America and Europe, LOTTE should diversify its product and marketing.
Conclusion
Now, LOTTE is going to do its business in Russia. Russian market is not maturity yet. LOTTE has not only chance but also risk. Many companies are entering Russian market again and again. LOTTE should customize Russian market, and adopt their taste because Korean star products are just Koreans.
Now, LOTTE is going to do its business in Russia. Russian market is not maturity yet. LOTTE has not only chance but also risk. Many companies are entering Russian market again and again. LOTTE should customize Russian market, and adopt their taste because Korean star products are just Koreans.
20200630 Hong kiju Entry #14
Reference by http://www.koreaherald.co.kr/
Cho Chung-un(christory@heraldm.com)
2008.06.11
Reference by http://www.koreaherald.co.kr/
Cho Chung-un(christory@heraldm.com)
2008.06.11
Saturday, June 7, 2008
Sexy Waitresses at Hooters
Sexy Waitresses at HootersThe notoriously sexy American chain sent a buzz throughout Seoul when it o
pened here earlier this year. A cross between a sports bar and a family restaurant, Hooters boasts being ``Delightfully tacky yet unrefined'' with pretty ``Hooters girls'' in skin-tight tank tops and micro mini shorts. They serve American favorites like Hooters Wagyu Burger (15,000 won) while flirtatiously mingling with customers.Some look upon Hooters negatively, even accusing it of promoting the sexual commercialization of women. The Apgujeong store, however, appears to dodge such judgment: Located out in the open near a large intersection, its interior is completely exposed through a glass facade.Its location in a considerably posh part of Seoul is notable, according to Prof. Whang. ``Something that can be classified as `low-grade' can come off as being `upper class,''' he said.``People are naturally attracted to beautiful men and women, and associate this positive response with the food, and this creates a great restaurant experience,'' said Hong Jang-mi, head of the marketing department at Hooters Korea.``Culturally, Koreans have a sexually ambiguous attitude,'' explained Whang, a psychology. ``They appear austere on the outside, but in other ways are very liberal. When Americans go to (Hooters) they do not relate the act with personal integrity; they casually accept it as a fun activity and even say they enjoy it. No matter how much we (Koreans) enjoy it, we never say we do… I am curious to see how society judges people who go to Hooters,''Hooters girls here are bright and cheerful, creating the friendly ambiance of T.G.I.F. _ a family restaurant chain, except that it is geared toward an older crowd. The range of customers is highly colorful, from young American soldiers to middle-aged businessmen and a good number of women. Still, some may feel uncomfortable with the revealing uniforms of the Hooters girls.Hooters Gangnam: Located near exit 3 of Gangnam station on line 2; call (02) 587-7854. Apgujeong: Located near exit 4 of Apgujeong station on line 3; call (02) 3448-1231. You can also visit www.hooterskorea.co.kr for more information.
pened here earlier this year. A cross between a sports bar and a family restaurant, Hooters boasts being ``Delightfully tacky yet unrefined'' with pretty ``Hooters girls'' in skin-tight tank tops and micro mini shorts. They serve American favorites like Hooters Wagyu Burger (15,000 won) while flirtatiously mingling with customers.Some look upon Hooters negatively, even accusing it of promoting the sexual commercialization of women. The Apgujeong store, however, appears to dodge such judgment: Located out in the open near a large intersection, its interior is completely exposed through a glass facade.Its location in a considerably posh part of Seoul is notable, according to Prof. Whang. ``Something that can be classified as `low-grade' can come off as being `upper class,''' he said.``People are naturally attracted to beautiful men and women, and associate this positive response with the food, and this creates a great restaurant experience,'' said Hong Jang-mi, head of the marketing department at Hooters Korea.``Culturally, Koreans have a sexually ambiguous attitude,'' explained Whang, a psychology. ``They appear austere on the outside, but in other ways are very liberal. When Americans go to (Hooters) they do not relate the act with personal integrity; they casually accept it as a fun activity and even say they enjoy it. No matter how much we (Koreans) enjoy it, we never say we do… I am curious to see how society judges people who go to Hooters,''Hooters girls here are bright and cheerful, creating the friendly ambiance of T.G.I.F. _ a family restaurant chain, except that it is geared toward an older crowd. The range of customers is highly colorful, from young American soldiers to middle-aged businessmen and a good number of women. Still, some may feel uncomfortable with the revealing uniforms of the Hooters girls.Hooters Gangnam: Located near exit 3 of Gangnam station on line 2; call (02) 587-7854. Apgujeong: Located near exit 4 of Apgujeong station on line 3; call (02) 3448-1231. You can also visit www.hooterskorea.co.kr for more information.--------------------------- in my opinion----------------------------------------
introduction.
what are your standards for a satisfying restaurant ? I think most important point of choices is good taste. and service or interior. But these days lots of restaurants are using special part of sercive. many family restaurant in Korea, they employee attractive girls to serve to customer.
Why?
I think our generation have a several feature to express ourselves. we made a culture of '얼짱'. when we lived as a high school or middle school, we experienced internet community. and it bring us believing beauties. anyway this is ethics side but it certainly important most of all.
Conclusion
Many restaurant adopted this marketing stratedgy and they have made a success like hooters. but it was origined by American culture , not ours. it jumped Pacific , and it made a hit.
Koreans are ready to purchase more expensive service if they spend time with nice beauties.
Yes , I also agree this point but it's true a bit bitter. But i will must use this marketing stretedgy if i launched new restaurent . new generation already have economic ability , we focus this point.
#12 entry.
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